Wills Greenwalt Resume
Proven talent for aligning business strategy and objectives with established brand development and operations management paradigms to achieve maximum marketing impacts with minimum resource expenditures. Growth-focused thought leader with expertise spanning public speaking, networking, client acquisition, business acumen, market analysis, event logistics, strategic planning, campaign design, and project management. Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills, as well as budget management, strong judgement, professional maturity.
Professional Experience
Dulce Vida Tequila - Milestone Brands, LLC, Northern California, Bay Area, May 2018 to JULY 2019
MARKET MANAGER
Direct and oversee all aspects of on and off premise activities and programs.
Ensure maximum market penetration as well as brand awareness and sell-through.
Educate and mentor brand ambassadors and distributor sales staff.
Achieve success through product sell-in, placement, expansion and maintenance of accounts throughout The Bay Area while educating consumers and account owners.
Significantly augmented customer base sales by 60% since being hired with consistent growth of volume and revenue across personal market.
Recognized as a top 5% performer in the nation for new accounts sold and total volume for Q1, 2019.
Accomplish successful event planning and coordination with all participants involved.
Orchestrate and execute various events such as local trade shows, charity functions, and other special tasting events.
Generate and submit regular reports on activities, sales volume, and expenses in accordance with company policies.
Diageo / Inspira Marketing, San Francisco, CA, August 2015 to October 2018
BUSINESS DEVELOPMENT & QUALITY SPECIALIST
Single-handedly managed the entire San Francisco Market while receiving regular promotions throughout employment.
Piloted sales of the Guinness portfolio to more than 100 core accounts, strengthening relationships acquired through consistent routine calls and consumer engagement events.
Earned top 10% performer status in the nation in 2016 for effectively launching Guinness Blonde with great success in the market.
Amplified Guinness brand awareness through consumer engagement by planning and executing citywide events.
Organized and conducted tasting and brand education classes with existing products and new innovations both internally and externally as well as during ticketed public events.
Executed regular consumer sampling and brand marketing presentations to strengthen personal relationships with consumers.
Demonstrated expertise in prioritizing and managing the quarterly budget for POS purchasing, T&E, as well as marketing events.
DBI Beverage Inc., San Francisco, CA, August 2012 to August 2015
ON-PREMISE SALES REP
Productively averaged over $165,000 in beverage sales every month throughout tenure of employment, consistently meeting or exceeding goals.
Managed over 140 accounts by fostering relationships for long-term growth while increasing the ability to introduce and influence new product selections.
Diligently followed marketing trends to ensure employment of the most fruitful strategies.
Personally launched over 20 new high-profile beer bands within account base.
Designed and implemented marketing and promotional campaigns across key accounts.
Collaborated with internal owners and external suppliers to coordinate arrangements, executions, and follow-ups with thorough recaps.
Propelled monthly sales initiatives to maximize sales within accounts, consistently increasing yearly sales.
Red Bull USA, Northern California, Bay Area, March 2008 to August 2012
EVENTS MANAGER
Charted successful course of development over all branded infrastructure in Northern California.
Administered four full-time warehouses and coordination of vehicles for all events.
Recruited, scheduled, and led a 10-15 member team to execute logistics for large events, including Moto GP, SF Oyster Fest, King of the Rock, Red Bull Soap Box, Flugtag, and daily local events.
Originated and deployed an inventory tracking system and communication platform to increase production and efficiency among multiple departments, creating massive local market growth.
Guided the relocation of the Western business warehouse, scouting the location and coordinating the entire move.
Utilized guerrilla marketing tactics to convey and promote the product in a unique, fun and engaging manor for consumer’s at large corporations, such as Google, and College Campuses, including UC Berkley and Stanford.
Zip-fizz Healthy Energy Mix, 2006 to 2008
SALES DEVELOPMENT REPRESENTATIVE
Generated and qualified prospective leads in order to build the sales department pipeline.
Booked sales meetings for prospective clients and exceeded goal in every quarter employed.
Advantage Termite, 2005 to 2006
NEW CLIENT ACQUISITIONS
Evaluated run-rate reports to analyze efficiency and optimization of digital campaigns.
Prospected and developed relationships with new online media partners.
LA Fitness, 2003 to 2005
OPERATIONS MANAGER
Directed sales, call center, warranty and repair, shipping, receiving, warehousing and billing activities.
Collaborated with sales force to achieve corporate goals.
Mission Viejo Motors, 2001 to 2003
OFFICE MANAGER
Ensured that clients and vendors were comfortable when entering the building by meeting their needs and expectations.
Scheduled meetings with vendors and directed them to the proper areas.
Proven talent for aligning business strategy and objectives with established brand development and operations management paradigms to achieve maximum marketing impacts with minimum resource expenditures. Growth-focused thought leader with expertise spanning public speaking, networking, client acquisition, business acumen, market analysis, event logistics, strategic planning, campaign design, and project management. Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills, as well as budget management, strong judgement, professional maturity.
Professional Experience
Dulce Vida Tequila - Milestone Brands, LLC, Northern California, Bay Area, May 2018 to JULY 2019
MARKET MANAGER
Direct and oversee all aspects of on and off premise activities and programs.
Ensure maximum market penetration as well as brand awareness and sell-through.
Educate and mentor brand ambassadors and distributor sales staff.
Achieve success through product sell-in, placement, expansion and maintenance of accounts throughout The Bay Area while educating consumers and account owners.
Significantly augmented customer base sales by 60% since being hired with consistent growth of volume and revenue across personal market.
Recognized as a top 5% performer in the nation for new accounts sold and total volume for Q1, 2019.
Accomplish successful event planning and coordination with all participants involved.
Orchestrate and execute various events such as local trade shows, charity functions, and other special tasting events.
Generate and submit regular reports on activities, sales volume, and expenses in accordance with company policies.
Diageo / Inspira Marketing, San Francisco, CA, August 2015 to October 2018
BUSINESS DEVELOPMENT & QUALITY SPECIALIST
Single-handedly managed the entire San Francisco Market while receiving regular promotions throughout employment.
Piloted sales of the Guinness portfolio to more than 100 core accounts, strengthening relationships acquired through consistent routine calls and consumer engagement events.
Earned top 10% performer status in the nation in 2016 for effectively launching Guinness Blonde with great success in the market.
Amplified Guinness brand awareness through consumer engagement by planning and executing citywide events.
Organized and conducted tasting and brand education classes with existing products and new innovations both internally and externally as well as during ticketed public events.
Executed regular consumer sampling and brand marketing presentations to strengthen personal relationships with consumers.
Demonstrated expertise in prioritizing and managing the quarterly budget for POS purchasing, T&E, as well as marketing events.
DBI Beverage Inc., San Francisco, CA, August 2012 to August 2015
ON-PREMISE SALES REP
Productively averaged over $165,000 in beverage sales every month throughout tenure of employment, consistently meeting or exceeding goals.
Managed over 140 accounts by fostering relationships for long-term growth while increasing the ability to introduce and influence new product selections.
Diligently followed marketing trends to ensure employment of the most fruitful strategies.
Personally launched over 20 new high-profile beer bands within account base.
Designed and implemented marketing and promotional campaigns across key accounts.
Collaborated with internal owners and external suppliers to coordinate arrangements, executions, and follow-ups with thorough recaps.
Propelled monthly sales initiatives to maximize sales within accounts, consistently increasing yearly sales.
Red Bull USA, Northern California, Bay Area, March 2008 to August 2012
EVENTS MANAGER
Charted successful course of development over all branded infrastructure in Northern California.
Administered four full-time warehouses and coordination of vehicles for all events.
Recruited, scheduled, and led a 10-15 member team to execute logistics for large events, including Moto GP, SF Oyster Fest, King of the Rock, Red Bull Soap Box, Flugtag, and daily local events.
Originated and deployed an inventory tracking system and communication platform to increase production and efficiency among multiple departments, creating massive local market growth.
Guided the relocation of the Western business warehouse, scouting the location and coordinating the entire move.
Utilized guerrilla marketing tactics to convey and promote the product in a unique, fun and engaging manor for consumer’s at large corporations, such as Google, and College Campuses, including UC Berkley and Stanford.
Zip-fizz Healthy Energy Mix, 2006 to 2008
SALES DEVELOPMENT REPRESENTATIVE
Generated and qualified prospective leads in order to build the sales department pipeline.
Booked sales meetings for prospective clients and exceeded goal in every quarter employed.
Advantage Termite, 2005 to 2006
NEW CLIENT ACQUISITIONS
Evaluated run-rate reports to analyze efficiency and optimization of digital campaigns.
Prospected and developed relationships with new online media partners.
LA Fitness, 2003 to 2005
OPERATIONS MANAGER
Directed sales, call center, warranty and repair, shipping, receiving, warehousing and billing activities.
Collaborated with sales force to achieve corporate goals.
Mission Viejo Motors, 2001 to 2003
OFFICE MANAGER
Ensured that clients and vendors were comfortable when entering the building by meeting their needs and expectations.
Scheduled meetings with vendors and directed them to the proper areas.