Creative Director
SUMMARY
Professional Creative with 25 years of work experience leading conceptual development and production of memorable experiences. a driving passion for pushing the creative envelope and empowering a team to deliver state-of-the-art solutions, he has become a pioneer in his field from live entertainment to market-ing. His areas of expertise include: Concept Development, Scripting, Show Direction, Event Design, Casting, Art Direction, Design (including Audio and Video Production), Attraction Design, Exhibits, and Brand Mar-keting.
WORK EXPERIENCE
2018 – 2019 Creative Director/ Core Team Member
Century Media - Beijing, China
• Responsible for concept development of all experiential events, live shows, parades and spectaculars for Evergrande's ambitious Fairytale Land with current locations planned for 15 locations across China.
• Provide Senior Management to Performing Arts Institute Staff including Producers, Di-rectors, and Writers.
2011-2018 Creative Director/Show Director/Senior Show Writer
Walt Disney Parks Creative/Live Entertainment
• Responsible for leading the creative development process and productively driving im-plementation for several projects with Parks and Resorts teams; preserving and main-taining integrity of the creative vision, managing talent, and bringing to life innovative guest experiences that innovate, and create memories while ensuring revenue goals.
• Show Director for high-profile projects integrating internal and external resources to create highly-satisfying guest experiences that meet and exceed company’s mission.
• Projects include live shows, events, affluent experiences, media development, exhibits, scripting, casting, multi-media projection and fireworks spectaculars. Experiences in-clude: Star Wars: A Galactic Spectacular, A Frozen Sing-Along Celebration, Disney Movie Magic, Marvel Day at Sea, and Star-Bright Holidays – The first international entertain-ment use of Intel drone technology.
• Brand Champion for implementation of intellectual property integration including Pix-ar, Lucasfilm and Walt Disney Pictures.
2008 – 2017 Executive Producer/Writer/Director
Three Barrels Productions, LLC
• Conceived, developed and produced award-winning documentary MonsterKids – The Impact of Things That Go Bump in the Night. Responsible for marketing, web content, and strategic marketing.
2005 – 2009 Manager of Creative Development/Creative Director/Show Director, Entertainment
Universal Orlando
• Responsible for all creative development and implementation of entertainment show and guest-experience elements for Universal Orlando Resort; including annual marquee events, exhibitions, and media development.
• Creative Director for award-winning and nationally recognized Halloween Horror Nights consumer event, coordinating 1,000 actors, performers and support staff over 20 nights.
• Show Director and Writer for high-profile projects. Projects include live shows, media development, exhibits, scripting, casting, multimedia projection and fireworks spectac-ulars. Experiences include: Grinchmas, Macy’s Holiday Parade, Mannheim Steamroller: Christmas Live, Beetlejuice’s Graveyard Review, Mardi Gras, Universal 360, and City-walk’s Rising Star.
• Management and development of creative staff including Show Directors, Writers, Cho-reographers and Staging Assistants for all creative vision within entertainment depart-ment.
• Brand champion companywide for implementation of intellectual property integration including Warner Brothers, Harry Potter, New Line Cinema, Lionsgate and Universal Pic-tures.
2005- 2011 Producer/Creative Director
Finatic Films, LLC
• Producer of award-winning documentary The Shark Is STILL Working: The Impact and Legacy of Jaws. Provided creative direction, scripting, budget, production coordina-tion, design and strategic marketing.Creative development and implementation of high-ly successful JAWSFest event on Martha’s. Vineyard, Mass.
2003 – 2005 Freelance Show Director/Writer
Anheuser Busch Theme Parks - Busch Gardens/Seaworld
• Concept Development, writing and direction for highly-successful shows in various An-heuser-Busch parks.
• Concept development and implementation for several projects with Marketing and stu-dio teams; maintaining integrity of brand and creative vision.
1996-2002 Show Director/Manager of Show Development
Universal Studios Florida
• Concept Development for highly-successful shows and exhibits.
• Responsible for creative management and review of a staff of Show Directors, Writers and Choreographers.
• Concept development and implementation for several projects with Marketing and Park teams; maintaining integrity of brand and creative vision. Development and implemen-tation of over 150 special events including resort openings, publicity moments and at-traction openings including Halloween Horror Nights, Universal Christmas and Mardi Gras.
EDUCATION
1989-1992 Jacksonville University, Theatre
Completed 60 credits towards a Bachelor’s Degree in Theatre
Relevant Courses Included: Directing, Writing, Production, Music, Design and Art History.
SKILLS
Adobe Creative Suite, Final Cut Pro, Final Draft, Microsoft Word, Video Production, Photography.
PUBLICATIONS
J. Michael Roddy’s Haunter’s Tale
J. Michael Roddy’s Haunter’s Tale Volume: 2
The Shark Is Still Working: 45 Years of JAWS
SUMMARY
Professional Creative with 25 years of work experience leading conceptual development and production of memorable experiences. a driving passion for pushing the creative envelope and empowering a team to deliver state-of-the-art solutions, he has become a pioneer in his field from live entertainment to market-ing. His areas of expertise include: Concept Development, Scripting, Show Direction, Event Design, Casting, Art Direction, Design (including Audio and Video Production), Attraction Design, Exhibits, and Brand Mar-keting.
WORK EXPERIENCE
2018 – 2019 Creative Director/ Core Team Member
Century Media - Beijing, China
• Responsible for concept development of all experiential events, live shows, parades and spectaculars for Evergrande's ambitious Fairytale Land with current locations planned for 15 locations across China.
• Provide Senior Management to Performing Arts Institute Staff including Producers, Di-rectors, and Writers.
2011-2018 Creative Director/Show Director/Senior Show Writer
Walt Disney Parks Creative/Live Entertainment
• Responsible for leading the creative development process and productively driving im-plementation for several projects with Parks and Resorts teams; preserving and main-taining integrity of the creative vision, managing talent, and bringing to life innovative guest experiences that innovate, and create memories while ensuring revenue goals.
• Show Director for high-profile projects integrating internal and external resources to create highly-satisfying guest experiences that meet and exceed company’s mission.
• Projects include live shows, events, affluent experiences, media development, exhibits, scripting, casting, multi-media projection and fireworks spectaculars. Experiences in-clude: Star Wars: A Galactic Spectacular, A Frozen Sing-Along Celebration, Disney Movie Magic, Marvel Day at Sea, and Star-Bright Holidays – The first international entertain-ment use of Intel drone technology.
• Brand Champion for implementation of intellectual property integration including Pix-ar, Lucasfilm and Walt Disney Pictures.
2008 – 2017 Executive Producer/Writer/Director
Three Barrels Productions, LLC
• Conceived, developed and produced award-winning documentary MonsterKids – The Impact of Things That Go Bump in the Night. Responsible for marketing, web content, and strategic marketing.
2005 – 2009 Manager of Creative Development/Creative Director/Show Director, Entertainment
Universal Orlando
• Responsible for all creative development and implementation of entertainment show and guest-experience elements for Universal Orlando Resort; including annual marquee events, exhibitions, and media development.
• Creative Director for award-winning and nationally recognized Halloween Horror Nights consumer event, coordinating 1,000 actors, performers and support staff over 20 nights.
• Show Director and Writer for high-profile projects. Projects include live shows, media development, exhibits, scripting, casting, multimedia projection and fireworks spectac-ulars. Experiences include: Grinchmas, Macy’s Holiday Parade, Mannheim Steamroller: Christmas Live, Beetlejuice’s Graveyard Review, Mardi Gras, Universal 360, and City-walk’s Rising Star.
• Management and development of creative staff including Show Directors, Writers, Cho-reographers and Staging Assistants for all creative vision within entertainment depart-ment.
• Brand champion companywide for implementation of intellectual property integration including Warner Brothers, Harry Potter, New Line Cinema, Lionsgate and Universal Pic-tures.
2005- 2011 Producer/Creative Director
Finatic Films, LLC
• Producer of award-winning documentary The Shark Is STILL Working: The Impact and Legacy of Jaws. Provided creative direction, scripting, budget, production coordina-tion, design and strategic marketing.Creative development and implementation of high-ly successful JAWSFest event on Martha’s. Vineyard, Mass.
2003 – 2005 Freelance Show Director/Writer
Anheuser Busch Theme Parks - Busch Gardens/Seaworld
• Concept Development, writing and direction for highly-successful shows in various An-heuser-Busch parks.
• Concept development and implementation for several projects with Marketing and stu-dio teams; maintaining integrity of brand and creative vision.
1996-2002 Show Director/Manager of Show Development
Universal Studios Florida
• Concept Development for highly-successful shows and exhibits.
• Responsible for creative management and review of a staff of Show Directors, Writers and Choreographers.
• Concept development and implementation for several projects with Marketing and Park teams; maintaining integrity of brand and creative vision. Development and implemen-tation of over 150 special events including resort openings, publicity moments and at-traction openings including Halloween Horror Nights, Universal Christmas and Mardi Gras.
EDUCATION
1989-1992 Jacksonville University, Theatre
Completed 60 credits towards a Bachelor’s Degree in Theatre
Relevant Courses Included: Directing, Writing, Production, Music, Design and Art History.
SKILLS
Adobe Creative Suite, Final Cut Pro, Final Draft, Microsoft Word, Video Production, Photography.
PUBLICATIONS
J. Michael Roddy’s Haunter’s Tale
J. Michael Roddy’s Haunter’s Tale Volume: 2
The Shark Is Still Working: 45 Years of JAWS