DJREZ
DARREN J. FARLOW
PROFESSIONAL EXPERIENCE:
Marketing, Brand Management, Business/Corporate Development, Strategic Planning.
* LATCONSA GROUP
- Managing Director
200 8 - Present
PR and marketing consulting group focused on PR, Strategic planning, marketing and brand/business
development services.
Clients/Contacts include:
* Orbit Capital Corporation; ZapH------------, EJAA.net, PrivateV------------, LicenseOnline, D------------,
S------------, WorkS------------, EmailF------------, Eastern Technologies Corp., Genisys Reservation Systems,
Hyliion, eB------------, Quarto/Mo dernArt Group, R -Forms, Insulspan, GAF, CertainTeed, Vitro, Perdue,
ConAgra, McGraw -Hill, Time, Jiffy Lube, Macy's, Lands -End, JC Penney, Wards, Sears, Home Depot, ACE,
Nine West, QVC, Pernod Ricard, Fortune Brands, Today's Man, Guy Laroche, Ted Lapidus, P VH, Vertigo,
American Cancer Society, National Charitable Donations, Southampton Hospital Foundation, SmileTrain,
PEAK Adventure Travel, Equinox Fitness, Bally Fitness, Ashir Capital Group.
* OWENS CORNING CORPORATION
- Vice President, Marketing and Corporate Development
2000 - 200 8
Reported to President. Developed and gained board approval to implement new marketing and cross -
merchandising strategy for the entire corporation; Pink -Home. Determine budget and financial strategy for
key divisions. Crea ted product lines, market and distribution program for Packaged Goods Division.
Implemented sales and marketing initiative of key product lines in Mexico and Latin America, including
distribution, production, joint -ventures. Responsible for creation and set -up of management for business
units within marketing department. Directed Business Unit Managers and national sales teams. Led company
acquisitions of related and non -related business and increased marketshare and overall profitability by 15%.
Responsible for consumer and trade advertising; television, print, promotional, etc.
Key accomplishments: Established new corporate marketing direction. Increased shareholder interest and
value through new product and market diversification. Took divi sion from $65M to over $1B in revenues
through acquisition, integration planning.
EDUCATION - PERSONAL
- BBA, Hofstra University.
- MBA, NYU � Stern School of Busine
DARREN J. FARLOW
PROFESSIONAL EXPERIENCE:
Marketing, Brand Management, Business/Corporate Development, Strategic Planning.
* LATCONSA GROUP
- Managing Director
200 8 - Present
PR and marketing consulting group focused on PR, Strategic planning, marketing and brand/business
development services.
Clients/Contacts include:
* Orbit Capital Corporation; ZapH------------, EJAA.net, PrivateV------------, LicenseOnline, D------------,
S------------, WorkS------------, EmailF------------, Eastern Technologies Corp., Genisys Reservation Systems,
Hyliion, eB------------, Quarto/Mo dernArt Group, R -Forms, Insulspan, GAF, CertainTeed, Vitro, Perdue,
ConAgra, McGraw -Hill, Time, Jiffy Lube, Macy's, Lands -End, JC Penney, Wards, Sears, Home Depot, ACE,
Nine West, QVC, Pernod Ricard, Fortune Brands, Today's Man, Guy Laroche, Ted Lapidus, P VH, Vertigo,
American Cancer Society, National Charitable Donations, Southampton Hospital Foundation, SmileTrain,
PEAK Adventure Travel, Equinox Fitness, Bally Fitness, Ashir Capital Group.
* OWENS CORNING CORPORATION
- Vice President, Marketing and Corporate Development
2000 - 200 8
Reported to President. Developed and gained board approval to implement new marketing and cross -
merchandising strategy for the entire corporation; Pink -Home. Determine budget and financial strategy for
key divisions. Crea ted product lines, market and distribution program for Packaged Goods Division.
Implemented sales and marketing initiative of key product lines in Mexico and Latin America, including
distribution, production, joint -ventures. Responsible for creation and set -up of management for business
units within marketing department. Directed Business Unit Managers and national sales teams. Led company
acquisitions of related and non -related business and increased marketshare and overall profitability by 15%.
Responsible for consumer and trade advertising; television, print, promotional, etc.
Key accomplishments: Established new corporate marketing direction. Increased shareholder interest and
value through new product and market diversification. Took divi sion from $65M to over $1B in revenues
through acquisition, integration planning.
EDUCATION - PERSONAL
- BBA, Hofstra University.
- MBA, NYU � Stern School of Busine