Tia Banks
no image
Tia Banks

Skilled writer and public relations professional. Acquired customer service skills as well as hands-on experience working for high-profile beauty brands and spirits. Passionate about brainstorming ideas and staying current with trends, all while managing a personal blog focused on lifestyle and experiences.


Experience

CORE Magazine - Content Coordinator
Write and edit lifestyle articles as well as cultural interviews published on website increasing web traffic at least 40%
Create digital content for social media platforms in order to shape the brand's voice Gained basic knowledge of paid promotions on social platforms
Collaborate on initiation of social ambassador program, strategy, selection, pitching, contracts, and activation
Act as media point person for events like pop-up shops and community non-profit openings
Assist with CORE event execution and on-site support


Always In The Picture - Blogger in Chief
Write, edit, and publish posts consistent with a lifestyle focus on a biweekly basis
Collaborate with a photographer and create concept photoshoots
Curate interviews and guest posts


The Baddish Group - Account Assistant
Clients: Nemiroff Vodka, Four Roses Bourbon, and The French Cheese Board
Built MS Excel media lists using Cision and participated in editor pitches (desk sides) Handled event marketing and followed up with reports detailing metrics post-event Conducted editor/influencer outreach for collaboration opportunities

Alison Brod Marketing and Communications - PR Intern
Clients: Urban Decay, L’Oreal, Illuminage, Cover FX, and Circa
Wrote detailed weekly newsletters for clients regarding industry trends in the multicultural community
Created pitch calendar for editors and influencers
Prepared event press materials, media/press clips, editor/influencer gifting, and scheduled messenger services

Ali Fee PR - Fashion PR Intern
Clients: We Love Colors, Katie Ermilio, Waldrip, Design History, Ilana Ariel
Conducted industry research and media monitoring on all social accounts
Managed sample trafficking, product mailers, media lists, press clippings, social media, and content calendar