Vesper Fang Resume
Qinhui (Vesper )Fang
16707 Eric Avenue, Los Angeles, 90703
------------ (21 3) 810 -2880
Education Background
University of Southern California
•Price School of Public Expected in May 2021 Los Angeles
•Master of Public policy , GPA: 3.34
•Also taking class from USC Marshall Business School and USC Annenberg School of
Communication and Journalism (Advocacy Communication)
Huazhong University of Science and Technology 2015.9 -2019.6 Wuhan
•School of Sociolog y
•B.A . in Sociology , GPA: 3.84
•Minor in forensic
Skillset
•Microsoft, including but not limited to Word, PowerPoint, Excel.
•SPSS, Stata.
•Python
Professional Experience
Studio71 2020.9 -2020.11 Los Angeles
PR & B2B Intern
•Operate social media accounts : Edit and post suitable posts for fun holidays and other important
events on different social media accounts (including do the research, edit the pictures or articles).
•Cooperate with Talent Department (who would find and sign the creators) to help the creat ors
with their storytelling and brand building (creators include The Rock and Jason Chan) .
•Write the weekly trends report to recap the subscription trends for different categories; Write the
press release for certain topics such as fashion week and upcoming podcasts.
Hermès 2019.3 -2019. 7 Shanghai
Public Relationship Intern
•Operate social media accounts, responsible for the WeChat official account of Hermes China.
•Focus on co -branding products’ storytelling and press release: Hodinkee×Hermès,
Hermès×Uniqlo.
•Host three exhibitions in Shanghai: “Zebra in the forest” (with China Social Welfare
Foundation), “b Degree Space” (with artist Patrick Graf) and “Matters of Concern” (with
Exhibition company La Verriere).
LVMH Fashion Group 2018. 5-2019.2 Shanghai
Public Relationship Intern
•Renew the official website, WeChat account and other social media to help the announcement of
new bra nding activity. Average click of each article is 480,000.
•Write proposal, press release for offline activities and fashion shows.
•Cooperate with top fashion magazines (Vogue China, Elle China, Bazzar China) with branding
advocacy. Write 5+ feature manusc ript drafts for the magazines.
FESCO Adecco 2018.2 -2018. 5 Shanghai
RPO Assistant
•HSBC Summer Intern Program and China Students Program. Select resumes, process phone
interview s, arrange interviews, docking with HSBC recruiting manager and branch bank manager.
•Directly report to Vice President as the leader of interns in this program.
L'Oreal Co.Ltd 2016.8 -2017.8 Wuhan
Campus Ambassador
•Received intensive training, including branding and advertising.
•Led Campus Recruiting and BrandStorm to increase brand awareness among students. The
tweets I wrote for Campus Recruiting got more than 10,000 clicks.
Program Experience
Imperfect Foods 2020.8 -2020.11 Los Angeles
•A program with USC Marshall Business School and Imperfect Foods (an enterprise that focus on
reducing food waste by selling food products with ugly shape in a lower price).
•Propose a ne w branding strategy to spread the message that purchasing from Imperfect Foods is
reducing food waste and is contributing to our planet; Build it as a lifestyle that people would be
proud of to post on social media to increase the brand awareness.
End Pe riod Poverty 2020.3 -2020.11 Los Angeles
•A program with USC Annenberg School of Communication and Journalism and Ending Period
Poverty (a community organization raising awareness on the issues of period poverty).
•Contact elective officials and get endorsement from Assemblywomen Cristina Garcia;
Cooperating with Assemblywomen Garcia’s office; Organize fundraising event for Ending Period
Poverty Organization; Design and update posts on social media account; Make a PR strategy
proposal for the organization.
World Vision Internationa l 2020.8 -2021.5 Los Angeles
•A program with USC Price School of Public Policy and World Vision International (a worldwide
humanity organization focus on children protection).
•Program Goal: Analyze both short -term and long -term impact of COVID -19 in fragile countries
and regions; Help WVI to make the policy proposal for those fragile countries and cooperate with
the local government.
•Main Contribution: D eep research for the background and political content for China, Haiti,
Syria and Yemen; Clean the raw data from WVI and finish the analysis; Draft the policy proposal.
Qinhui (Vesper )Fang
16707 Eric Avenue, Los Angeles, 90703
------------ (21 3) 810 -2880
Education Background
University of Southern California
•Price School of Public Expected in May 2021 Los Angeles
•Master of Public policy , GPA: 3.34
•Also taking class from USC Marshall Business School and USC Annenberg School of
Communication and Journalism (Advocacy Communication)
Huazhong University of Science and Technology 2015.9 -2019.6 Wuhan
•School of Sociolog y
•B.A . in Sociology , GPA: 3.84
•Minor in forensic
Skillset
•Microsoft, including but not limited to Word, PowerPoint, Excel.
•SPSS, Stata.
•Python
Professional Experience
Studio71 2020.9 -2020.11 Los Angeles
PR & B2B Intern
•Operate social media accounts : Edit and post suitable posts for fun holidays and other important
events on different social media accounts (including do the research, edit the pictures or articles).
•Cooperate with Talent Department (who would find and sign the creators) to help the creat ors
with their storytelling and brand building (creators include The Rock and Jason Chan) .
•Write the weekly trends report to recap the subscription trends for different categories; Write the
press release for certain topics such as fashion week and upcoming podcasts.
Hermès 2019.3 -2019. 7 Shanghai
Public Relationship Intern
•Operate social media accounts, responsible for the WeChat official account of Hermes China.
•Focus on co -branding products’ storytelling and press release: Hodinkee×Hermès,
Hermès×Uniqlo.
•Host three exhibitions in Shanghai: “Zebra in the forest” (with China Social Welfare
Foundation), “b Degree Space” (with artist Patrick Graf) and “Matters of Concern” (with
Exhibition company La Verriere).
LVMH Fashion Group 2018. 5-2019.2 Shanghai
Public Relationship Intern
•Renew the official website, WeChat account and other social media to help the announcement of
new bra nding activity. Average click of each article is 480,000.
•Write proposal, press release for offline activities and fashion shows.
•Cooperate with top fashion magazines (Vogue China, Elle China, Bazzar China) with branding
advocacy. Write 5+ feature manusc ript drafts for the magazines.
FESCO Adecco 2018.2 -2018. 5 Shanghai
RPO Assistant
•HSBC Summer Intern Program and China Students Program. Select resumes, process phone
interview s, arrange interviews, docking with HSBC recruiting manager and branch bank manager.
•Directly report to Vice President as the leader of interns in this program.
L'Oreal Co.Ltd 2016.8 -2017.8 Wuhan
Campus Ambassador
•Received intensive training, including branding and advertising.
•Led Campus Recruiting and BrandStorm to increase brand awareness among students. The
tweets I wrote for Campus Recruiting got more than 10,000 clicks.
Program Experience
Imperfect Foods 2020.8 -2020.11 Los Angeles
•A program with USC Marshall Business School and Imperfect Foods (an enterprise that focus on
reducing food waste by selling food products with ugly shape in a lower price).
•Propose a ne w branding strategy to spread the message that purchasing from Imperfect Foods is
reducing food waste and is contributing to our planet; Build it as a lifestyle that people would be
proud of to post on social media to increase the brand awareness.
End Pe riod Poverty 2020.3 -2020.11 Los Angeles
•A program with USC Annenberg School of Communication and Journalism and Ending Period
Poverty (a community organization raising awareness on the issues of period poverty).
•Contact elective officials and get endorsement from Assemblywomen Cristina Garcia;
Cooperating with Assemblywomen Garcia’s office; Organize fundraising event for Ending Period
Poverty Organization; Design and update posts on social media account; Make a PR strategy
proposal for the organization.
World Vision Internationa l 2020.8 -2021.5 Los Angeles
•A program with USC Price School of Public Policy and World Vision International (a worldwide
humanity organization focus on children protection).
•Program Goal: Analyze both short -term and long -term impact of COVID -19 in fragile countries
and regions; Help WVI to make the policy proposal for those fragile countries and cooperate with
the local government.
•Main Contribution: D eep research for the background and political content for China, Haiti,
Syria and Yemen; Clean the raw data from WVI and finish the analysis; Draft the policy proposal.