Yi Yang (Joy)'s resume
Yi (Joy) Yang
EDUCATION
New York University New York, NY M.S. in Integrated Marketing; Major: Brand Management Aug 2016-May 2018
Drexel University Philadelphia, PA
B.S. in Corporate Communications; Major: Public Relations Sep 2012�Jun. 2016
PROFESSIONAL EXPERIENCE
YiYi English New York, NY
Marketing Assistant Mar. 2018-Pres.
� Managed social media content, using scheduling tools to create all social media calendars (on Facebook, Twitter, and Instagram), setting up paid advertisements on Facebook to boost brand awareness, and analyzing all social media data to provide useful feedback to the human resource (HR) team.
� Targeted teaching professionals and used MailChimp to send identical information to recipients, including a weekly update and teaching tips, as well as general updates about the company and opportunities for professional development.
� Collaborated with the HR team to evaluate potential teachers� performance using video screenings and demonstration lessons.
Vince Camuto New York, NY
Sales/Marketing Intern Jun. 2017�Aug. 2017
� Assisted proactively with travel to regional markets (such as Macy�s, Nordstrom) and prepared for sales meetings with Macy�s.
� Supported the director to make sales decisions by providing updated weekly reports on the click-through rate and online pricing reports.
� Communicated with department stores and overseas fabric factories to support the merchandising team.
� Organized and cleaned the Vince Camuto showroom and created three fabric booklets for the Spring/Summer 2018 Collection.
Shoo-In New York, NY
Digital Marketing Intern Feb. 2017�May. 2017
� Managed three Shoo-In related websites and conducted search engine optimization, using mega tags for both Google and Baidu, editing headlines using HTML and reformatting pages to ensure the majority of pages related to Shoo-In were at the top of both search engines.
� Created content for YiYi English�s websites, including editing teachers� profiles and education materials for PowerPoint slides.
� Partnered with freelancers on more than four blog posts for the business website, leading the research and providing detailed outlines about materials, such as the e-commerce market in China and how to market products using WeChat.
RELEVANT ACADEMIC EXPERIENCE
Lyft Extension Proposal New York, NY
� Led team to create a proposal to add a Lyft Food feature to the existing platform by using SWOT analysis and market research.
� Brainstormed and designed PR events, including pop-up restaurants, and presented marketing proposals to the class.
TOM FORD Marketing Plan New York, NY
� Developed, with four other team members, a plan for a new salon service to increase the company�s market share.
� Conducted market research by designing and implementing a questionnaire on SurveyMonkey, which received over 40 respondents, and used the results to create the #FABULOUS PR campaign, aimed at increasing the foot traffic of the new salon service.
Senior Project: �Fresh Off the Plane� Blog Philadelphia, PA
� Created a blog on WordPress with 15 posts about the status of high schools in the New England area, focusing on the difference between boarding and day schools, how to prepare for attending an American high school, and information about clubs, activities, and classes.
� Arranged three field trips to multiple high schools in the New England area to collect information about current American high school trends and problems, and conducted over five one-to-one interviews and one focus group with both students and faculty members to understand the struggles faced by international students and the organization�s perspective on this issue.
EXTRACURRICULAR EXPERIENCE
Sigma Psi Zeta Sorority (SYZ) Philadelphia, PA
Internal Vice President Jun. 2013�Jun. 2016
� Managed and planned weekly meeting, recording 25 sisters� program hours, and assisted the president, communicating with different chairs, to oversee the internal affairs and ensure smooth operation of the organization.
� Hosted both the Take Back the Night and SYZS� Annual Banquet by inviting guest speakers, creating event itineraries, cooperating with sponsors and communicating both internally and externally.
Global China Connection Philadelphia, PA
Marketing Chair Sep. 2013�Jun. 2014
� Attended weekly meetings and communicated recent and forthcoming events to committee members.
� Designed marketing materials, including flyers and banners, for all social media (WeChat, Facebook) and fundraising events.
� Organized Chinese Speech Contest and the COOP experience sharing event, both of which were attended by more than 100 students.
SKILLS AND ACTIVITIES
Language: Mandarin (Native)
Skills: Microsoft Excel, PowerPoint, Word, Adobe Photoshop, Hootsuite and Google Analytics
Interests: International travel, brunch, skiing, soccer, high and street fashion
Yi (Joy) Yang
EDUCATION
New York University New York, NY M.S. in Integrated Marketing; Major: Brand Management Aug 2016-May 2018
Drexel University Philadelphia, PA
B.S. in Corporate Communications; Major: Public Relations Sep 2012�Jun. 2016
PROFESSIONAL EXPERIENCE
YiYi English New York, NY
Marketing Assistant Mar. 2018-Pres.
� Managed social media content, using scheduling tools to create all social media calendars (on Facebook, Twitter, and Instagram), setting up paid advertisements on Facebook to boost brand awareness, and analyzing all social media data to provide useful feedback to the human resource (HR) team.
� Targeted teaching professionals and used MailChimp to send identical information to recipients, including a weekly update and teaching tips, as well as general updates about the company and opportunities for professional development.
� Collaborated with the HR team to evaluate potential teachers� performance using video screenings and demonstration lessons.
Vince Camuto New York, NY
Sales/Marketing Intern Jun. 2017�Aug. 2017
� Assisted proactively with travel to regional markets (such as Macy�s, Nordstrom) and prepared for sales meetings with Macy�s.
� Supported the director to make sales decisions by providing updated weekly reports on the click-through rate and online pricing reports.
� Communicated with department stores and overseas fabric factories to support the merchandising team.
� Organized and cleaned the Vince Camuto showroom and created three fabric booklets for the Spring/Summer 2018 Collection.
Shoo-In New York, NY
Digital Marketing Intern Feb. 2017�May. 2017
� Managed three Shoo-In related websites and conducted search engine optimization, using mega tags for both Google and Baidu, editing headlines using HTML and reformatting pages to ensure the majority of pages related to Shoo-In were at the top of both search engines.
� Created content for YiYi English�s websites, including editing teachers� profiles and education materials for PowerPoint slides.
� Partnered with freelancers on more than four blog posts for the business website, leading the research and providing detailed outlines about materials, such as the e-commerce market in China and how to market products using WeChat.
RELEVANT ACADEMIC EXPERIENCE
Lyft Extension Proposal New York, NY
� Led team to create a proposal to add a Lyft Food feature to the existing platform by using SWOT analysis and market research.
� Brainstormed and designed PR events, including pop-up restaurants, and presented marketing proposals to the class.
TOM FORD Marketing Plan New York, NY
� Developed, with four other team members, a plan for a new salon service to increase the company�s market share.
� Conducted market research by designing and implementing a questionnaire on SurveyMonkey, which received over 40 respondents, and used the results to create the #FABULOUS PR campaign, aimed at increasing the foot traffic of the new salon service.
Senior Project: �Fresh Off the Plane� Blog Philadelphia, PA
� Created a blog on WordPress with 15 posts about the status of high schools in the New England area, focusing on the difference between boarding and day schools, how to prepare for attending an American high school, and information about clubs, activities, and classes.
� Arranged three field trips to multiple high schools in the New England area to collect information about current American high school trends and problems, and conducted over five one-to-one interviews and one focus group with both students and faculty members to understand the struggles faced by international students and the organization�s perspective on this issue.
EXTRACURRICULAR EXPERIENCE
Sigma Psi Zeta Sorority (SYZ) Philadelphia, PA
Internal Vice President Jun. 2013�Jun. 2016
� Managed and planned weekly meeting, recording 25 sisters� program hours, and assisted the president, communicating with different chairs, to oversee the internal affairs and ensure smooth operation of the organization.
� Hosted both the Take Back the Night and SYZS� Annual Banquet by inviting guest speakers, creating event itineraries, cooperating with sponsors and communicating both internally and externally.
Global China Connection Philadelphia, PA
Marketing Chair Sep. 2013�Jun. 2014
� Attended weekly meetings and communicated recent and forthcoming events to committee members.
� Designed marketing materials, including flyers and banners, for all social media (WeChat, Facebook) and fundraising events.
� Organized Chinese Speech Contest and the COOP experience sharing event, both of which were attended by more than 100 students.
SKILLS AND ACTIVITIES
Language: Mandarin (Native)
Skills: Microsoft Excel, PowerPoint, Word, Adobe Photoshop, Hootsuite and Google Analytics
Interests: International travel, brunch, skiing, soccer, high and street fashion