eCommerce + Wholesale
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Location: New York, NY, USA
School: LIM College
Major: Marketing

eCommerce + Wholesale

María-Clara Besada PROFESSIONAL SUMMARY
sales,
EDUCATION
LIM College
Master of Professional Studies in Fashion Marketing
Universidad del Norte
Bachelor of Business Administration with concentration in Marketing
WORK EXPERIENCE
COACH
Digital Assets & Operations, Wholesale Sales. Men’s and Women’s Accessories
Hybrid position between wholesale digital asset creation, coordination and management and account executive associate helping drive omni sales across all categories. Since joined team was always able to exceed plan and LY goals.
Digital Assets and Operations
• Implemented new streamline digital asset process which reduced risk of having assets on order and not
live and reduced 100% on hand not live issues that were affecting weekly sales
• Reduced sample expenses by transitioning accounts to use inhouse imagery
• Manage 15+ wholesale accounts e-Commerce content including ------------, ------------,
------------, ------------, among others.
• Manage communication with wholesale accounts, establishing and maintaining strong relationships and
providing QA support on PDP content
• Analyze selling and weekly performance of content to identify opportunities to drive online business
across all categories
• Identify opportunities, strength and weaknesses in asset process and product pages to increase sales and
traffic conversion
• Increased sales conversion online with review seeding projects through Bazaar Voice
• Coordinate and track all phases of the asset creation process to ensure all relevant wholesale ecommerce
product is being captured by working closely with the ------------ team
• Create copy and asset templates for wholesale accounts
• Manage and create digital content calendar and schedule
• Coordinate with internal teams and wholesale accounts to ensure all product assets (copy and imagery)
are delivered on time
• Helped increase sales by weekly auditing of wholesale partners site making sure digital assets were live on
time and ensuring content is appropriately structured and align with Coach branding
• Work with multiple functional groups both internally and externally
Wholesale Sales
• Partner with Senior Account Executive for Tier 1 accounts to achieve quarterly digital sales goals each
season – Monitor progress against plan with sales reporting and analysis through MicroStragey (CORA)
555 West 53rd Street Apt 550 Manhattan, NY 10019
------------ | ------------
4.5 years of eCommerce experience including digital merchandising, wholesale eCommerce, wholesale
website management and copy writing. Experience with different eCommerce softwares and
content/asset
management tools as well as running sales reports and analysis on selling performance.
New York, NY │August 2015 Barranquilla, Col │September 2014
New York, NY| May 2019 to Present

• Support Senior Account Executive during seasonal market appointments with strong presence in the showroom, building post-market assortments across Tier 1 wholesale accounts and seasonal shipping support and assistance working directly with our distribution center JAX through our OSR
• Manage and track our DropShip feed with Nordstrom, making sure all assets were provided and live on time
Ralph Lauren New York, NY| January 2016 – May 2019 Digital Assets & Operations Coordinator, Wholesale E-commerce. Polo Men’s
• Single handedly improved the digital asset issue by proactively managing and owning asset process that had thousands of dollars at risk due to lack of digital assets therefore resulting in RTV or on hand not live styles, being unable to sell inventory
• In the first year was able to completely eliminate on hand not live issues, on order not live issues, prevented PO cancelations and reduced at risk dollars to $0.
• Work closely and collaboratively with cross-functional teams within the company as well as external partners/wholesale accounts.
• Manage 15+ wholesale accounts website content including ------------, ------------, ------------, ------------, among others.
• Coordinate and track all phases of the asset creation process to ensure all relevant wholesale ecommerce styles are being captured and are available on time by working closely with inhouse studio team
• Manage Digital Asset Calendar with Studio
• Divide time between corporate offices and photo studio to reduce errors in asset creation process
• Maintained excellent relationships with internal and external partners
• Manage communication with wholesale accounts, establishing and maintaining strong relationships and
providing QA support on PDP content
• Daily use of JIRA for bug tracking and communication with studio counterparts
• Assist with PDP enhancement including videos, WebCollage, alternate imagery and fit guides to increase
sales conversion for .com partners
• Digital merchandising creative briefing for alternate imagery
• Identify opportunities, strength and weaknesses in asset process and product pages to increase sales and
traffic conversion
• Obtain and aggregate final buys from Divisional sales teams
• Create and own master files for each wholesale account
• Assist on PO confirmations with sales planning/account specialists
• Download data from various in-house tools and platforms (Open Text , PMC, GFE) to compare data and
determine overlap as well as wholesale-exclusive styles
• Weekly reporting of asset performance to sales teams, marketing and studio.
ADDITIONAL INFORMATION
• Proficient in Microsoft Word, PowerPoint, and Excel.
• Worked with multiple DAMs, MicroStrategy (CORA), JIRA, PMC, BaazarVoice and Webcollage
• Fluent in Spanish and English.