Craig Monson Resume
Craig Monson
Waterloo, IA |------------
------------/in/craig-monson-84430368?C------------
Marketing Leader
Accomplished, goal-oriented professional with a comprehensive marketing management background within industrious business environments. Proven leadership abilities in managing complex marketing projects and directing highly motivated teams. Adept at constructing impactful marketing programs and driving product launches. Track record of success in leveraging strategies that have significantly increased revenue growth, business metrics, and brand visibility.
? Marketing Management ? Project Management ? Strategic Planning
? Team Leadership ? Product Launches ? Stakeholder Relations
? Marketing Programs ? Social Media Marketing ? Promotional Materials
? Public Relations ? Tradeshow Management ? Data Analysis
? Branding ? Graphic Design ? Copywriting
PROFESSIONAL EXPERIENCE
IDEX CORPORATION, Cedar Falls, IA
Marketing Coordinator 2016 - 2020
? Drove marketing operations, which entailed managing tradeshows and events for business units.
? Constructed strategic systems for the fulfillment of marketing material orders, increasing daily orders by 30%.
? Contributed to the attainment of 100% completion rate on all goals for multiple business units.
DELTA SPORTS PRODUCTS, Dike, IA
Marketing Manager/Production Coordinator 2012 - 2015
? Spearheaded the daily operational aspects of projects and cultivated robust stakeholder relationships.
? Directed the recruitment, development, and performance evaluations of marketing personnel.
? Engineered the development of strategic procedures to enable optimal project execution.
? Deployed social media marketing initiatives across all products to realize significantly enhanced engagement.
? Improved online sales and customer satisfaction by 50% through developing an email program for all product lines.
AMERICAN COLOR IMAGING, Cedar Falls, IA
Marketing Manager 1997 - 2012
? Concurrently oversaw 5-15 projects, while ensuring their timely implementation within budgetary constraints.
? Ensured exemplary marketing execution through collaboration with developers, sales staff, and advertisers.
? Generated $42M in sales through launching new products and creating their promotional materials.
? Increased market share by 32% through initiating a captivating brand.
? Propelled customer retention growth by 20% through developing impactful promotional and instructional videos.
? Drove PR initiatives to optimize visibility and interaction by 75% through strong media/influencer relationships.
EDUCATION
Bachelors of Arts: Marketing/Graphic Arts | University of Northern Iowa, Cedar Falls, IA
TECHNICAL PROFICIENCY
Adobe Creative Cloud, Microsoft Office (Word, Excel, and PowerPoint), multiple video creation and editing tools
Craig Monson
Waterloo, IA |------------
------------/in/craig-monson-84430368?C------------
Marketing Leader
Accomplished, goal-oriented professional with a comprehensive marketing management background within industrious business environments. Proven leadership abilities in managing complex marketing projects and directing highly motivated teams. Adept at constructing impactful marketing programs and driving product launches. Track record of success in leveraging strategies that have significantly increased revenue growth, business metrics, and brand visibility.
? Marketing Management ? Project Management ? Strategic Planning
? Team Leadership ? Product Launches ? Stakeholder Relations
? Marketing Programs ? Social Media Marketing ? Promotional Materials
? Public Relations ? Tradeshow Management ? Data Analysis
? Branding ? Graphic Design ? Copywriting
PROFESSIONAL EXPERIENCE
IDEX CORPORATION, Cedar Falls, IA
Marketing Coordinator 2016 - 2020
? Drove marketing operations, which entailed managing tradeshows and events for business units.
? Constructed strategic systems for the fulfillment of marketing material orders, increasing daily orders by 30%.
? Contributed to the attainment of 100% completion rate on all goals for multiple business units.
DELTA SPORTS PRODUCTS, Dike, IA
Marketing Manager/Production Coordinator 2012 - 2015
? Spearheaded the daily operational aspects of projects and cultivated robust stakeholder relationships.
? Directed the recruitment, development, and performance evaluations of marketing personnel.
? Engineered the development of strategic procedures to enable optimal project execution.
? Deployed social media marketing initiatives across all products to realize significantly enhanced engagement.
? Improved online sales and customer satisfaction by 50% through developing an email program for all product lines.
AMERICAN COLOR IMAGING, Cedar Falls, IA
Marketing Manager 1997 - 2012
? Concurrently oversaw 5-15 projects, while ensuring their timely implementation within budgetary constraints.
? Ensured exemplary marketing execution through collaboration with developers, sales staff, and advertisers.
? Generated $42M in sales through launching new products and creating their promotional materials.
? Increased market share by 32% through initiating a captivating brand.
? Propelled customer retention growth by 20% through developing impactful promotional and instructional videos.
? Drove PR initiatives to optimize visibility and interaction by 75% through strong media/influencer relationships.
EDUCATION
Bachelors of Arts: Marketing/Graphic Arts | University of Northern Iowa, Cedar Falls, IA
TECHNICAL PROFICIENCY
Adobe Creative Cloud, Microsoft Office (Word, Excel, and PowerPoint), multiple video creation and editing tools