This Is Me
work experience
DIGTIAL MARKETING MANAGER
galahad marine sales, january 2019 - present
- Translate business goals into digital marketing campaigns, creating and communicating clear messaging and objectives.
- Plan and execute advertising strategies, utilize Adobe Creative Suite, to create content for multiple usage such as Google Display & Banner Ads, Social Media Marketing Posts, and Email Blasts to increase B2C sales and brand awareness.
- Responsible for building individual advertisement strategies, conducting market research, establishing a strict budget, creating content, deployment, optimizing and reporting on campaigns.
- Expand brand awareness through strategic Google Display Ads, resulting in an increase of +193% conversions in comparison year over year.
- Pull analytics from CRM platform, inserting data into Constant Contact to increase database and help maintain consistent contact through sales process.
- Using Google Display Ads, establish strategic targeted ads to expand market reach, driving results to help increase revenue.
- Increase monthly Social Media exposure on Facebook, Instagram, Twitter, LinkedIn and YouTube through paid and organic advertising.
- Create cohesive and responsive landing pages on company website, utilizing pages for specific targeted Google Display Ad campaigns.
- Using analytics pulled from Google, CRM & Internal measures, establish and target specific audiences to increase brand reach.
- Maintain a $40,000 yearly marketing budget to increase overall brand awareness and revenue.
- Acting as the SME, manage multiple digital marketing campaigns at different stages of development to ensure expressed KPI�s are achieved.
- Continuously update website, a/b test designs/layouts, create new and inviting content & swapping out banner ads to help increase visit time and users.
- Increased sales revenue for company +$4million over a year span directly resulting from aggressive marketing strategy.
- Track, analyze and report on all digital marketing efforts monthly using Google Analytics, Hootsuite & website traffic analytics to present to stakeholders.
- Write organic content for company newsletter, incorporating current events and industry updates and upload to website.
DIGITAL MEDIA SPECIALIST
cool nerds marketing agency, june 2017 - july 2018
- Worked closely with DMM and SMM to help establish compelling marketing plans and graphics to increase brand awareness for clients.
- Used tools provided to take organic imagery that can be used for Display Ads, Social Media Posts, Website Banner Ads or print media.
- Implemented effective marketing strategies for client�s social media platforms, Google Display/Banner Ads, email blasts, and print advertisements.
- Established cohesive content calendars for 8 assigned clients in various industries. (i.e. Banking, Food & Beverage, Retail and Recreational Sales)
- Reported on progress using Hootsuite and Microsoft Excel to clients in weekly meetings on all campaigns and important KPI�s
- Conducted market and industry research to stay up to date on all social media platforms, applying new strategies as needed.
- Monitored online presence, communicating directly with consumers on company brand image, gathering information to be reflected to stakeholders.
- Maintained strict monthly budgets for clients paid Google Display/Search Ads, as well as all paid Social Media ads.
work experience
DIGTIAL MARKETING MANAGER
galahad marine sales, january 2019 - present
- Translate business goals into digital marketing campaigns, creating and communicating clear messaging and objectives.
- Plan and execute advertising strategies, utilize Adobe Creative Suite, to create content for multiple usage such as Google Display & Banner Ads, Social Media Marketing Posts, and Email Blasts to increase B2C sales and brand awareness.
- Responsible for building individual advertisement strategies, conducting market research, establishing a strict budget, creating content, deployment, optimizing and reporting on campaigns.
- Expand brand awareness through strategic Google Display Ads, resulting in an increase of +193% conversions in comparison year over year.
- Pull analytics from CRM platform, inserting data into Constant Contact to increase database and help maintain consistent contact through sales process.
- Using Google Display Ads, establish strategic targeted ads to expand market reach, driving results to help increase revenue.
- Increase monthly Social Media exposure on Facebook, Instagram, Twitter, LinkedIn and YouTube through paid and organic advertising.
- Create cohesive and responsive landing pages on company website, utilizing pages for specific targeted Google Display Ad campaigns.
- Using analytics pulled from Google, CRM & Internal measures, establish and target specific audiences to increase brand reach.
- Maintain a $40,000 yearly marketing budget to increase overall brand awareness and revenue.
- Acting as the SME, manage multiple digital marketing campaigns at different stages of development to ensure expressed KPI�s are achieved.
- Continuously update website, a/b test designs/layouts, create new and inviting content & swapping out banner ads to help increase visit time and users.
- Increased sales revenue for company +$4million over a year span directly resulting from aggressive marketing strategy.
- Track, analyze and report on all digital marketing efforts monthly using Google Analytics, Hootsuite & website traffic analytics to present to stakeholders.
- Write organic content for company newsletter, incorporating current events and industry updates and upload to website.
DIGITAL MEDIA SPECIALIST
cool nerds marketing agency, june 2017 - july 2018
- Worked closely with DMM and SMM to help establish compelling marketing plans and graphics to increase brand awareness for clients.
- Used tools provided to take organic imagery that can be used for Display Ads, Social Media Posts, Website Banner Ads or print media.
- Implemented effective marketing strategies for client�s social media platforms, Google Display/Banner Ads, email blasts, and print advertisements.
- Established cohesive content calendars for 8 assigned clients in various industries. (i.e. Banking, Food & Beverage, Retail and Recreational Sales)
- Reported on progress using Hootsuite and Microsoft Excel to clients in weekly meetings on all campaigns and important KPI�s
- Conducted market and industry research to stay up to date on all social media platforms, applying new strategies as needed.
- Monitored online presence, communicating directly with consumers on company brand image, gathering information to be reflected to stakeholders.
- Maintained strict monthly budgets for clients paid Google Display/Search Ads, as well as all paid Social Media ads.