APOPECV
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APOPECV

Summary of Qualification

Experience
Proven record of accomplishment in media relations, brand development, marketing, and integrated
public relations. Knowledge of project management tactics and strategies, developing social media
plans, web development, SEO, CMR, analytics, video, and graphic design. Articulate and persuasive
with skills for working proficiently in a wide range of industries and markets. Select strengths
encompass:
• 16 years of cross -industry experience and ac complishments with agencies, non -profits,
associations, and media companies.
• Strategically develop and maintain working relationships with stakeholders, executives, and
community.
• Knowledge of a wide range of digital communications tools including photography,
video, infographics, audio production, graphic design, HTML, Sharepoint, Drupal,
and CMS.
• Strong communicator and team leader with a pulse on ever -changing industry trends.
• Advanced knowledge of SEO and media relations and brand development with social
networking such as Facebook, Twitter, LinkedIn, YouTube, Constant Contact, Salesforce , and
Bloggers.
• DoD - Active Secret Security Clearance
Freelance Public Relations Specialist Washington, DC
January 2017 to December 202 0
• Managed, developed, and implemented successful public relations programs and campaigns.
• Developed editorial calendar, planned each issue, wrote articles, and managed
other contributors.
• Wrote and edit copy for internal and external collateral material before distribution.
• Delivered a variety of content including social media posts, blog posts, press releases
and pitches, press event planning, on -site media support, and crisis management.
• Created, Edited, and distributed press release in the top 25 media regions.
• Managed and developed various forms of media formats including infographics, video, audio,
web content, and collateral material with Abobe CC.
• Supported DoD offices on contracts through third party companies.

Publicist/Media Relations Specialist Washington, DC
National Park Foundation
June 2016 to January 2017
• Created, Edited, and distributed press release in the top 25 media regions.
• Pitched stories and handled key media relations to national and regional media.
• Work with senior staff members to develop content for Op -Ed articles and professional
quotes.
• Worked with senior staff and team members to develop PR and marketing plans for
events surrounding programs and events.
• Increased br and knowledge and br and identity using email blast, WordPress blogs, and
social media internally and externally.

Public Relations/Marketing Manager Washington, DC
PMG Public Relations
June 2009 to June 2016
• Supervised the creation and development of an array of media content and
strategies focused on improving awareness through multimedia outreach.
• Attained media coverage regularly through successful pitching, and innovative media
relations tactics.
• Drive innovation for clients through digital strategies
• Developed and implemented strategic communications plans to increase brand awareness.
• Developed strategic earned media and paid campaign plans to promote programs, news,
and business goals of various clients.
• Planned and implemented innovative strategies to expand outreach efforts including
improving web and social media engagement and using proven marketing methods to
design and edit the monthly newsletter.
• Lead the production of strategic communication content (print and digital) for internal and
external distribution.
• Charged with social media strategy development and implementation.
• Created and edited content for websites using basic HTML code, Drupal, WordPress and
similar Drag and Drop software platforms.

Communications Associate Washington, DC
NEA Foundation
June 2008 to April 2009
• Worked directly with the Director of Communications to develop PR initiatives, disseminate
messaging, and creating online and print materials.
• Pitched foundation’s messaging and news to local, regional, and national media.
• Created copy, content, designed, and updated foundation's website with consultants from
Fitzgerald Media, LLC.
• Served as in -house graphic designer using Adobe Photoshop CS5, Adobe Illustrator CS5,
Adobe PageMaker CS5, and Drupal.
• Primary intranet content provider point of contact and trainer
• Created and implemented broadband and blog -based media relations methods for the
communications team.
• Implemented digital media tracking system that allowed the directors, board of directors, and
partners to view our media coverage via Bacon’s and Burrell’s Luce.

Public Relations Manager New York, NY
H------------, Inc.
September 2006 to June 2008
• Developed and fulfilled PR initiatives that promoted brand, personal, and product
promotion.
• Managed consultants from Edelman PR and Morris & King PR on consumer and trade
media relations initiatives.
• Developed and launched integrated, multi -channel print, catalog, web, and
direct marketing campaigns.
• Identified and evaluated key partnerships for the business and make recommendations.
• Oversaw the team and ensured adherence to process and standards.
• Provided leadership in areas of hiring, training, educating, and motivating towards higher
levels of performance.

• Increased media coverage by 70% and established a press blog to serve as interac tive
newsroom.
• Assisted the Marketing Department with brand identity issues using traditional social
media and the MYHEAVY aggregator site.
• Produced media kit that demonstrated key marketing analytics and demographics
for use in sales presentations.
• Efforts were credited as instrumental in closing numerous high -level deals.

Public Relations Specialist New York, NY
J Sharpe Agency PR
January 2005 to November 2005
• Worked as primary Account Executive for Omavi Jeans, and Oshare Styles.
• Created Press Materials, Web Sites, Press Kits, and pitched stories ideas to media outlets.
• Planned press events.
• Coordinated and developed new business from the Los Angeles office.

Purchase Order Coordinator New York, NY
Phillips -Van Heusen
September 2003 to April 2005
• Worked with the buying team for G.H. Bass Shoes to complete all orders from the
factory to stores.
• Worked as key troubleshooter for incidences that would delay orders.
• Worked with buyers and planners to conceptualize the line.
Education
Howard University Washington, DC
B.A., Public Relations
August 1997 - May 2001

Westwood College Online ONLINE
B.A., Visual Communications
January 2017 – Present

SharePoint Online Essential Certification : The Basics – LinkedIn Learning
December 2020

SharePoint Complete Training Certification – Udemy
December 2020

List of Tools
? Adobe Photoshop CC
? Adobe Illustrator CC
? Adobe InDesign CC
? Adobe Elements Pro CC
? Adobe InCopy CC
? Adobe Dreamweaver CC
? Drupal
? WordPress
? MS Movie Maker
? Piktochart
? Constant Contact
? Tumblr
? Pinterest
? Picasa

? Convio
? FeedBlitz
? Meltwater
? Vocus
? Burrelles Luce
? PR Newswire
? Twitter
? Reporting On
? PRWEB
? Facebook
? Flickr
? Google Adwords
? LinkedIn
? Facebook

? Google Plus
? YouTube
? Google Analytics
? Pinterest
? HTML Code
? Hootsuite
? Canva
? Infrogram
? Mac OS
? MS Windows 10
? MS Office 365
? Technorati
? PitchEngine
? Salesforce

REFERENCES
Name Title/Company Email Contact Telephone
Lucille Clay Director of HR /National Park Foundation L------------ (202) 796 -2500
Marielle Bobo Sr. Fashion Editor/Ebony Magazine M------------ (917) 907 -0497
Ayana Reece Producer/Steve Harvey Show A------------ (240) 353 -2469
Samuel Rhue, Jr. Assessment Director/ U.S. Department of Labor R------------ (301) 775 -8355