Brianna Diaz Resume
EDUCATION
CALIFORNIA POLYTECHNIC STATE UNIVERSITY, SAN LUIS OBISPO B.A. Business Administration | June 2020
Marketing Management concentration, Spanish minor
• Relevant Coursework
• Digital Marketing Metrics, Social and New Media Marketing, Consumer Insights, International Marketing, General Management and Strategy, Marketing Projects, Marketing Strategy, Applied Senior Project
WORK EXPERIENCE
MARKETING VOLUNTEER
The Cultural Reset | March 2021-
• Composing, editing and publishing short-form videos for The Cultural Reset's TikTok account
• Assisting the marketing team in maintaining a strong social media presence across various platforms
MARKETING PROJECTS
PASHION FOOTWEAR SENIOR MARKETING PROJECT
Cal Poly San Luis Obispo | March 2020-June 2020
• Conducted research as a team on current and potential markets, brand positioning and consumer preferences for a local footwear company
• Formulated a marketing plan including a creative geo-targeted social media ad campaign as well as a detailed yearly $185,000 marketing budget
MARKSTART STRATEGIC MARKETING SIMULATION
Cal Poly San Luis Obispo | January 2020-March 2020
• Applied theoretical marketing concepts as marketing managers to our simulated company under real market conditions and remained the 1st place team throughout the entire quarter
• Implemented strategies for the short and long-term through successful identification of problems and opportunities, resource allocation and positioning
SAN LUIS OBISPO SYMPHONY MARKETING PROJECT
Cal Poly San Luis Obispo | January 2020-March 2020
• Identified additional demographics to expand target market for local symphony through primary and secondary research
• Interpreted data aquired through research and developed marketing recommendations for the symphony
SPECIALIZATIONS
• Language: Spanish
• Software: Microsoft Word, Excel and PowerPoint, Google Workspace/Suite, Canva, WordPress, Qualtrics, Mindbody, Social Media (Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat and TikTok)
• Certifications and Courses: Google Analytics, Hootsuite Social Media Training
CORE SKILLS
• Marketing Project Management, Creative, Market Research, Collaborative, Qualitative and Quantitative Data Analysis, Flexible, Public Speaking and Presenting, Self-Starter, Content Creation, Maximizer, Detail- Oriented
EDUCATION
CALIFORNIA POLYTECHNIC STATE UNIVERSITY, SAN LUIS OBISPO B.A. Business Administration | June 2020
Marketing Management concentration, Spanish minor
• Relevant Coursework
• Digital Marketing Metrics, Social and New Media Marketing, Consumer Insights, International Marketing, General Management and Strategy, Marketing Projects, Marketing Strategy, Applied Senior Project
WORK EXPERIENCE
MARKETING VOLUNTEER
The Cultural Reset | March 2021-
• Composing, editing and publishing short-form videos for The Cultural Reset's TikTok account
• Assisting the marketing team in maintaining a strong social media presence across various platforms
MARKETING PROJECTS
PASHION FOOTWEAR SENIOR MARKETING PROJECT
Cal Poly San Luis Obispo | March 2020-June 2020
• Conducted research as a team on current and potential markets, brand positioning and consumer preferences for a local footwear company
• Formulated a marketing plan including a creative geo-targeted social media ad campaign as well as a detailed yearly $185,000 marketing budget
MARKSTART STRATEGIC MARKETING SIMULATION
Cal Poly San Luis Obispo | January 2020-March 2020
• Applied theoretical marketing concepts as marketing managers to our simulated company under real market conditions and remained the 1st place team throughout the entire quarter
• Implemented strategies for the short and long-term through successful identification of problems and opportunities, resource allocation and positioning
SAN LUIS OBISPO SYMPHONY MARKETING PROJECT
Cal Poly San Luis Obispo | January 2020-March 2020
• Identified additional demographics to expand target market for local symphony through primary and secondary research
• Interpreted data aquired through research and developed marketing recommendations for the symphony
SPECIALIZATIONS
• Language: Spanish
• Software: Microsoft Word, Excel and PowerPoint, Google Workspace/Suite, Canva, WordPress, Qualtrics, Mindbody, Social Media (Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat and TikTok)
• Certifications and Courses: Google Analytics, Hootsuite Social Media Training
CORE SKILLS
• Marketing Project Management, Creative, Market Research, Collaborative, Qualitative and Quantitative Data Analysis, Flexible, Public Speaking and Presenting, Self-Starter, Content Creation, Maximizer, Detail- Oriented