Xinmei Wang - resume
International Relations
Location: Jersey City, NJ, USA
School: New York University
Major: International Relations

Xinmei Wang - resume

------------ | ------------ | New York, NY

New York University, New York, NY 05/2017
Master of Art in International Relations: GPA 3.50
Columbia University, New York, NY 12/2013
Bachelor of Business Administration: GPA 3.79
Jinan University, Guangzhou, China
Bachelor of Business Administration: GPA 3.80 06/2015

¬ UnionPay International, New York, NY 11/2017 – present
Marketing & Public Relations Manager
• Performed extensive market research on Fin-Tech industry, cross-border transaction and mobile payment, applied SEO&SEM to increase company visibility and identify target audience
• Developed marketing & digital marketing strategies in line with company goals; Planned and coordinated marketing campaigns with sales activities
• Communicated and leverage relationship with media and other partner agencies for PR campaigns, determined the company’s brand perceptions and reputation
• Directed content team to produce social media updates and execute paid social campaigns

¬ Sechs Element, New York, NY 05/2017 – 11/2017
Media Relations & Event Specialist
• Organized and coordinated fashion events including New York Fashion Week, analyzed event performance
• Led verbal & written correspondence with media, vendors, and cooperative agencies, prepared speaking notes for speakers
• Developed company’s project plan in line with social focus
• Created content and managed multiple social media platforms for branding and corporate identity

¬ China Labor Watch, New York, NY 11/2016 – 04/2017
Program Coordinator
• Assisted with increasing enterprise social responsibility by conducting factory investigations composed reports on multinational corporations including Apple, Nike and others
• Developed press release and cooperated with media including Associated Press, New York Times and others
• Organized campaigns in cooperation with other NGOs to improve awareness of labor rights
• Facilitated communication with government sectors and company representatives by leading verbal and written correspondence

¬ IBM, Xi’an, China 05/2016 – 09/2016
Public Relations & Communication Specialist
• Liaised with local media agencies to publicize product information online and offline
• Drafted and designed materials on company profile to elevate brand awareness, created social media content to promote products and increase sales
• Created social media content and managed social media platforms, achieved follower growth by over 200% by analyzing social sentiment and social interaction, including Facebook, Weibo, and WeChat

• Volunteered in Honduras, coordinated fundraising and building of bilingual schools 01/2016

• New York University Internship Grant for Non-profit Organizations 06/2017
• Jinan University Academic Scholarships 2013-2015
• Led university debate team to win national debate competition as team leader 2011-2015

• Adobe Creative Cloud (Photoshop, Illustrator), WordPress, Social Media, SEO/SEM, Microsoft Suite
• Bilingual: Mandarin
• Hobbies: Hip hop, cooking, flute & jazz drum kit performing

social media, marketing, public relations, press release