Zhicheng Liang's resume
EXECUTIVE SUMMARY
A dependable enthusiastic marketer looking for an intern opportunity in digital marketing where my developed marketing analytics and digital marketing strategy skills will advance the mission of the brand and ensure operational excellence.
EDUCATION
New York University, New York, NY MS. Integrated Marketing
Sep.2019- Present
University of Washington, Seattle, WA
BA. Economics
Sep.2014- Mar.2018
WORK EXPERIENCES
Kworld Media, New York, NY
Social Media Marketing Intern
March. 2019- Present
� Develop social media strategy for Kworld Media�s sub-brand: KbeautyCon to meet business goals and communication objectives
� Analyze and conduct marketing reports and insights using social listening tools and keyword search to help inform strategies and recommendation for future content optimization
� Plan and execute organic social media strategies including business page and blog creation, educational posts, promotional posts, and social media campaign
� Partner with team on social media cross-channel content ideation and social media opportunity E.g. using social responsibility to leverage brand equity by establishing women empowerment campaign
� Manage social media channel and closely partner with content creators
Cocina Sabrosa Trade Expo,New York, NY
Marketing Intern
Dec. 2019- Feb. 2020
� Led a team of two interns to conducted marketing research and understand the Latino restaurant industry, including evaluating market/industry size, psychographic and demographic make-up by the target types
� Streamlined the data collection process and developed a client database of more than 20,000 restaurants by utilizing Microsoft Excel
� Developed an integrated marketing plan to communicate and market to the attendee universe
� Created a final presentation for public showing
Gtland Group, Gtland Real Estate Co., Ltd. ,Guangzhou, China
Magic Life Project Assistant July.2018- July.2019
� Worked closely with the development team for the new 2019 Business Model for Gtland � A experiential- oriented shopping model that integrated online and offline
� Conducted negotiations for business procurement terms, prepared contract documentation, executed purchase orders, maintained and managed suppliers
� Partner with the marketing department to improve customer acquisition and interaction through events, online marketing, and product promotion
� Collected and managed product data using ERP system (AH-ERP)
EXTRACURRICULAR ACTIVITIES
China Entrepreneurship Networking Club, Seattle, WA
Public Relation
May.2016- Sep.2016
� Communicated and built relationships with professionals and sponsors in business-related events
� Facilitated business events to proceed through division and cooperation
� Built club�s awareness through managing various social media platforms, and holding club events
COMPETENCIES
Integrated Marketing: marketing campaign, marketing strategy, Google Trends, Buzzsumo, Sprout Social
Project management: Time management and process control. Flexible, adaptable, and organized.
Computer skills: ERP system, Microsoft Office Suite (Word, Excel, PowerPoint), Photoshop (entry-level)
Other: Customer service orientated. Strong problem-solving and multi-tasking skills and business decision-making abilities
EXECUTIVE SUMMARY
A dependable enthusiastic marketer looking for an intern opportunity in digital marketing where my developed marketing analytics and digital marketing strategy skills will advance the mission of the brand and ensure operational excellence.
EDUCATION
New York University, New York, NY MS. Integrated Marketing
Sep.2019- Present
University of Washington, Seattle, WA
BA. Economics
Sep.2014- Mar.2018
WORK EXPERIENCES
Kworld Media, New York, NY
Social Media Marketing Intern
March. 2019- Present
� Develop social media strategy for Kworld Media�s sub-brand: KbeautyCon to meet business goals and communication objectives
� Analyze and conduct marketing reports and insights using social listening tools and keyword search to help inform strategies and recommendation for future content optimization
� Plan and execute organic social media strategies including business page and blog creation, educational posts, promotional posts, and social media campaign
� Partner with team on social media cross-channel content ideation and social media opportunity E.g. using social responsibility to leverage brand equity by establishing women empowerment campaign
� Manage social media channel and closely partner with content creators
Cocina Sabrosa Trade Expo,New York, NY
Marketing Intern
Dec. 2019- Feb. 2020
� Led a team of two interns to conducted marketing research and understand the Latino restaurant industry, including evaluating market/industry size, psychographic and demographic make-up by the target types
� Streamlined the data collection process and developed a client database of more than 20,000 restaurants by utilizing Microsoft Excel
� Developed an integrated marketing plan to communicate and market to the attendee universe
� Created a final presentation for public showing
Gtland Group, Gtland Real Estate Co., Ltd. ,Guangzhou, China
Magic Life Project Assistant July.2018- July.2019
� Worked closely with the development team for the new 2019 Business Model for Gtland � A experiential- oriented shopping model that integrated online and offline
� Conducted negotiations for business procurement terms, prepared contract documentation, executed purchase orders, maintained and managed suppliers
� Partner with the marketing department to improve customer acquisition and interaction through events, online marketing, and product promotion
� Collected and managed product data using ERP system (AH-ERP)
EXTRACURRICULAR ACTIVITIES
China Entrepreneurship Networking Club, Seattle, WA
Public Relation
May.2016- Sep.2016
� Communicated and built relationships with professionals and sponsors in business-related events
� Facilitated business events to proceed through division and cooperation
� Built club�s awareness through managing various social media platforms, and holding club events
COMPETENCIES
Integrated Marketing: marketing campaign, marketing strategy, Google Trends, Buzzsumo, Sprout Social
Project management: Time management and process control. Flexible, adaptable, and organized.
Computer skills: ERP system, Microsoft Office Suite (Word, Excel, PowerPoint), Photoshop (entry-level)
Other: Customer service orientated. Strong problem-solving and multi-tasking skills and business decision-making abilities