Anara Selpieva
Anara Selpieva
Los Angeles, California | ------------ | ------------/in/anaraselpieva/ | ------------
Summary
Data-driven marketing coordinator with 5+ years of experience building a digital-first culture including at a large international corporation. Proven success in running marketing campaigns and implementing strategic decisions that have pulled on average in a 20% increase in qualified leads.
Core Qualifications
Technical Skills: SPSS, SQL, Hive, Facebook Business Manager (FB Ads, Insights, Reporting), Google Analitycs, Google Ads, A/B testing (Optimizely), Mailchimp, SEO/SEM, Hubspot, Wordpress, Photoshop, InDesign, HTML, Smartsheet, Tableau, Microsoft Office (Excel, PowerPoint - Advanced)
Soft Skills: Teamwork, Communication, Flexibility, Fast Learner
Relevant coursework: Marketing Analytics, Data Mining, Google Analytics, Strategic Brand Management
Relevant Experience
BEAUTIFLY SKINCARE | San Francisco, CA, USA Jan – Sep 2020
Digital Marketing Specialist
? Created social media marketing campaign to promote the company’s products; achieved an average of 18k followers
? Brought 2000 leads and 300 successful ones through Google AdWords with a limited budget
? Increased relevant click through and conversion rate by 35% through contests and promotions
? Created, deployed, and measured all email newsletter campaigns
? Oversaw 20+ influencer partnerships including budget management, contract negotiations, and integration into campaign objectives
? Worked closely with engineers building the web app and developed engaging content for the site
? Full charge of novelty launch and key product support events that increased overall brand sales by 25%+
? Utilized data-driven analytics (engagement, revenue, demographics) to make creative, engaging content - experienced in Sprout Social, Google Analytics, Youtube Adsense, Wordpress, etc.
PEPSICO KYRGYZSTAN | Bishkek, Kyrgyzstan 2017 – 2019
Associate Marketing Manager
? Successfully launched Direct-to-Consumer snack & beverage delivery resulting in a 7% increase in sales
? Redesigned loyalty program in growing enrollments from 2000 to 10000 active members (sales from loyalty program from 1% to 3% of overall revenue)
? Executed customer-specific marketing programs, inclusive of media integrations, in-store activations, sampling programs, etc. in partnership with Sales Strategy and Shopper Marketing teams
? Built and established relationships with designers, agencies, and packaging printers. Served as liaison between these external vendors and the PepsiCo marketing teams, cross-functional teams, leadership team, and other stakeholders
? Managed design agencies and production/fulfillment vendors to develop POS artwork and merchandising solutions for key customers
? In partnership with e-commerce team, drove Lay’s and Pepsi e-commerce strategy and developed e-commerce specific marketing support
? Managed creative packaging development from concept to shelf for multiple Pepsico brands, including Aquafina, Lay’s and Pepsi
VERSARE CREATIVE COLLECTIVE | Bishkek, Kyrgyzstan 2016 – 2017
Media Marketing Manager
? Led all public relations efforts resulting in 10 articles placed in top media outlets and 5 TV interviews
? Performed market segment strategic planning by analyzing market data through various forms of research including data mining, conducting target clientele interviews and negotiation
? Closely communicated and signed 15+ contracts with multiple clients, serving as a primary point of contact
? Successfully completed and promoted broadcasting of 5 media projects by monitoring production timeline and budgeting
? Maintained company’s presence on social media
? Improved productivity by scheduling, optimizing to-do lists, managing teams of different ages and backgrounds
? Developed and maintained a database of 500+ actors, 30+ producers, 100+ production assistants for casting prospects
ESTO CONSULTING | Prague, Czech Republic Sep 2015 – May 2016
Social Media Specialist
? Doubled website traffic from 15,000 average visitors to 45,000 by enhancing SEO and writing content for a corporate blog
? Cooperated with the marketing team to help strategize and execute promotional materials for over 5 business events and 2 product launches
? Increased email marketing open rates up to 40% from the previous results through Mailchimp A/B testing
? Researched and analyzed overall performance of the site and consumer behavior using Google Analytics resulting in valuable consumer insights that boosted the company's performance by +15%
Education
Master of Science in International Business Aug 2020
Hult International Business School | San Francisco, California
Social Media Ambassador
Bachelor of Arts in Journalism Jun 2017
Kyrgyz National University named after Jusup Balasagyn | Bishkek, Kyrgyzstan
Anara Selpieva
Los Angeles, California | ------------ | ------------/in/anaraselpieva/ | ------------
Summary
Data-driven marketing coordinator with 5+ years of experience building a digital-first culture including at a large international corporation. Proven success in running marketing campaigns and implementing strategic decisions that have pulled on average in a 20% increase in qualified leads.
Core Qualifications
Technical Skills: SPSS, SQL, Hive, Facebook Business Manager (FB Ads, Insights, Reporting), Google Analitycs, Google Ads, A/B testing (Optimizely), Mailchimp, SEO/SEM, Hubspot, Wordpress, Photoshop, InDesign, HTML, Smartsheet, Tableau, Microsoft Office (Excel, PowerPoint - Advanced)
Soft Skills: Teamwork, Communication, Flexibility, Fast Learner
Relevant coursework: Marketing Analytics, Data Mining, Google Analytics, Strategic Brand Management
Relevant Experience
BEAUTIFLY SKINCARE | San Francisco, CA, USA Jan – Sep 2020
Digital Marketing Specialist
? Created social media marketing campaign to promote the company’s products; achieved an average of 18k followers
? Brought 2000 leads and 300 successful ones through Google AdWords with a limited budget
? Increased relevant click through and conversion rate by 35% through contests and promotions
? Created, deployed, and measured all email newsletter campaigns
? Oversaw 20+ influencer partnerships including budget management, contract negotiations, and integration into campaign objectives
? Worked closely with engineers building the web app and developed engaging content for the site
? Full charge of novelty launch and key product support events that increased overall brand sales by 25%+
? Utilized data-driven analytics (engagement, revenue, demographics) to make creative, engaging content - experienced in Sprout Social, Google Analytics, Youtube Adsense, Wordpress, etc.
PEPSICO KYRGYZSTAN | Bishkek, Kyrgyzstan 2017 – 2019
Associate Marketing Manager
? Successfully launched Direct-to-Consumer snack & beverage delivery resulting in a 7% increase in sales
? Redesigned loyalty program in growing enrollments from 2000 to 10000 active members (sales from loyalty program from 1% to 3% of overall revenue)
? Executed customer-specific marketing programs, inclusive of media integrations, in-store activations, sampling programs, etc. in partnership with Sales Strategy and Shopper Marketing teams
? Built and established relationships with designers, agencies, and packaging printers. Served as liaison between these external vendors and the PepsiCo marketing teams, cross-functional teams, leadership team, and other stakeholders
? Managed design agencies and production/fulfillment vendors to develop POS artwork and merchandising solutions for key customers
? In partnership with e-commerce team, drove Lay’s and Pepsi e-commerce strategy and developed e-commerce specific marketing support
? Managed creative packaging development from concept to shelf for multiple Pepsico brands, including Aquafina, Lay’s and Pepsi
VERSARE CREATIVE COLLECTIVE | Bishkek, Kyrgyzstan 2016 – 2017
Media Marketing Manager
? Led all public relations efforts resulting in 10 articles placed in top media outlets and 5 TV interviews
? Performed market segment strategic planning by analyzing market data through various forms of research including data mining, conducting target clientele interviews and negotiation
? Closely communicated and signed 15+ contracts with multiple clients, serving as a primary point of contact
? Successfully completed and promoted broadcasting of 5 media projects by monitoring production timeline and budgeting
? Maintained company’s presence on social media
? Improved productivity by scheduling, optimizing to-do lists, managing teams of different ages and backgrounds
? Developed and maintained a database of 500+ actors, 30+ producers, 100+ production assistants for casting prospects
ESTO CONSULTING | Prague, Czech Republic Sep 2015 – May 2016
Social Media Specialist
? Doubled website traffic from 15,000 average visitors to 45,000 by enhancing SEO and writing content for a corporate blog
? Cooperated with the marketing team to help strategize and execute promotional materials for over 5 business events and 2 product launches
? Increased email marketing open rates up to 40% from the previous results through Mailchimp A/B testing
? Researched and analyzed overall performance of the site and consumer behavior using Google Analytics resulting in valuable consumer insights that boosted the company's performance by +15%
Education
Master of Science in International Business Aug 2020
Hult International Business School | San Francisco, California
Social Media Ambassador
Bachelor of Arts in Journalism Jun 2017
Kyrgyz National University named after Jusup Balasagyn | Bishkek, Kyrgyzstan