Valerie Kling resume
FREELANCE MARKETING AND SOCIAL MEDIA - LOS ANGELES, CA
INFLUENCER MARKETING AND PUBLIC RELATIONS SPECIALIST – OPI NAILS
• Supported PR team with executing Influencer marketing campaigns for all OPI new product launches
• Fostered long-term relationships with influencers and tracked influencer performance though Tribedynamics
• Stayed up-to-date with industry trends and fashion events; researched top beauty and fashion influencers
• Prepared PR boxes and gifting; tracked and managed shipments to all influencers, editors and nail artists
• Manage communications between PR team, PR agency, influencers and brand leads
• Worked closely with the PR agency on putting together Influencer launch events; designing invites, booking location, ordering product and booking nail artists
• Brainstormed original ideas to increase engagement on social media channels while maintaining appropriate brand image
• Prepared, reviewed and approved press releases for all OPI launches
SOCIAL MEDIA MANAGER - POSITIVELY PLANTAIN
• Responsible for day-to-day management across platforms (Instagram, Twitter, Facebook, etc.) including post publishing and community engagement (increased engagement rate from 0 to 3.75%)
• Created, designed, and edited all social content using tools like Photoshop, InDesign and Canva
• Created and maintained social content calendar, posted all the content and tracked performance via Buffer
• Wrote copy for all social media channels that is both conversational and engaging
• Managing all the communication on behalf of the brand, responding to the comments and DMs.
• Created original content that drives engagement and converts engagement into sales
EDUCATION & EVENTS COORDINATOR, LUXURY FRAGRANCE - COTY INC. (LUXURY)
• Assisted with executing educational programs for all 12 Coty’s luxury fragrance brands in North America
• Oversaw the development of all training tools including but not limited to events, VR worlds, videos, national magazine, e-learning platform, presentations, and training cards
• Assisted with planning and executing training events for all 12 luxury fragrance brands.
• Managed all aspects of the event organization process including managing vendor relationships and budgets, ordering of food and beverage and audio/visual equipment set-up
• Contributed to the record breaking sales of Gucci Bloom and Tiffany fragrances in Macys.
MARKETING COORDINATOR - CHUTE CORPORATION (USER GENERATED CONTENT TECH STARTUP)
• Performed competitor analysis evaluating product characteristics, market share, and pricing
• Supported marketing team and a CEO with launching new features of the products
MARKETING INTERN – UNILEVER
• Assisted marketing director with launching new Lipton products and helped present product to key retailers
• Working with creative, production, copy and the regional teams to help manage the logistics required for projects, events and asset deliveries
GLOBAL MARKETING INTERN - L’OREAL
• Assisted in the development of 360-degree global integrated marketing campaigns for all Garnier products
• Conducted competitive and trend analysis and incorporated new insights into global campaign planning
FREELANCE MARKETING AND SOCIAL MEDIA - LOS ANGELES, CA
INFLUENCER MARKETING AND PUBLIC RELATIONS SPECIALIST – OPI NAILS
• Supported PR team with executing Influencer marketing campaigns for all OPI new product launches
• Fostered long-term relationships with influencers and tracked influencer performance though Tribedynamics
• Stayed up-to-date with industry trends and fashion events; researched top beauty and fashion influencers
• Prepared PR boxes and gifting; tracked and managed shipments to all influencers, editors and nail artists
• Manage communications between PR team, PR agency, influencers and brand leads
• Worked closely with the PR agency on putting together Influencer launch events; designing invites, booking location, ordering product and booking nail artists
• Brainstormed original ideas to increase engagement on social media channels while maintaining appropriate brand image
• Prepared, reviewed and approved press releases for all OPI launches
SOCIAL MEDIA MANAGER - POSITIVELY PLANTAIN
• Responsible for day-to-day management across platforms (Instagram, Twitter, Facebook, etc.) including post publishing and community engagement (increased engagement rate from 0 to 3.75%)
• Created, designed, and edited all social content using tools like Photoshop, InDesign and Canva
• Created and maintained social content calendar, posted all the content and tracked performance via Buffer
• Wrote copy for all social media channels that is both conversational and engaging
• Managing all the communication on behalf of the brand, responding to the comments and DMs.
• Created original content that drives engagement and converts engagement into sales
EDUCATION & EVENTS COORDINATOR, LUXURY FRAGRANCE - COTY INC. (LUXURY)
• Assisted with executing educational programs for all 12 Coty’s luxury fragrance brands in North America
• Oversaw the development of all training tools including but not limited to events, VR worlds, videos, national magazine, e-learning platform, presentations, and training cards
• Assisted with planning and executing training events for all 12 luxury fragrance brands.
• Managed all aspects of the event organization process including managing vendor relationships and budgets, ordering of food and beverage and audio/visual equipment set-up
• Contributed to the record breaking sales of Gucci Bloom and Tiffany fragrances in Macys.
MARKETING COORDINATOR - CHUTE CORPORATION (USER GENERATED CONTENT TECH STARTUP)
• Performed competitor analysis evaluating product characteristics, market share, and pricing
• Supported marketing team and a CEO with launching new features of the products
MARKETING INTERN – UNILEVER
• Assisted marketing director with launching new Lipton products and helped present product to key retailers
• Working with creative, production, copy and the regional teams to help manage the logistics required for projects, events and asset deliveries
GLOBAL MARKETING INTERN - L’OREAL
• Assisted in the development of 360-degree global integrated marketing campaigns for all Garnier products
• Conducted competitive and trend analysis and incorporated new insights into global campaign planning