Data analytics professional with statistical understanding, focusing on developing market strategy
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Data analytics professional with statistical understanding, focusing on developing market strategy

Soo hyun Lee � ------------ � ------------



CAREER PROFILE




Data analytics professional with statistical understanding, focusing on developing new marketing strategies

� Data analysis and visualization � Marketing management
� Strong problem solving mindset � Tri lingual (English, Korean, Chinese)



SKILLS & CERTIFICATES




� SAS Base Programming Certification
� R programming
� Data visualization - Tableau, Google Analytics
� Basic knowledge in SQL
� MS Excel, MS Power point (Advanced)
� Mandarin Chinese - HSK6 (highest level), Opic (Chinese speaking) - Intermediate High



EDUCATION




Yonsei University 2012 - 2018 - Bachelor in Applied Statistics and Philosophy, GPA 3.82
Tsinghua University 2013 - 2015 - Mandarin Chinese Certification (Advanced II)



PROFESSIONAL EXPERIENCE




Project Manager, O2O inc. April, 2019 - January, 2020
� Led data research for global voice market trends and created dashboard with Google Analytics
� Managed Google Assistant voice application project
� Raised government funds worth 100K USD
� Delivered effective cross-team communication for various marketing events

Product & Pricing Marketing Intern, Porsche August, 2016 - December, 2016
� Developed customer centric pricing strategies based on sales data
� Created and maintained market database for pricing negotiation support
� Published internal market insight report on monthly basis

Research Analyst Intern, Urjanet inc. January, 2016 - February 2016
� Responsible for research and development of potential new product offerings
� Led research into the adoption of a new software, which was later integrated with workflows company-wide
� Provided carbon data calculation and created dashboard report with Tableau
� Supported basic maintenance of SQL database

Leadership, Yonsei University Statistics Club ESC March, 2017 - March, 2018
� Conducted data analytics projects with R programming