A versatile creative professional with a diverse background in creative leadership, copywriting, storytelling, brand development, and account strategy for clients in technology, foodservice, energy, and healthcare.
Creative Director/Lead Copywriter – Adcetera (April 2011 to Present)
Responsibilities include team leadership and mentoring, creative concepting, copywriting, and brand development for new and existing clients across a range of industries—from established and emerging technology brands to major healthcare providers and marquis energy companies. Experience includes creative strategy/branding; product/company naming; website content; blog contributions; magazine content development and editorial oversight; scriptwriting for animation, motion graphics, and video; print advertising; and tagline development.
Account experience includes: HP, Kensington, Sysco Foods, BHP Billiton
Senior Copywriter – Langrand & Company (July 2010 to April 2011)
Responsible for generating innovative concepts and translating them into finished copy for print, direct mail, interactive, collateral, and broadcast media. Maintained editorial control for a regular community outreach newsletter dedicated to supporting local businesses affected by public light rail expansion.
Account experience includes: Houston Metro/MetroRail
Copywriter/Consultant – Freelance/Contract (May 2000 to July 2010)
Specialized in creative development, copywriting, strategic consulting, marketing resource consolidation, branding, and project management for creative agencies and direct-to-client relationships.
Account experience includes: NRG, Hondo Green, Cirro Energy, Memorial Hermann Hospital
VP/Account Supervisor – TFA/Leo Burnett Technology Group (February 1999 to May 2000)
Created and implemented a global brand initiative for Motorola’s Semiconductor Product Sector. Tasked with integrating brand communications through the business-to-business marketplace, specifically targeting electrical engineers and engineering management. Also responsible for brand initiatives on smaller clients, as well as the management of account service teams.
Account experience includes: Motorola, Freightwise, KnowledgeNet
Account Supervisor – The Olson Group (May 1998 to February 1999)
Responsible for supervising the account service department as well as creation and supervision of traffic department. Responsibilities also included acquisition of new business, organization of new business presentations/materials, and maintenance of current account base.
Account Executive – McCann-Erickson (November 1996 to May 1998)
Worked directly with the Texas Instruments Semiconductor Marketing Communications Department to develop worldwide communications strategies and advertising. Coordinated implementation of strategies/advertising in North America, Europe, Asia, and Japan.
Account Executive – T3 Advertising (January 1995 to September 1995)
Responsible for maintaining client contact, translating client needs to creative department, managing multiple projects, creating project estimates, and the presentation of creative materials.
Account experience includes: Austin American Statesman, Dell Computer, Hill Country Wine Cellars, Metrowerks, Shiner Bock
Account Executive/Business Development – GSD&M Advertising (January 1994 to January 1995) Responsible for prospective client contact/new business prospect review, competitive/creative analysis, preparation of business pitches, coordination/writing of proposal response books, and all facets of new business pitch coordination.
Accounts obtained: Advanced Micro Devices, Dollar Rent-A-Car, Doubletree Hotels Corporation, Houston Rockets, Krispy Kreme Doughnuts, Lennox Industries, Luxor Hotel/Casino.
Total billings gained: $58 million
Traffic Manager – GSD&M Advertising (January 1993 to January 1994) Responsible for tracking, maintenance, and record keeping of internal jobs. Worked closely with creative directors, art directors, copywriters, production artists, and account executives.
Account experience includes: Coors Light Texas, Coors Literacy Programs (Spanish/English), Pearle Vision, RC Cola, Sea World of Texas
BA, Speech/Communications, Marketing Minor – Texas A&M University (1988 to 1992)
Available upon request.