Valerie Vitela's Resume
Marketing and Retail Merchandising
Location: Elmwood Park, NJ, USA
University: Montclair University
Major: Marketing and Retail Merchandising

Valerie Vitela's Resume

Valerie A. Vitela

91 Rosedale Avenue, Elmwood Park NJ cell:xxx-xxx-xxxx email: xxx-xxx-xxxx
merchandiser- client engagement– sales consultant

Results-focused, quality-driven professional with extensive experience and knowledge in buying, product sourcing, merchandising and account management. Marketing and Retail Merchandising education, along with bi-lingual capabilities, has resulted in strong interpersonal communication skills, ability to excel at managing client relationships. A quick and eager learner who rises to new challenges with enthusiasm.

● Excellent communication skills
● Experienced in fast-pace environment
● Talent acquisition and training
● Management and Development
● Sales forecasting and planning
● Merchandising strategies

● Fluent in Spanish
● Computer knowledge of Microsoft Excel, Power Point, and Outlook
● Highly organized and detail oriented
● Data accuracy and entry

Professional experience

Garden State Plaza, Paramus, NJ -September 2018- December 2018
Style Advisor

● Created and maintained a detailed personal client book for the purpose of sale outreaching and managed personal shopping dates for top clients
● Always maintained the client as a priority by executing their needs with a sense of urgency
● Updated myself of any new company changes in business both internal and external to help me come up with new innovative ideas to better serve the company
● Solicited feedback on selling behaviors of style advisors in order to ensure adequate client engagement
● Teamed up with management to provide weekly business updates and see what improvements I can contribute to help maintain high sales activity

Garden State Plaza, Paramus, NJ- October 2016- March 2018
Short Hills Mall, Short Hills, NJ- April 2018- August 2018

● Planned and held monthly product knowledge meetings with the visual merchandising manager on every new collection
● Reviewed inventory and weekly sales reports to locate best-selling items for the purpose of devising selling contests for the sales associates to motivate them to focus on selling the lowest selling items
● Observed and managed stock levels within departments to help plan future sales merchandising plans
● Acted as fashion consultant with specific clients by educating them on product knowledge and updating them on current fashion trends
● Increased weekly sales performance by improving visual standards to help maximize sales potential and customer experience

New York, NY – January 2017 – May 2017
Public Relations Intern

● Conducted competitive marketing research on our client’s competitors to locate areas of growth
● Researched profitable alternatives for photo shoot equipment and locations for client’s social media
● Attended and ran the booth of our most profitable jewelry client “Ilana Ariel” at a jewelry exhibition at Code800fifth gallery
● Organized office space, merchandise, online database, and clientele information
● Partnered with various social media bloggers in an effort to advertise our product on their accounts
● Created and posted weekly press releases on client’s website and social media accounts

New York, NY – September 2016-December 2016
Showroom/Merchandising Assistant Intern

● Participated in buyer/designer meetings with the responsibility of developing Power point presentations highlighting key takeaways to follow up with product development and other future merchandising and sales meeting
● Prepared fabric swatch boards for customers
● Responsible for all data entry of designs and buyer’s presentation
● Studied and developed a robust understanding of the product and development to identify material cost savings opportunities and product differences compared to competitors. This would help ensure the company had a better opportunity to sell different products than competitors to big department stores such as JC Penny and Macy’s
● Researched and strategized social media for marketing opportunities for the Kashion client
● Attended the Coterie NYC trade show and helped run a booth for our client “Vicky Tiel”


Montclair State University, Montclair, New Jersey
B.S. in Business Administration;
● Concentration in Marketing and Retail Merchandising, May 2017
● Relevant Courses: Data Analysis, Marketing and Management, Operations Management, Consumer Behavior, Sales Concept and Practice
● Relevant Activities: Event Coordinator for the 2017 Montclair State University Fashion Show
o Identifying location
o Working with administrators and models
o Reached out to boutique business owners to provide us with merchandise
o Creative aspect- brochure, social media, advertising

marketing, merchandising, fashion, management