Xinmei Wang - resume
XINMEI WANG
------------ | ------------ | New York, NY
EDUCATION
New York University, New York, NY 05/2017
Master of Art in International Relations: GPA 3.50
Columbia University, New York, NY 12/2013
Bachelor of Business Administration: GPA 3.79
Jinan University, Guangzhou, China
Bachelor of Business Administration: GPA 3.80 06/2015
PROFESSIONAL EXPERIENCE
� UnionPay International, New York, NY 11/2017 � present
Marketing & Public Relations Manager
� Performed extensive market research on Fin-Tech industry, cross-border transaction and mobile payment, applied SEO&SEM to increase company visibility and identify target audience
� Developed marketing & digital marketing strategies in line with company goals; Planned and coordinated marketing campaigns with sales activities
� Communicated and leverage relationship with media and other partner agencies for PR campaigns, determined the company�s brand perceptions and reputation
� Directed content team to produce social media updates and execute paid social campaigns
� Sechs Element, New York, NY 05/2017 � 11/2017
Media Relations & Event Specialist
� Organized and coordinated fashion events including New York Fashion Week, analyzed event performance
� Led verbal & written correspondence with media, vendors, and cooperative agencies, prepared speaking notes for speakers
� Developed company�s project plan in line with social focus
� Created content and managed multiple social media platforms for branding and corporate identity
� China Labor Watch, New York, NY 11/2016 � 04/2017
Program Coordinator
� Assisted with increasing enterprise social responsibility by conducting factory investigations composed reports on multinational corporations including Apple, Nike and others
� Developed press release and cooperated with media including Associated Press, New York Times and others
� Organized campaigns in cooperation with other NGOs to improve awareness of labor rights
� Facilitated communication with government sectors and company representatives by leading verbal and written correspondence
� IBM, Xi�an, China 05/2016 � 09/2016
Public Relations & Communication Specialist
� Liaised with local media agencies to publicize product information online and offline
� Drafted and designed materials on company profile to elevate brand awareness, created social media content to promote products and increase sales
� Created social media content and managed social media platforms, achieved follower growth by over 200% by analyzing social sentiment and social interaction, including Facebook, Weibo, and WeChat
VOLUNTEER ACTIVITIES
� Volunteered in Honduras, coordinated fundraising and building of bilingual schools 01/2016
HONOR & REWARDS
� New York University Internship Grant for Non-profit Organizations 06/2017
� Jinan University Academic Scholarships 2013-2015
� Led university debate team to win national debate competition as team leader 2011-2015
SKILLS
� Adobe Creative Cloud (Photoshop, Illustrator), WordPress, Social Media, SEO/SEM, Microsoft Suite
� Bilingual: Mandarin
� Hobbies: Hip hop, cooking, flute & jazz drum kit performing
XINMEI WANG
------------ | ------------ | New York, NY
EDUCATION
New York University, New York, NY 05/2017
Master of Art in International Relations: GPA 3.50
Columbia University, New York, NY 12/2013
Bachelor of Business Administration: GPA 3.79
Jinan University, Guangzhou, China
Bachelor of Business Administration: GPA 3.80 06/2015
PROFESSIONAL EXPERIENCE
� UnionPay International, New York, NY 11/2017 � present
Marketing & Public Relations Manager
� Performed extensive market research on Fin-Tech industry, cross-border transaction and mobile payment, applied SEO&SEM to increase company visibility and identify target audience
� Developed marketing & digital marketing strategies in line with company goals; Planned and coordinated marketing campaigns with sales activities
� Communicated and leverage relationship with media and other partner agencies for PR campaigns, determined the company�s brand perceptions and reputation
� Directed content team to produce social media updates and execute paid social campaigns
� Sechs Element, New York, NY 05/2017 � 11/2017
Media Relations & Event Specialist
� Organized and coordinated fashion events including New York Fashion Week, analyzed event performance
� Led verbal & written correspondence with media, vendors, and cooperative agencies, prepared speaking notes for speakers
� Developed company�s project plan in line with social focus
� Created content and managed multiple social media platforms for branding and corporate identity
� China Labor Watch, New York, NY 11/2016 � 04/2017
Program Coordinator
� Assisted with increasing enterprise social responsibility by conducting factory investigations composed reports on multinational corporations including Apple, Nike and others
� Developed press release and cooperated with media including Associated Press, New York Times and others
� Organized campaigns in cooperation with other NGOs to improve awareness of labor rights
� Facilitated communication with government sectors and company representatives by leading verbal and written correspondence
� IBM, Xi�an, China 05/2016 � 09/2016
Public Relations & Communication Specialist
� Liaised with local media agencies to publicize product information online and offline
� Drafted and designed materials on company profile to elevate brand awareness, created social media content to promote products and increase sales
� Created social media content and managed social media platforms, achieved follower growth by over 200% by analyzing social sentiment and social interaction, including Facebook, Weibo, and WeChat
VOLUNTEER ACTIVITIES
� Volunteered in Honduras, coordinated fundraising and building of bilingual schools 01/2016
HONOR & REWARDS
� New York University Internship Grant for Non-profit Organizations 06/2017
� Jinan University Academic Scholarships 2013-2015
� Led university debate team to win national debate competition as team leader 2011-2015
SKILLS
� Adobe Creative Cloud (Photoshop, Illustrator), WordPress, Social Media, SEO/SEM, Microsoft Suite
� Bilingual: Mandarin
� Hobbies: Hip hop, cooking, flute & jazz drum kit performing