Business analyst
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Business analyst

Chen (Kay) Long
Boston, MA |------------ | ------------ | ------------/in/chenlongkay/
Digs deep into ‘big data’ sources and analytics to understand consumers, markets, and retailers and craft business solutions.
Poised to leverage certification, academic prowess, training, and practical experience to make an impact.
EDUCATION
Boston University, Boston, MA
Master of Science in Computer Information Systems Sep 2019-Jan 2021
? Relevant Course: Software Quality and Testing, Agile software development, Information system analysis and design
Master of Science, Applied Business Analytics June 2018-Sep 2019
? GPA:3.65/4.0
? Relevant Course: Data Mining; Enterprise Risk Analysis, Quantity and Quality of decision making, Business Web Analysis,
JiaXing University, Zhejiang, China Sep 2013- July 2017
Bachelor of Business Administration, Marketing
SKILLS
Data Visualization| Data and Quantitative Analysis| Decision Analytics |Predictive Modeling | SQL Querying
Microsoft Office: MS Word, PowerPoint, Advanced Excel, Access, Project
Languages and Databases: R, SQL Developer, Tableau, Power BI, VBA, Python, Oracle DB, Salesforce(SFDC)
Analytics Tools: Advanced Excel, ggplot 2 in R, Power Pivot, Google Analytics, SPSS, SAS, Stata
ACADEMIC PROJECTS
Boston University, Boston, MA Jan 2020-May 2020
Project: Database Management system(DBMS)
Challenged to create a user-friendly system for consumers/subscribers to complete their profile, track multiple memberships, and assess
whether to renew based on value.
? Collaborated with stakeholders to define project scope, including user personas along with auto email notifications.
? Used Oracle SQL Developer to build a relational database that applies to each user; included registration and authentication.
? Developed Entity Relationship Diagram (ERD) business rules, primary (PK) and foreign (FK) keys, and trigger brakes to maintain
and update the data.
Boston University, Boston, MA 2019-Aug 2019
Project: Agile Project Management | Jalapeno
Assigned to develop a web application for recording recipes and grocery shopping lists. Served as a scrum master and business
analytics leader.
? Deployed intuitive, cloud-based solutions using Lucid chart as the visual productivity platform for building flowcharts, mockups, and
UML diagrams to allow real-time collaboration and useful analytics.
? Brought open source into the kitchen, using GitHub and MySQL Cluster, allowing ‘home chefs’ to quickly enter recipes, create a
personal cookbook, make tweaks, and keep track of ingredients.
? Analyzed results and directed changes to product features based on shifts in market demand; provided ongoing feedback to team
members and stakeholders.
Boston University, Boston, MA Jan 2019-May 2019
Project: Data Science | Airbnb Los Angeles
Charged with developing data assessment models as the foundation for LA Airbnb to gain share in a highly competitive market.
? Created multiple regression models to explore the impact of house conditions, including room type and cleaning fee on price.
? Conducted classification analysis using K-Nearest Neighbors algorithm, Naïve Bayes algorithm, and R studio; enabled host to set up
a clear orientation for competitive advantage.
? Generated consumer segmentation model based on benefits sought using Clustering Analysis.
Boston University, Boston, MA Sep 2018-Dec 2018
Project: Business Analyst | Google Merchandise Store
Required to provide recommendations to optimize eCommerce sales performance using information about organic traffic, paid search
traffic, and display traffic from Google Analytics Demo Account for Google Merchandise Store (GMS).
? Established business goals, set the KPIs, and identified issues to be addressed based on insights gleaned from data collection.
? Leveraged Tableau to analyze customer issues and product demand for improving the customer experience.
? Create Association rule model in R studio to explore possible recommendation about sales combinations
CERTIFICATIONS & MEMBERSHIPS
SQL-MySQL for Data Analytics and Business Intelligence | R Programming: Advanced Analytics in R for Data Science
Tableau 2020 for Data Science | Advanced Google Analytics | Google Tag Manager Fundamentals IBM Data Science Certification |
Salesforce Lightning 2020 Certified Administrator Part 1, 2, 3,4