Alexandra Franchella
ALEXANDRA M. FRANCHELLA
1560 Boulder Street Apt #406, Denver, 80211 | ------------ | +1 ------------ | ------------/in/alex-franchella/
CORE COMPETENCIES
? Social Media Savvy
? Creative Thinking
? Excellent Written and Verbal Skills
? Customer Service
? Teamwork and Adaptability
? Marketing Strategy
? Brand Development
? Organizational Skills
PROFESSIONAL EXPERIENCE
STAMFORD FORD LINCOLN, LLC
SPECIAL PROJECTS MANAGER | STAMFORD, CT | OCTOBER 2015 – PRESENT
? Successfully spearhead, create, and maintain campaigns for social media platforms, including Facebook, Instagram, Google+, and YouTube. Manage the day-to-day running of social media accounts.
? Develop, implement, and monitor monthly Tier 3 Ford and Lincoln marketing campaigns to maximize specified ROI.
? Responsible for monitoring the online presence and reputation of the company’s brand, which includes responding to online reviews, engaging with users, and strengthening customer relationships.
? Create, proof-read, edit, and finalize various content, such as business memos and email blasts.
? Research and create content for the company’s website, including but not limited to our dealership pages and vehicle comparison pages.
? Provide administrative, operational, sales, and marketing support to Dealer President, Sales team, and Service team of the top-rated dealership in Connecticut to meet company & team deadlines.
? Liaise with local organizations and schools to coordinate community events involving Ford Motor Company and Lincoln Motor Company. Ensure processes are in place to execute a smooth event day.
? Create online job advertisements that include job descriptions, requirements, and qualifications to recruit candidates. Screen, view, and determine if applicants qualify to be interviewed by department managers.
? Coordinate domestic travel, including ground, air, hotel, and dining; process expenses incurred.
CERTIFICATIONS
DIGITAL MARKETING ANALYTICS
MIT SLOAN SCHOOL OF MANAGEMENT, JUNE 2019
? Studied best approaches and practices in using marketing measurements and analysis across multiple channels – Search, Mobile, Display, and Social.
? Created a Holistic digital marketing measurement strategy for a Freemium business. Measured ROI and lift on a channel-by-channel basis.
INTRODUCTION TO ADOBE INDESIGN
AMERICAN GRAPHICS INSTITUTE, JANUARY 2020
? Entry-level course; learned to create master pages, work with text and type, create styles, and use graphics.
INTRODUCTION TO ADOBE ILLUSTRATOR
AMERICAN GRAPHICS INSTITUTE, JANUARY 2020
? Entry-level course; introduced to creating high-quality illustrations, logos, and other custom artworks.
EDUCATION
MIAMI UNIVERSITY, OXFORD, OH
BACHELOR OF ARTS & SCIENCE
? English Professional Writing Major
? Marketing Minor
ALEXANDRA M. FRANCHELLA
1560 Boulder Street Apt #406, Denver, 80211 | ------------ | +1 ------------ | ------------/in/alex-franchella/
CORE COMPETENCIES
? Social Media Savvy
? Creative Thinking
? Excellent Written and Verbal Skills
? Customer Service
? Teamwork and Adaptability
? Marketing Strategy
? Brand Development
? Organizational Skills
PROFESSIONAL EXPERIENCE
STAMFORD FORD LINCOLN, LLC
SPECIAL PROJECTS MANAGER | STAMFORD, CT | OCTOBER 2015 – PRESENT
? Successfully spearhead, create, and maintain campaigns for social media platforms, including Facebook, Instagram, Google+, and YouTube. Manage the day-to-day running of social media accounts.
? Develop, implement, and monitor monthly Tier 3 Ford and Lincoln marketing campaigns to maximize specified ROI.
? Responsible for monitoring the online presence and reputation of the company’s brand, which includes responding to online reviews, engaging with users, and strengthening customer relationships.
? Create, proof-read, edit, and finalize various content, such as business memos and email blasts.
? Research and create content for the company’s website, including but not limited to our dealership pages and vehicle comparison pages.
? Provide administrative, operational, sales, and marketing support to Dealer President, Sales team, and Service team of the top-rated dealership in Connecticut to meet company & team deadlines.
? Liaise with local organizations and schools to coordinate community events involving Ford Motor Company and Lincoln Motor Company. Ensure processes are in place to execute a smooth event day.
? Create online job advertisements that include job descriptions, requirements, and qualifications to recruit candidates. Screen, view, and determine if applicants qualify to be interviewed by department managers.
? Coordinate domestic travel, including ground, air, hotel, and dining; process expenses incurred.
CERTIFICATIONS
DIGITAL MARKETING ANALYTICS
MIT SLOAN SCHOOL OF MANAGEMENT, JUNE 2019
? Studied best approaches and practices in using marketing measurements and analysis across multiple channels – Search, Mobile, Display, and Social.
? Created a Holistic digital marketing measurement strategy for a Freemium business. Measured ROI and lift on a channel-by-channel basis.
INTRODUCTION TO ADOBE INDESIGN
AMERICAN GRAPHICS INSTITUTE, JANUARY 2020
? Entry-level course; learned to create master pages, work with text and type, create styles, and use graphics.
INTRODUCTION TO ADOBE ILLUSTRATOR
AMERICAN GRAPHICS INSTITUTE, JANUARY 2020
? Entry-level course; introduced to creating high-quality illustrations, logos, and other custom artworks.
EDUCATION
MIAMI UNIVERSITY, OXFORD, OH
BACHELOR OF ARTS & SCIENCE
? English Professional Writing Major
? Marketing Minor