Ida Hsiang
English Literature
Location: Santa Monica, CA, United States
School: Western Washington University
Major: English Literature

Ida Hsiang

A creative, versatile individual looking to develop long-term in a company where my strong marketing skills and ability to organically grow sales relationships can be used to maintain and build the brand.

EXPERIENCE:

FEATURES EDITOR: FASHION & CELEBRITY
COOL HUNT Inc., Los Angeles, CA | May 2016 – current

Communicate with large international and national magazines including: Elle, Harper’s Bazaar, L’Officiel, Numero, Vogue, V Man, MRRM, Marie Claire, Vanity Fair, Ray-Li and more
• Organize shoot production incl. communication with celebrity publicists, booking celebrity photographer, make-up artists and etc.; Manage shoot components incl. sound, video, styling, catering etc.; Schedule multiple bookings and projects and communicating with team members and other key players.
• Assist in styling, sound and other production needs
• Interview w/ celebrities and other featured people
• Writing, research and editing for articles on: Celeb interviews, hotel and travel reviews and specific pitches from magazines
• Build and maintain social media accounts and inner marketing

ACCOUNT EXECUTIVE: SALES & MARKETING
SHU-SHU COLLECTIONS, Los Angeles, CA | May 2015 – May 2016

• Sales w/ specialty store & boutique accounts: LuLu (updated Missy); YuLi (contemporary)
• Product Development and major accounts with private labeling accounts: Shu-Shu; Keri n Kelsey
• Work with buyers and buying teams from boutiques as well as major accounts
• Nordstrom, Amazon, Soft Surroundings, Kohl’s, Dillard’s, Ross, MGM (Westlake, WA)
• Set up and conduct appointments with buyers and large vendors and private labeling
• Plan and execute campaigns and visuals that build and maintain a clear and consistent brand image direction
• Conduct casting calls and photoshoots for lookbooks, website, banners and other visual merchandising
• Design print and visual tools for marketing as well as photo retouch for lookbooks and website with Adobe Photoshop and Illustrator
• Maintain company website with product uploads and descriptions
• Reading back-end analytics
• Build social media and communicate with press, magazines, bloggers, celebrities and other marketing venues for opportunities of exposure for Shu Shu Collections
• Organizing, planning, and setting up for travel for tradeshows as well as working at tradeshows incl. Las Vegas, Los Angeles, New York, Chicago, Miami and Atlanta

DELIVERED RESULTS:
• Built relationships with specialty and boutique store buyers;
• Opened up over 200 new specialty and boutique accounts;
• Opened up Amazon as pre-purchase major account and in talks of product development with Amazon
• Press and product placement with large magazines (Rogue Mag, SOMA Mag) and big name bloggers (Late Afternoon, LEaF.tv, Because I’m Addicted).


BRAND MARKETING & U.S. SALES CONSULTANT
DAJ MARKETING, Los Angeles, CA | September 2015 - Current

• Create linesheets and pricing/ sizing conversions for multiple brands:
• Kinga Lingerie, Gabriella Hoisery, Steps on Green shoes, Imelda’s Secret shoes, etc.

• Organically grew relationships with independent reps as well as maintained existing relationships with buyers and stores


MARKETING DIRECTOR
MAISON PANDA, Los Angeles, CA | January 2014 – December 2015

• In charge of brand direction and imaging
• Choosing styles that fit the target market
• Casting and directing photoshoots for website, lookbook and other visual marketing
• Oversee buying process of styles and products with visits to showrooms and tradeshows
• Communicated with and maintained relationship with vendors;
• Create and maintain buying budget and product mark-ups; Fluent in both aspects (buying and selling) of the fashion retail industry.
• Heavy marketing and social media marketing; Photoshop to create visuals for website, brochures, blog, email newsletter, promotions, ads and ad campaigns


CREATIVE DIRECTOR/MARKETING MANAGER
MÜR INC./ MIILLA, Los Angeles, CA | December 2011 – February 2013

• Lead and directed creative direction for photoshoots and lookbooks
• Oversaw the website design and branding
• Editorial and content writer for website
• Extensive Photoshop to create campaigns to advertise
• Marketing correspondent for PR
• Blog/Social networking updates and maintenance
• Worked in corporate showrooms and tradeshows
• Communicated with boutique accounts and major buyers:
• Marshalls, Nordstrom Rack, Gilt Group, Zulily, MyHabit

FASHION EDITING & FREELANCECONSULTING:

Style Editor | SOMA Magazine – San Francisco, CA | 2014-2015
Project collaborations | Nylon Magazine – Los Angeles, CA | 2013-2014
Associate Editor | ------------ – Los Angeles, CA | 2011-2013
Fashion Writer and Research | Fashion Nomad – Los Angeles, CA | 2010-2011
• Cities Responsible: Shanghai, San Francisco, Milan – Shanghai section is in top 10 Shopping Apps in China
EDUCATION:

BACHELOR OF ARTS DEGREE: FASHION DESIGN
Fashion Institute of Design and Merchandising – San Francisco, CA

BACHELOR OF ARTS DEGREE: ENGLISH LITERATURE
Western Washington University – Bellingham, WA

OTHERS:


• Fluent in English and Chinese (Mandarin)
• Hong Kong Citizen


References Available Upon Request

fashion, editing, writing, digital media, graphic design, design, editorial, editor, photoshop