Ariana LaBarrie social resume
RELEVANT EXPERIENCE
Freelance Writer September 2013-Present
• Pitched and wrote articles for XXLM------------’s daily series, including “Today In Hip-Hop.”
• Contributed to Paper Magazine’s website, interviewed artists, and wrote Q+A articles.
• Wrote for Nylon Magazine’s series “Listen Up” covering new artists, introducing Nylon to a wider audience
• Created internal post for Red Bull’s 30 Days in Chicago concert series highlighting women in music from Chicago.
Founder/Editor, Fresh Pair of IIs December 2015-Present
• Built audience by creating original content and using Twitter, Instagram and Snapchat.
• Created and maintained relationships with publicists to conduct interviews with artists.
• Capture photos of concerts and edit using Adobe Cloud.
Contract Social Media and Email Marketing Manager, The 606 Park System, Chicago IL April 2017-August 2017
• Created and scheduled daily social media posts on Twitter, Instagram and Facebook promoting The 606 events to members of the surrounding community.
• Wrote fundraising and promotional event emails while coordinating with graphic designer.
• Updated website using WordPress by writing new copy to promote events at The 606.
Social Media Advisor, Dynamic Advisory Solutions, Troy MI October 2013-March 2014
• Measured social media and site activity with Google Analytics and created tactics that increased traffic and length of time on company’s website.
Entertainment Editorial Intern, ELLE Magazine, New York, NY September 2012-December 2012
• Researched, planned, and booked celebrities for ELLE Intel (Entertainment) Department’s articles
• Helped plan annual Women in Music and Women in Television issues to highlight women who are up-and-coming and successful in these industries.
• Assisted Beauty Department by organizing closet, handling sample shipments, and maintaining event calendar to help the department run efficiently.
New Business Advertising Intern, Devito/Verdi June 2012-September 2012
• Prepared research briefs about potential new clients using information from Salesforce and web searches.
• Planned advertising and promotion plans for Kohl’s Spring 2013 Juniors’ campaign.
Publicity Intern, Plan A Media February 2012-May 2012
• Pitched their R&B clients’ various projects to different publications to broaden their audience.
• Created media alerts and press releases for different concerts and projects, including Mary Mary’s reality show.
• Prepared press for tours.
EDUCATION
Northwestern University, Evanston, IL | M.S. in Journalism | June 2016
New York University, New York, NY | M.A. in Music Business | Thesis: Free Mixtapes Downloads to Album and Ticket
Sales: Recommendations for Business Decisions | May 2013
University of Michigan, Ann Arbor, MI | B.A. in Political Science | May 2009
RELEVANT EXPERIENCE
Freelance Writer September 2013-Present
• Pitched and wrote articles for XXLM------------’s daily series, including “Today In Hip-Hop.”
• Contributed to Paper Magazine’s website, interviewed artists, and wrote Q+A articles.
• Wrote for Nylon Magazine’s series “Listen Up” covering new artists, introducing Nylon to a wider audience
• Created internal post for Red Bull’s 30 Days in Chicago concert series highlighting women in music from Chicago.
Founder/Editor, Fresh Pair of IIs December 2015-Present
• Built audience by creating original content and using Twitter, Instagram and Snapchat.
• Created and maintained relationships with publicists to conduct interviews with artists.
• Capture photos of concerts and edit using Adobe Cloud.
Contract Social Media and Email Marketing Manager, The 606 Park System, Chicago IL April 2017-August 2017
• Created and scheduled daily social media posts on Twitter, Instagram and Facebook promoting The 606 events to members of the surrounding community.
• Wrote fundraising and promotional event emails while coordinating with graphic designer.
• Updated website using WordPress by writing new copy to promote events at The 606.
Social Media Advisor, Dynamic Advisory Solutions, Troy MI October 2013-March 2014
• Measured social media and site activity with Google Analytics and created tactics that increased traffic and length of time on company’s website.
Entertainment Editorial Intern, ELLE Magazine, New York, NY September 2012-December 2012
• Researched, planned, and booked celebrities for ELLE Intel (Entertainment) Department’s articles
• Helped plan annual Women in Music and Women in Television issues to highlight women who are up-and-coming and successful in these industries.
• Assisted Beauty Department by organizing closet, handling sample shipments, and maintaining event calendar to help the department run efficiently.
New Business Advertising Intern, Devito/Verdi June 2012-September 2012
• Prepared research briefs about potential new clients using information from Salesforce and web searches.
• Planned advertising and promotion plans for Kohl’s Spring 2013 Juniors’ campaign.
Publicity Intern, Plan A Media February 2012-May 2012
• Pitched their R&B clients’ various projects to different publications to broaden their audience.
• Created media alerts and press releases for different concerts and projects, including Mary Mary’s reality show.
• Prepared press for tours.
EDUCATION
Northwestern University, Evanston, IL | M.S. in Journalism | June 2016
New York University, New York, NY | M.A. in Music Business | Thesis: Free Mixtapes Downloads to Album and Ticket
Sales: Recommendations for Business Decisions | May 2013
University of Michigan, Ann Arbor, MI | B.A. in Political Science | May 2009