Elle Communications Resume - Jessica Li
Jessica Li
Fremont, CA 94539
------------ | ------------ | ------------/in/jess-i-cali/
Education University of California Davis, Davis, CA, GPA 4.0, Projected Graduation: June 2023
Communications & Design Double Major and Technology Management Minor
Relevant Coursework: Interpersonal Communication Competence, Principles of Marketing,
Strategic Communication for Public Relations, Marketing for Tech Enterprises
Strengths
Proactive leader and collaborative team player
Strategic and deliberate
Eye for detail and fluent with social platforms
Strong communicator and personable
Understanding of customer behavior and attitudes
Adaptable and goal-oriented
Experience
2021 - 2021 Marketing Associate, Sacahacks, Sacramento, CA
Developed ideas for SacHack’s first ever virtual mixer and pitched to management
Carried out A/B testing for MailChimp to increase opens and click through rates among
subscribers
Set up focus groups of computer science college students to test ideas and get feedback
Coordinated with student run journalism organization to feature our upcoming Hackathon
Hosted multiple IG lives to engage followers, explained the event, and answered questions
Designed flyers and graphics for Instagram to engage followers with over 800 views each
2020 - 2021 Marketing Lead, Aggie Reuse Store, Davis, CA
Lead a successful Instagram marketing campaign
+ 265.1% content interactions
+102.1% impressions
+21.4% profile visits
+33.3% link to newsletter signups
QUADRUPLED engagement for video content
Official delegate for the Unit Director, direct line of communication to the Director
Managed team of 5 marketers as they to carried out their own passion projects
Filmed, prepped, and interviewed local businesses owners for sustainable business videos
Re-designed bi-weekly newsletter on MailChimp to improve content for 346 subscribers
Used word of mouth and student-generated content to market to the UC Davis student
community
Generated social media content through virtual fashion show and professional student
photographer
2016 - 2019 Sales Floor Volunteer, Tri-City Food Bank and Thrift Store, Fremont CA
Provided support when customers walked through the door to the end of their shopping
experience
Used attention to detail to sort pounds of donations and select eye-catching items to be sold
in store
Kept the thrift store organized, color coordinated and featured our main source of sales:
clothes
Arranged merchandise in accord with store themes e.g. beach theme to boost sun hats sales
Activities & Awards
Influencer: 2.7k followers on Instagram
Dean’s List for 4 quarters from the year 2019-2020
Jessica Li
Fremont, CA 94539
------------ | ------------ | ------------/in/jess-i-cali/
Education University of California Davis, Davis, CA, GPA 4.0, Projected Graduation: June 2023
Communications & Design Double Major and Technology Management Minor
Relevant Coursework: Interpersonal Communication Competence, Principles of Marketing,
Strategic Communication for Public Relations, Marketing for Tech Enterprises
Strengths
Proactive leader and collaborative team player
Strategic and deliberate
Eye for detail and fluent with social platforms
Strong communicator and personable
Understanding of customer behavior and attitudes
Adaptable and goal-oriented
Experience
2021 - 2021 Marketing Associate, Sacahacks, Sacramento, CA
Developed ideas for SacHack’s first ever virtual mixer and pitched to management
Carried out A/B testing for MailChimp to increase opens and click through rates among
subscribers
Set up focus groups of computer science college students to test ideas and get feedback
Coordinated with student run journalism organization to feature our upcoming Hackathon
Hosted multiple IG lives to engage followers, explained the event, and answered questions
Designed flyers and graphics for Instagram to engage followers with over 800 views each
2020 - 2021 Marketing Lead, Aggie Reuse Store, Davis, CA
Lead a successful Instagram marketing campaign
+ 265.1% content interactions
+102.1% impressions
+21.4% profile visits
+33.3% link to newsletter signups
QUADRUPLED engagement for video content
Official delegate for the Unit Director, direct line of communication to the Director
Managed team of 5 marketers as they to carried out their own passion projects
Filmed, prepped, and interviewed local businesses owners for sustainable business videos
Re-designed bi-weekly newsletter on MailChimp to improve content for 346 subscribers
Used word of mouth and student-generated content to market to the UC Davis student
community
Generated social media content through virtual fashion show and professional student
photographer
2016 - 2019 Sales Floor Volunteer, Tri-City Food Bank and Thrift Store, Fremont CA
Provided support when customers walked through the door to the end of their shopping
experience
Used attention to detail to sort pounds of donations and select eye-catching items to be sold
in store
Kept the thrift store organized, color coordinated and featured our main source of sales:
clothes
Arranged merchandise in accord with store themes e.g. beach theme to boost sun hats sales
Activities & Awards
Influencer: 2.7k followers on Instagram
Dean’s List for 4 quarters from the year 2019-2020