Valerie Serrano_Resume
Young professional with 3+ years of experience in social media, marketing, content creation, and copywriting.
Professional Experience
Boston University Emerging Media Studies Division, Boston, MA
Social Media Coordinator, September 2017 - June 2018
• Managed social media accounts by creating engaging content calendars, publishing content and promoting ads
• Brainstormed social media campaign ideas, strategy and distribution with department faculty and internal team
• Photographed, filmed, live-tweeted, and posted IG Stories and FB Lives on social media during events and conferences
• Directed the creative and social teams to create engaging images and graphics for events and conferences
Massachusetts Health Policy Commission, Boston, MA
Digital Transition Assistant, January 2018 - June 2018
• Updated the highly visited Mass.gov website by transferring, editing and publishing content such as copy, documents, photos, videos and audio on Drupal
• Ensured content was up to date and consistent by working closely with several Mass.gov departments
Dana-Farber Cancer Institute, Boston, MA
Interactive Communication Intern, October 2017 - December 2017
• Brainstormed content ideas with the internal team to create social campaigns to post on Facebook
• Conducted community management on Facebook for over 386K individuals to answer questions and build relationships
• Maintained and published content on the main Dana-Farber website using HTML
TechStyle Fashion Group, Los Angeles, CA
Reputation Management Specialist, January 2016 - August 2017
• Planned and executed company events such as Bring Your Kids to Work Day for over 200 individuals
• Attended brainstorming meetings to plan marketing campaigns to thank loyal influencers and brand members
• Contacted influencers and members via phone and email to thank them for their loyalty and resolve escalations
Lazbro, Inc., Los Angeles, CA
Digital Strategist, March 2015 - October 2015
• Optimized social media campaigns by brainstorming strategy with the internal and creative teams, CEO, and clients
• Authored lifestyle, fashion, and beauty brand-relevant editorials such as engaging blogs and content calendars to publish on websites, newsletters, and social media platforms
• Strategically scheduled posts using advanced social media tools like Hootsuite for Facebook and Twitter
• Analyzed activity and progress of campaigns by conducting monthly Google Analytics analysis for several clients
• Researched potential media vendors, brands, and angel investors to partner with
• Superb project management skills uploading content to Basecamp, maintaining status sheets and keeping track of project hours worked for each client
Justice for LA/LB Port Truck Drivers, Long Beach, CA
Communications Intern, October 2014 - February 2015
• Planned and executed events such as press conferences and demonstrations by setting up, creating talking points for public speakers, providing guidance for reporters, and scheduling interviews
• Managed and updated the official media/contact list and pitched stories to various media outlets
• Collected press-clippings of event/demonstration coverage to share via email and various social media platforms
Education
Boston University College of Communication, June 2018
MA in Emerging Media Studies, GPA: 3.94
University of California, Los Angeles (UCLA), June 2014
BA in Sociology, GPA: 3.46
Additional Skills
• Social Media: Hootsuite, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, Yelp, Blogs, Canva
• Analytics: Google Analytics, Facebook Insights, Crimson Hexagon, Gephi, DiscoverText, NodeXL
• Graphic Design: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
• Content Management System (CMS): WordPress and Drupal
• Web Development: HTML Coding and CSS
• Computer: Google Suite (Drive, Docs, Sheets, Slides, Calendars), MS Office (Word, Excel, PowerPoint, Outlook)
• Language Fluency: English and Spanish
Young professional with 3+ years of experience in social media, marketing, content creation, and copywriting.
Professional Experience
Boston University Emerging Media Studies Division, Boston, MA
Social Media Coordinator, September 2017 - June 2018
• Managed social media accounts by creating engaging content calendars, publishing content and promoting ads
• Brainstormed social media campaign ideas, strategy and distribution with department faculty and internal team
• Photographed, filmed, live-tweeted, and posted IG Stories and FB Lives on social media during events and conferences
• Directed the creative and social teams to create engaging images and graphics for events and conferences
Massachusetts Health Policy Commission, Boston, MA
Digital Transition Assistant, January 2018 - June 2018
• Updated the highly visited Mass.gov website by transferring, editing and publishing content such as copy, documents, photos, videos and audio on Drupal
• Ensured content was up to date and consistent by working closely with several Mass.gov departments
Dana-Farber Cancer Institute, Boston, MA
Interactive Communication Intern, October 2017 - December 2017
• Brainstormed content ideas with the internal team to create social campaigns to post on Facebook
• Conducted community management on Facebook for over 386K individuals to answer questions and build relationships
• Maintained and published content on the main Dana-Farber website using HTML
TechStyle Fashion Group, Los Angeles, CA
Reputation Management Specialist, January 2016 - August 2017
• Planned and executed company events such as Bring Your Kids to Work Day for over 200 individuals
• Attended brainstorming meetings to plan marketing campaigns to thank loyal influencers and brand members
• Contacted influencers and members via phone and email to thank them for their loyalty and resolve escalations
Lazbro, Inc., Los Angeles, CA
Digital Strategist, March 2015 - October 2015
• Optimized social media campaigns by brainstorming strategy with the internal and creative teams, CEO, and clients
• Authored lifestyle, fashion, and beauty brand-relevant editorials such as engaging blogs and content calendars to publish on websites, newsletters, and social media platforms
• Strategically scheduled posts using advanced social media tools like Hootsuite for Facebook and Twitter
• Analyzed activity and progress of campaigns by conducting monthly Google Analytics analysis for several clients
• Researched potential media vendors, brands, and angel investors to partner with
• Superb project management skills uploading content to Basecamp, maintaining status sheets and keeping track of project hours worked for each client
Justice for LA/LB Port Truck Drivers, Long Beach, CA
Communications Intern, October 2014 - February 2015
• Planned and executed events such as press conferences and demonstrations by setting up, creating talking points for public speakers, providing guidance for reporters, and scheduling interviews
• Managed and updated the official media/contact list and pitched stories to various media outlets
• Collected press-clippings of event/demonstration coverage to share via email and various social media platforms
Education
Boston University College of Communication, June 2018
MA in Emerging Media Studies, GPA: 3.94
University of California, Los Angeles (UCLA), June 2014
BA in Sociology, GPA: 3.46
Additional Skills
• Social Media: Hootsuite, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, Yelp, Blogs, Canva
• Analytics: Google Analytics, Facebook Insights, Crimson Hexagon, Gephi, DiscoverText, NodeXL
• Graphic Design: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
• Content Management System (CMS): WordPress and Drupal
• Web Development: HTML Coding and CSS
• Computer: Google Suite (Drive, Docs, Sheets, Slides, Calendars), MS Office (Word, Excel, PowerPoint, Outlook)
• Language Fluency: English and Spanish