Digital Marketing Manager
Globe Life - McKinney, TX
2019 to Current
Meet with Business Owners to determine marketing needs and goals
Suggest marketing strategies to satisfy business needs
Manage/oversee $1.2M in ad spend across various channels
Create compelling and unique copy for various campaigns
Continuously analyze campaign performance
Work with video, graphic, content, and production teams to obtain materials needed
Create marketing plans for products to market across various platforms such as Google, Bing, Facebook, Twitter, YouTube and site placements on BabyCenter and various other high traffic sites
Consult and assist in vendor acquisition for various marketing functions
Act as consultant to outside marketing agencies
Design, create, and manage a variety of Consumer and Recruiting campaigns
Work with Spanish marketing team for translations and ensure company message is available to English and Spanish speaking consumers
Work with Google and Facebook analytics, provide insightful reporting to business owners (all pulled manually) on campaign performance and make recommendations based on data for future endeavors
Maintain compliance with branding guidelines for seven divisions and 32 products
Internet Marketing Specialist
Vital Storm - Rockwall, TX
February 2017 to March 2019
Daily account management of Google and Bing Ads accounts
Manage $600,000+ in monthly budgets
Update account status to client outreach departments
Perform weekly audits of 20-30 accounts to optimize and ensure success
Maintain knowledge of markets to ensure clients remain competitive and ads are relevant to their location
Create appealing ad text and extensions that comply with Google/Bing standards
Set up call tracking and monitor outcome of calls
Create conversion tracking and monitor audience lists based on conversion rate
Strategize with clients to optimize results of their campaigns to achieve their goals
Remain knowledgeable and informative on innovations within the SEM industry and supply constructive suggestions for growth within the company
Lead Director
National Association of Expert Advisors - Dallas, TX
June 2016 to January 2017
Analyze lead data
Determine most efficient lead sources
Assign data to call center agents to call
CRM Administrator
Create Google Ad Words campaigns for Real Estate Agents
Maintain rapport and communication with Facebook representative
Create Facebook ads for brand awareness
Remarketing to follow clients that are most likely to convert through their search process
Utilization of Google Analytics to ensure we were targeting the highest quality traffic
Keyword research and geo-specific campaign creation for 60+ realtors across the U.S.
Managed $900,000+ in monthly budgets
Call Center Dialer Implementation and Automation
Call Center Automated Dialer Administrator
Onboarding/offboarding of new agents
Data manipulation for reporting
Work with clients to ensure business needs are met
Technical Support for Call Center
Create tools utilizing Google's Applications to meet business needs
Project Analyst
Stream Energy - Dallas, TX
January 2011 to August 2012
Responsibilities
Create and maintain automated programs using Excel, Word, Access, and Outlook based on department procedural and organizational needs
Train staff on system updates and new procedures and programs
Submit tickets to IT Department for software change requests
Supervise a team of 10-15 employees
Assist staff with desktop issues
Payroll / HR Specialist
Sunrise Home Health Care - Rockwall, TX
January 2009 to January 2011
Responsibilities
Reviewed time sheets and manually entered hours for 1000+ field staff employees
Completed employment verifications
Verified and Processed new hire paperwork
Researched and responded to all unemployment claims
Globe Life - McKinney, TX
2019 to Current
Meet with Business Owners to determine marketing needs and goals
Suggest marketing strategies to satisfy business needs
Manage/oversee $1.2M in ad spend across various channels
Create compelling and unique copy for various campaigns
Continuously analyze campaign performance
Work with video, graphic, content, and production teams to obtain materials needed
Create marketing plans for products to market across various platforms such as Google, Bing, Facebook, Twitter, YouTube and site placements on BabyCenter and various other high traffic sites
Consult and assist in vendor acquisition for various marketing functions
Act as consultant to outside marketing agencies
Design, create, and manage a variety of Consumer and Recruiting campaigns
Work with Spanish marketing team for translations and ensure company message is available to English and Spanish speaking consumers
Work with Google and Facebook analytics, provide insightful reporting to business owners (all pulled manually) on campaign performance and make recommendations based on data for future endeavors
Maintain compliance with branding guidelines for seven divisions and 32 products
Internet Marketing Specialist
Vital Storm - Rockwall, TX
February 2017 to March 2019
Daily account management of Google and Bing Ads accounts
Manage $600,000+ in monthly budgets
Update account status to client outreach departments
Perform weekly audits of 20-30 accounts to optimize and ensure success
Maintain knowledge of markets to ensure clients remain competitive and ads are relevant to their location
Create appealing ad text and extensions that comply with Google/Bing standards
Set up call tracking and monitor outcome of calls
Create conversion tracking and monitor audience lists based on conversion rate
Strategize with clients to optimize results of their campaigns to achieve their goals
Remain knowledgeable and informative on innovations within the SEM industry and supply constructive suggestions for growth within the company
Lead Director
National Association of Expert Advisors - Dallas, TX
June 2016 to January 2017
Analyze lead data
Determine most efficient lead sources
Assign data to call center agents to call
CRM Administrator
Create Google Ad Words campaigns for Real Estate Agents
Maintain rapport and communication with Facebook representative
Create Facebook ads for brand awareness
Remarketing to follow clients that are most likely to convert through their search process
Utilization of Google Analytics to ensure we were targeting the highest quality traffic
Keyword research and geo-specific campaign creation for 60+ realtors across the U.S.
Managed $900,000+ in monthly budgets
Call Center Dialer Implementation and Automation
Call Center Automated Dialer Administrator
Onboarding/offboarding of new agents
Data manipulation for reporting
Work with clients to ensure business needs are met
Technical Support for Call Center
Create tools utilizing Google's Applications to meet business needs
Project Analyst
Stream Energy - Dallas, TX
January 2011 to August 2012
Responsibilities
Create and maintain automated programs using Excel, Word, Access, and Outlook based on department procedural and organizational needs
Train staff on system updates and new procedures and programs
Submit tickets to IT Department for software change requests
Supervise a team of 10-15 employees
Assist staff with desktop issues
Payroll / HR Specialist
Sunrise Home Health Care - Rockwall, TX
January 2009 to January 2011
Responsibilities
Reviewed time sheets and manually entered hours for 1000+ field staff employees
Completed employment verifications
Verified and Processed new hire paperwork
Researched and responded to all unemployment claims