Unofficial Resume
WASSERMAN
PROPERTIES MARKETING INTERN | PRESENT
Actively participated in team round-tables and brainstorming meetings for creative marketing initiatives for clients
Supported managers and senior managers on one-off projects that helped us to understand a client, project or market more thoroughly
Executed deliverables in a timely manner that met the outlined objectives in SOWs, often including team and league valuations for sponsorship, naming rights and other business initiatives
Played an active role in sponsorship lead generation for developing racing league
Learned how to creatively execute every aspect of a sponsorship valuation analysis and thus acquired more independent projects as the internship progressed and I proved my value to the team
Indepthly researched a brand to understand its values, marketing strategies and previous activations to help internal teams understand a potential brand partner for clients
Leveraged analytics tools like Scarborough, IQ Media, Crimson Hexagon and CrowdTangle to measure social media presence, engagement, PR relevancy and market characteristics and demographics of various targets
CLAUDE GIROUX FOUNDATION
SOCIAL MEDIA COORDINATOR | MAY 2018-JAN 2019
Manage communication with a number of foundation contacts
Create graphics for social media content
Stay up-to date with Claude's endeavors and career success to relate it back to the foundation, which increased follower engagement
Engage with different social media accounts to increase followers and establish a strong presence in the community
CLAUDE GIROUX FOUNDATION / ROGERS CASTOR
MARKETING INTERN | JANUARY 2018-MAY 2018
Created graphics for original social media content, event signage, corporate documents, etc.
Started an Instagram and LinkedIn page, and increased followers on Twitter by 400+ and likes on Facebook by 65
Generated traffic to social media platforms through engagement with Claude, supporters, and sponsors
Wrote all content, assisted in design process, and oversaw the build of new website
Played a critical role in the planning and execution of The CGF Comedy Night at XFinity Live!
Recruited and managed group of 15 volunteers for Comedy Night
Developed e-mail campaigns to send to prospective sponsors
Researched new and innovative advertising initiatives
PHILADELPHIA SOUL ARENA FOOTBALL TEAM
GROUP SALES INTERN | MAY 2017- AUGUST 2017
Developed a proficiency in Sales Force to manage data, organize customer communication and touch points, and coordinate prospective client demographic details for future sales
Became the department's go-to for graphics by designing collateral for event promotion, ticket and group sales flyers, arena signage, e-mail campaigns, etc.
Assisted in recruitment for the Soul Summer Reading Program and Special Event Nights: direct sales to libraries, schools, and recreational programs
Exceeded sales goals of $500 for July and August, collectively
Became skilled using Paciolan 7 to finalize ticket sales with the arena
Acted as an asset during game days by managing client expectations, executing pre-game and half-time performances, ticket distribution and special promotions and events
EDUCATION
TEMPLE UNIVERSITY
School of Sport, Tourism and Hospitality Management
Bachelor of Science in Sport and Recreation Management
General Business Minor
Dean's List (2015-2019)
Graduation: May 2019
Latin Honors: Magna Cum Laude
VOLUNTEER EXPERIENCE
Special Olympics Young Athletes Program
March 2017-March 2018
Focus on Haiti
April 2014
PROFESSIONAL AFFILIATIONS
Sport and Governance Association
September 2016-Present
UNIVERSITY AFFILIATIONS
Delta Zeta Delta Tau Chapter
Spring 2017-Present
STHM Student Ambassador
January 2017-Present
Gavin R. White Scholarship
April 2018
WASSERMAN
PROPERTIES MARKETING INTERN | PRESENT
Actively participated in team round-tables and brainstorming meetings for creative marketing initiatives for clients
Supported managers and senior managers on one-off projects that helped us to understand a client, project or market more thoroughly
Executed deliverables in a timely manner that met the outlined objectives in SOWs, often including team and league valuations for sponsorship, naming rights and other business initiatives
Played an active role in sponsorship lead generation for developing racing league
Learned how to creatively execute every aspect of a sponsorship valuation analysis and thus acquired more independent projects as the internship progressed and I proved my value to the team
Indepthly researched a brand to understand its values, marketing strategies and previous activations to help internal teams understand a potential brand partner for clients
Leveraged analytics tools like Scarborough, IQ Media, Crimson Hexagon and CrowdTangle to measure social media presence, engagement, PR relevancy and market characteristics and demographics of various targets
CLAUDE GIROUX FOUNDATION
SOCIAL MEDIA COORDINATOR | MAY 2018-JAN 2019
Manage communication with a number of foundation contacts
Create graphics for social media content
Stay up-to date with Claude's endeavors and career success to relate it back to the foundation, which increased follower engagement
Engage with different social media accounts to increase followers and establish a strong presence in the community
CLAUDE GIROUX FOUNDATION / ROGERS CASTOR
MARKETING INTERN | JANUARY 2018-MAY 2018
Created graphics for original social media content, event signage, corporate documents, etc.
Started an Instagram and LinkedIn page, and increased followers on Twitter by 400+ and likes on Facebook by 65
Generated traffic to social media platforms through engagement with Claude, supporters, and sponsors
Wrote all content, assisted in design process, and oversaw the build of new website
Played a critical role in the planning and execution of The CGF Comedy Night at XFinity Live!
Recruited and managed group of 15 volunteers for Comedy Night
Developed e-mail campaigns to send to prospective sponsors
Researched new and innovative advertising initiatives
PHILADELPHIA SOUL ARENA FOOTBALL TEAM
GROUP SALES INTERN | MAY 2017- AUGUST 2017
Developed a proficiency in Sales Force to manage data, organize customer communication and touch points, and coordinate prospective client demographic details for future sales
Became the department's go-to for graphics by designing collateral for event promotion, ticket and group sales flyers, arena signage, e-mail campaigns, etc.
Assisted in recruitment for the Soul Summer Reading Program and Special Event Nights: direct sales to libraries, schools, and recreational programs
Exceeded sales goals of $500 for July and August, collectively
Became skilled using Paciolan 7 to finalize ticket sales with the arena
Acted as an asset during game days by managing client expectations, executing pre-game and half-time performances, ticket distribution and special promotions and events
EDUCATION
TEMPLE UNIVERSITY
School of Sport, Tourism and Hospitality Management
Bachelor of Science in Sport and Recreation Management
General Business Minor
Dean's List (2015-2019)
Graduation: May 2019
Latin Honors: Magna Cum Laude
VOLUNTEER EXPERIENCE
Special Olympics Young Athletes Program
March 2017-March 2018
Focus on Haiti
April 2014
PROFESSIONAL AFFILIATIONS
Sport and Governance Association
September 2016-Present
UNIVERSITY AFFILIATIONS
Delta Zeta Delta Tau Chapter
Spring 2017-Present
STHM Student Ambassador
January 2017-Present
Gavin R. White Scholarship
April 2018