Account Executive
Santiago Rojas Provenzali
WORK EXPERIENCE
INTER MIAMI CF, Miami, FL
Account Executive, Group Sal es, Jan 2020 -November 2020
� Collaborated on the season ticket sell out of the inaugural season collaborating.
� Assisted on the creation of the first ticket packages and experiences to drive revenue and fan engagement for the club.
� Generated key accounts to drive revenue and build partnerships with the soccer community , such as EA Sports and the YMCA.
MIAMI HE AT, Miami, FL
Ticket Sales Representa tive , May 2018 � Dec 2019
Sales Inter n, October 2017 - May 2018
� Created and analyzed season ticket revenue sales reports and BEOs for premium services and group sales.
� Generate over $100,000 in new business from group tickets and season ticket revenue in ten months ; exceeding season goal.
� Accountable for coordinating multiple event for more than hundreds of gues ts, including the Colombian Basketball Federation,
from outreaching to event logistics.
ASSOCIATION of LATINO PROFESSIONAL FOR AMERICA, Miami, FL
Director of Marketing, Fall 2017
� Planned a 4-month calendar of key social events including networking socials and development workshops.
� Led a committee team of 20 members to plan different social activities for the organization.
� Increased social media engagement by over 50% through use of effective marketing campaigns in a semester.
YOUNG & RUBICAM//BE BRAVO , Miami, FL
Account Management Intern , June 2017 -Au g 2017
� Assisted in the management of a portfolio with three key clients such as Coca Cola, MillerCoors and beIN Sports.
� Ran and managed the social media accounts and community management for Miller Coors� brand Zumbida.
� Led customer retention Internship Project for Mazda as Account Manager & Project Manager.
MIAMI FC , Miami, FL
Grassroot Marketing Team Lead , Apr 2017 � Apr 2018
� Responsible for the club�s lead capture efforts including collection, distribution and database maintenance.
� Supported marketing operations, corporate partnership marketing and soccer operations developing event logistics both
during games and team events.
� Executed grassroots marketing promotions through the Miami area to enhance the team brand.
EDUCATION
Florida International University , Miami FL
Bachelor of Business Administration International Business & Marketing (Aug 18)
The University of Hong Kong
Exchange Student, Fall 2016
Wheeling Jesuit University , Wheeling WV
Associate of Business Administration , Aug 2013 - May 1 5
SKILLS
Language: Native in Spanish.
Technical Skills : Proficient i n Microsoft Office and CRM; Intermediate in QuickBooks and Salesforce.
Knowledge in Keynote, Crimson Hexagon, Chimpmail, Scout7, Wyscout & SmartSell.
Course s: Fundamentals of Pro ject Planning and Management f rom the University of Virginia.
Sports Partnerships Online Course from the Universitat Autonoma de Barcelona & the Johan Cruyff Institute.
Certificates : Football Marketing & Management Online from the Sports Business Institute .
Sport Facilities Management from the Bar�a Innovation Hub � Universitas .
Planification and Organization of Sporting Events With CONMBEBOL.
COMMUNITY ACTIVITIES
NCAA div. II athlete for 2 years in the Mountain East conference for the soccer team of Wheeling Jesuit University.
Volunteer as an operation �s assistant at �El Clasico Miami� on July 2017.
Santiago Rojas Provenzali
WORK EXPERIENCE
INTER MIAMI CF, Miami, FL
Account Executive, Group Sal es, Jan 2020 -November 2020
� Collaborated on the season ticket sell out of the inaugural season collaborating.
� Assisted on the creation of the first ticket packages and experiences to drive revenue and fan engagement for the club.
� Generated key accounts to drive revenue and build partnerships with the soccer community , such as EA Sports and the YMCA.
MIAMI HE AT, Miami, FL
Ticket Sales Representa tive , May 2018 � Dec 2019
Sales Inter n, October 2017 - May 2018
� Created and analyzed season ticket revenue sales reports and BEOs for premium services and group sales.
� Generate over $100,000 in new business from group tickets and season ticket revenue in ten months ; exceeding season goal.
� Accountable for coordinating multiple event for more than hundreds of gues ts, including the Colombian Basketball Federation,
from outreaching to event logistics.
ASSOCIATION of LATINO PROFESSIONAL FOR AMERICA, Miami, FL
Director of Marketing, Fall 2017
� Planned a 4-month calendar of key social events including networking socials and development workshops.
� Led a committee team of 20 members to plan different social activities for the organization.
� Increased social media engagement by over 50% through use of effective marketing campaigns in a semester.
YOUNG & RUBICAM//BE BRAVO , Miami, FL
Account Management Intern , June 2017 -Au g 2017
� Assisted in the management of a portfolio with three key clients such as Coca Cola, MillerCoors and beIN Sports.
� Ran and managed the social media accounts and community management for Miller Coors� brand Zumbida.
� Led customer retention Internship Project for Mazda as Account Manager & Project Manager.
MIAMI FC , Miami, FL
Grassroot Marketing Team Lead , Apr 2017 � Apr 2018
� Responsible for the club�s lead capture efforts including collection, distribution and database maintenance.
� Supported marketing operations, corporate partnership marketing and soccer operations developing event logistics both
during games and team events.
� Executed grassroots marketing promotions through the Miami area to enhance the team brand.
EDUCATION
Florida International University , Miami FL
Bachelor of Business Administration International Business & Marketing (Aug 18)
The University of Hong Kong
Exchange Student, Fall 2016
Wheeling Jesuit University , Wheeling WV
Associate of Business Administration , Aug 2013 - May 1 5
SKILLS
Language: Native in Spanish.
Technical Skills : Proficient i n Microsoft Office and CRM; Intermediate in QuickBooks and Salesforce.
Knowledge in Keynote, Crimson Hexagon, Chimpmail, Scout7, Wyscout & SmartSell.
Course s: Fundamentals of Pro ject Planning and Management f rom the University of Virginia.
Sports Partnerships Online Course from the Universitat Autonoma de Barcelona & the Johan Cruyff Institute.
Certificates : Football Marketing & Management Online from the Sports Business Institute .
Sport Facilities Management from the Bar�a Innovation Hub � Universitas .
Planification and Organization of Sporting Events With CONMBEBOL.
COMMUNITY ACTIVITIES
NCAA div. II athlete for 2 years in the Mountain East conference for the soccer team of Wheeling Jesuit University.
Volunteer as an operation �s assistant at �El Clasico Miami� on July 2017.