Why Hire Alexia
ALEXIA BUCCIARELLI
------------/in/alexiabee
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SUMMARY
Expert editor and digital project manager with a proven background in high-caliber editing, writing, marketing, content and project management in digital tech companies, publishers, and agencies.
SKILLS
� Broad knowledge of content style guides, including CMS, MLA, and APA styles
� Extensive content and project management system experience: Basecamp, JIRA, 5PM, Slack, Slope, InMotionNow, FunctionFox, and proprietary platforms (e.g. Pinwheel at Google)
� Fluent in analytics and adaptive strategy (SEMRush, Google Analytics, AhRefs, Conductor)
� Expert-level user of Microsoft Office Suite, Google Suite, Acrobat Professional, InDesign,
Quark Xpress, other online editing tools, and online publishing platforms (Drupal, WordPress)
PROFESSIONAL EXPERIENCE
PROSE MEDIA, New York, NY 2019 � present
Managing Editor, Marketing
Responsible for editing custom content, assembling and overseeing teams of freelance writers; working closely with clients (B2B tech) to ensure successful content marketing campaigns; crafting and refining clean editorial copy under tight deadlines; diligently managing multiple rapid-fire projects, maintaining strict organization, working with an array of apps, software platforms, email extensions, and cloud-based project management tools; managing clients, tasks, and projects with a high degree of autonomy.
� Project Management: Oversee an efficient editorial workflow for dozens of simultaneous projects, delivering work quickly at high quality.
� Client Management: Interact professionally with clients via email and phone; and cultivate trusted relationships with these clients.
� Editorial Services: Write and edit compelling custom content for clients (e.g., blogs, white papers, web copy, social media, topic pitches).
� Writer Management: Matching projects with relevant freelance writers and editors.
EDUCATION DYNAMICS, Hoboken, NJ 2016 � 2018
Senior Editorial Manager, Creative Services, Marketing
Responsible for content development for several key web properties. Support Creative, Product, and SEO teams by identifying key areas for content improvement, developing strategies and processes to support content creation, and ensuring cross-departmental adherence to timelines.
� Review and edit all content, including copy editing, fact checking, proofreading, and ensuring consistency of tone and voice for ~7 websites (up to 65 articles per month).
� Ensure content meets SEO and compliance industry standards. Maintain working knowledge of SEO best practices, such as writing for keywords, answer boxes, and meta descriptions.
� Manage freelance resources and content budget (approx. $20,000/month).
� Brainstorm content topics and conduct content gap analysis research to develop strategy.
� Measure content KPIs and develop strategy (SEMRush, Google Analytics, AhRefs, Conductor).
� Maintain and update project management system on a daily basis (5pm, JIRA, Slope, Slack).
� Use tools so all content meets benchmark guidelines (Yoast, Flesch, Hemingway app).
EDITORIAL CONSULTANT, Greater New York City Area 2010 � 2016
Provide freelance editing, proofreading, and consulting services.
� Provide editorial, copyediting, and proofreading services to companies and clients in fields
ranging from publishing and academia to non-profits.
GOOGLE, New York, NY 2012 � 2015
Senior Editor, Content Studio
Leveraged expertise for complex projects, delivering high-quality, innovative products on deadline.
� Led teams to scale and curate content for internal and external clients including Google Maps and Zagat.
� Used expert knowledge to develop digital content effectively across verticals including dining & restaurants, nightlife, shopping, hotels, recreation, and attractions.
� Developed, wrote, and edited travel-related content and itineraries.
� Moderated multiple Google+ social media and community pages for Google Local Guides.
� Developed business-owner strategy for Google My Business to increase owners engagement.
FROMMER�S TRAVEL GUIDES, Hoboken, NJ 2005 � 2012
Travel Editor, Editorial
Developed and edited print guide books, e-books, and digital travel content.
� Developed and edited 15 print guides per year in Frommer�s, Day by Day, With Kids series.
�
� Negotiated and executed contracts, coordinated timely delivery of manuscript from authors.
� Collaborated in e-book committee meetings and developed unique product in the travel CMS.
� Leveraged photo digital asset management system for books, online articles, and B2B content.
� Utilized SEO keywords in content for publication on ------------.
JOHN WILEY & SONS, New York, NY/Hoboken, NJ 2000 � 2005
Senior Editorial Production Editor, Editorial Production
Executed / managed scheduling and project management of 30 personal finance books yearly.
� Trained new employees, hired and fired freelancers/vendors, negotiated service fees.
� Successfully increased ROI by tightening costs on P&Ls & budgets.
� Managed all content production from manuscript to bound book (copyedit, proof, index).
� Liaised with editorial, design, marketing, publicity, and authors.
SMALLWOOD & STEWART, New York, NY 1999 � 2000
Developmental Editor, Editorial
Engaged in editing and project management at publisher of illustrated books with clients such as Mary Engelbreit, House Beautiful, and Victoria magazines.
� Performed line editing, rewriting, proofreading, copyediting, fact checking, and researching.
� Supported photo editor in photo selection and placement for �coffee-table books.�
� Conceived and created copy for book jackets and covers; photo edited and supervised design.
� Consulted with and advised authors and publishers.
� Collaborate with art director, photo editor, and designer.
EDUCATION
BA, English & Sociology, University of Richmond, Richmond, VA
Certification, New York University Summer Publishing Institute
PROFESSIONAL ORGANIZATIONS
National Association of Professional Women
ALEXIA BUCCIARELLI
------------/in/alexiabee
Cell: ------------ ------------
SUMMARY
Expert editor and digital project manager with a proven background in high-caliber editing, writing, marketing, content and project management in digital tech companies, publishers, and agencies.
SKILLS
� Broad knowledge of content style guides, including CMS, MLA, and APA styles
� Extensive content and project management system experience: Basecamp, JIRA, 5PM, Slack, Slope, InMotionNow, FunctionFox, and proprietary platforms (e.g. Pinwheel at Google)
� Fluent in analytics and adaptive strategy (SEMRush, Google Analytics, AhRefs, Conductor)
� Expert-level user of Microsoft Office Suite, Google Suite, Acrobat Professional, InDesign,
Quark Xpress, other online editing tools, and online publishing platforms (Drupal, WordPress)
PROFESSIONAL EXPERIENCE
PROSE MEDIA, New York, NY 2019 � present
Managing Editor, Marketing
Responsible for editing custom content, assembling and overseeing teams of freelance writers; working closely with clients (B2B tech) to ensure successful content marketing campaigns; crafting and refining clean editorial copy under tight deadlines; diligently managing multiple rapid-fire projects, maintaining strict organization, working with an array of apps, software platforms, email extensions, and cloud-based project management tools; managing clients, tasks, and projects with a high degree of autonomy.
� Project Management: Oversee an efficient editorial workflow for dozens of simultaneous projects, delivering work quickly at high quality.
� Client Management: Interact professionally with clients via email and phone; and cultivate trusted relationships with these clients.
� Editorial Services: Write and edit compelling custom content for clients (e.g., blogs, white papers, web copy, social media, topic pitches).
� Writer Management: Matching projects with relevant freelance writers and editors.
EDUCATION DYNAMICS, Hoboken, NJ 2016 � 2018
Senior Editorial Manager, Creative Services, Marketing
Responsible for content development for several key web properties. Support Creative, Product, and SEO teams by identifying key areas for content improvement, developing strategies and processes to support content creation, and ensuring cross-departmental adherence to timelines.
� Review and edit all content, including copy editing, fact checking, proofreading, and ensuring consistency of tone and voice for ~7 websites (up to 65 articles per month).
� Ensure content meets SEO and compliance industry standards. Maintain working knowledge of SEO best practices, such as writing for keywords, answer boxes, and meta descriptions.
� Manage freelance resources and content budget (approx. $20,000/month).
� Brainstorm content topics and conduct content gap analysis research to develop strategy.
� Measure content KPIs and develop strategy (SEMRush, Google Analytics, AhRefs, Conductor).
� Maintain and update project management system on a daily basis (5pm, JIRA, Slope, Slack).
� Use tools so all content meets benchmark guidelines (Yoast, Flesch, Hemingway app).
EDITORIAL CONSULTANT, Greater New York City Area 2010 � 2016
Provide freelance editing, proofreading, and consulting services.
� Provide editorial, copyediting, and proofreading services to companies and clients in fields
ranging from publishing and academia to non-profits.
GOOGLE, New York, NY 2012 � 2015
Senior Editor, Content Studio
Leveraged expertise for complex projects, delivering high-quality, innovative products on deadline.
� Led teams to scale and curate content for internal and external clients including Google Maps and Zagat.
� Used expert knowledge to develop digital content effectively across verticals including dining & restaurants, nightlife, shopping, hotels, recreation, and attractions.
� Developed, wrote, and edited travel-related content and itineraries.
� Moderated multiple Google+ social media and community pages for Google Local Guides.
� Developed business-owner strategy for Google My Business to increase owners engagement.
FROMMER�S TRAVEL GUIDES, Hoboken, NJ 2005 � 2012
Travel Editor, Editorial
Developed and edited print guide books, e-books, and digital travel content.
� Developed and edited 15 print guides per year in Frommer�s, Day by Day, With Kids series.
�
� Negotiated and executed contracts, coordinated timely delivery of manuscript from authors.
� Collaborated in e-book committee meetings and developed unique product in the travel CMS.
� Leveraged photo digital asset management system for books, online articles, and B2B content.
� Utilized SEO keywords in content for publication on ------------.
JOHN WILEY & SONS, New York, NY/Hoboken, NJ 2000 � 2005
Senior Editorial Production Editor, Editorial Production
Executed / managed scheduling and project management of 30 personal finance books yearly.
� Trained new employees, hired and fired freelancers/vendors, negotiated service fees.
� Successfully increased ROI by tightening costs on P&Ls & budgets.
� Managed all content production from manuscript to bound book (copyedit, proof, index).
� Liaised with editorial, design, marketing, publicity, and authors.
SMALLWOOD & STEWART, New York, NY 1999 � 2000
Developmental Editor, Editorial
Engaged in editing and project management at publisher of illustrated books with clients such as Mary Engelbreit, House Beautiful, and Victoria magazines.
� Performed line editing, rewriting, proofreading, copyediting, fact checking, and researching.
� Supported photo editor in photo selection and placement for �coffee-table books.�
� Conceived and created copy for book jackets and covers; photo edited and supervised design.
� Consulted with and advised authors and publishers.
� Collaborate with art director, photo editor, and designer.
EDUCATION
BA, English & Sociology, University of Richmond, Richmond, VA
Certification, New York University Summer Publishing Institute
PROFESSIONAL ORGANIZATIONS
National Association of Professional Women