Yoga Instructor/ Arabic and French Teacher
Private Teacher - Arabic and French languages
self employed - Fairfax, VA September 2017 to April 2018
� giving private lessons inArabic and French for intermediate levels
� analyzing English articles from several periodicals along with providing comprehensive short essays. � testing and grading materials.
Account Director
J Walter Thompson - Dubai December 2013 to September 2015
� Managed Damas Jewelry business by assisting in launching new products in the GCC market.
� Worked closely with the marketing team by identifying key brands, local and international and
developing communication plans for each.
� Helped in shifting the brand�s identity from a local jewelry seller to an international luxury brand.
� Was a key negotiator in exploring international brand ambassadors (Middle East, India , Europe and
USA)
� Supervised all online activities and assisted in managing quality control for the website.
� Worked on CBI campaigns for SMEs
� Responsible for initiating CSR campaigns for Shell in Iraq and supervise all work with regional offices.
� Developed marketing campaigns for AIG for offline and online deliverables.
Account Director
Wunderman Y&R -
January 2006 to November 2013
� Managed the day-to-day communication requirements for my portfolio of clients, with a strategic approach to communication planning, branding and brand planning as well as project, client and event management. In addition I am an integral member of the business development team and work at the core of many new business tasks.
� Managed all Telecom businesses with a solid team of professionals. Operated closely with the Wunderman regional operations in developing and implementing integrated brand and corporate strategies for all markets.
� Plannedandpreparedadvertisingandpromotionalmaterialstoincreasesalesofproductsorservices.
� Helped grow Iraqna Telecom market share by 15% for 2 consecutive years; Zain Nigeria 5% for the
first 6 months and Asiacell by 10% for 3 years.
� Overseen creative, brand identity, visual language, Tone of Voice & advertising at a product and
master brand level, and ensured it is on strategy.
� Conducted competitive and market analysis for my portfolio of clients.
Dubai
� Worked & assisted in the production of 24 different TV commercials for Iraqna Telecom, 26 TVCs for Asiacell Telecom and 10 TVCs for Zain Nigeria..
� Involved in media training programs for colleagues (8-12) to improve the agency�s delivery of integrated services.
� Management & implementation for the Re-launch of Asiacell across Iraq. Scope of work: Full-fledged 360 through-the-line campaign.
� Creative involvement, management, production & implementation of the day-to-day activities of Iraqna in order to help it regain its leadership & market shares in IRAQ. Scope of work: Full Management & supervision of all through-the-line activities.
� Creative involvement & development of a full fledged 360 activation campaigns for Nokia Siemens Network in UAE & KSA.
� Growing Sales revenues by 10% for the first 6 months.
� Creative and strategic involvement on many Unilever projects & assignments. Helped promoting
Dove go fresh new line campaigns, in-store promotions, online activities & sampling activations.
� Worked on a new sub-brand for Lipton tea & helped develop brand awareness for the launch
campaign.
� Helped develop overall rebranding campaigns and tactical promotions for ChoCoa across different
markets.
� Worked on the launch communication strategy for both Bloomingdales and Harvey Nichols.
� Liaised with Harvey Nichols London to ensure the effectiveness of the international corporate
guidelines
� Coordinated all yearly campaigns with luxury retailers for a maximum advertising reach.
Education
Bachelor's in communications - marketing and advertising
notre dame university - lebanon - beirut
October 1997 to June 2000
Private Teacher - Arabic and French languages
self employed - Fairfax, VA September 2017 to April 2018
� giving private lessons inArabic and French for intermediate levels
� analyzing English articles from several periodicals along with providing comprehensive short essays. � testing and grading materials.
Account Director
J Walter Thompson - Dubai December 2013 to September 2015
� Managed Damas Jewelry business by assisting in launching new products in the GCC market.
� Worked closely with the marketing team by identifying key brands, local and international and
developing communication plans for each.
� Helped in shifting the brand�s identity from a local jewelry seller to an international luxury brand.
� Was a key negotiator in exploring international brand ambassadors (Middle East, India , Europe and
USA)
� Supervised all online activities and assisted in managing quality control for the website.
� Worked on CBI campaigns for SMEs
� Responsible for initiating CSR campaigns for Shell in Iraq and supervise all work with regional offices.
� Developed marketing campaigns for AIG for offline and online deliverables.
Account Director
Wunderman Y&R -
January 2006 to November 2013
� Managed the day-to-day communication requirements for my portfolio of clients, with a strategic approach to communication planning, branding and brand planning as well as project, client and event management. In addition I am an integral member of the business development team and work at the core of many new business tasks.
� Managed all Telecom businesses with a solid team of professionals. Operated closely with the Wunderman regional operations in developing and implementing integrated brand and corporate strategies for all markets.
� Plannedandpreparedadvertisingandpromotionalmaterialstoincreasesalesofproductsorservices.
� Helped grow Iraqna Telecom market share by 15% for 2 consecutive years; Zain Nigeria 5% for the
first 6 months and Asiacell by 10% for 3 years.
� Overseen creative, brand identity, visual language, Tone of Voice & advertising at a product and
master brand level, and ensured it is on strategy.
� Conducted competitive and market analysis for my portfolio of clients.
Dubai
� Worked & assisted in the production of 24 different TV commercials for Iraqna Telecom, 26 TVCs for Asiacell Telecom and 10 TVCs for Zain Nigeria..
� Involved in media training programs for colleagues (8-12) to improve the agency�s delivery of integrated services.
� Management & implementation for the Re-launch of Asiacell across Iraq. Scope of work: Full-fledged 360 through-the-line campaign.
� Creative involvement, management, production & implementation of the day-to-day activities of Iraqna in order to help it regain its leadership & market shares in IRAQ. Scope of work: Full Management & supervision of all through-the-line activities.
� Creative involvement & development of a full fledged 360 activation campaigns for Nokia Siemens Network in UAE & KSA.
� Growing Sales revenues by 10% for the first 6 months.
� Creative and strategic involvement on many Unilever projects & assignments. Helped promoting
Dove go fresh new line campaigns, in-store promotions, online activities & sampling activations.
� Worked on a new sub-brand for Lipton tea & helped develop brand awareness for the launch
campaign.
� Helped develop overall rebranding campaigns and tactical promotions for ChoCoa across different
markets.
� Worked on the launch communication strategy for both Bloomingdales and Harvey Nichols.
� Liaised with Harvey Nichols London to ensure the effectiveness of the international corporate
guidelines
� Coordinated all yearly campaigns with luxury retailers for a maximum advertising reach.
Education
Bachelor's in communications - marketing and advertising
notre dame university - lebanon - beirut
October 1997 to June 2000