Sydney Hales - RESUME
Business Administration - Marketing
Location: Raleigh, NC, USA
School: NC State University
Major: Business Administration - Marketing

Sydney Hales - RESUME

Sydney Hales
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2701 Clark Avenue, Raleigh, NC 27607

North Carolina State University, Raleigh, NC August 2016 - May 2020
● Poole College of Management: Business Administration- Marketing
● Minor: Journalism
● GPA: 3.5
Lorenzo de’ Medici Institute, Florence, Italy June 2019
● Short-Term Study Abroad Program: Social Media Marketing
Junior Project Coordinator/Marketing Intern – Raleigh, NC; Mackenzie Ryan September 2019 – Present
• Perform candidate sourcing through various platforms, monitor Applicant Tracking Systems (ATS) maintenance and updates, and contact candidates to conduct initial recruiting phone screens
• Assist with marketing materials relating to the company’s internship program

Social Media Marketing Intern – Raleigh, NC; Media Partners, Inc. October 2018 – September 2019
● Researched social media trends and consumer interests to form client-focused social media content
● Managed client social media accounts among three online platforms with a focus on increasing awareness and engagement while maintaining a consistent brand image
● Organized and updated a companywide calendar for all employees

Camp Counselor – Jackson Hole, WY; Jackson Hole Mountain Resort/Teton Village May 2018 – August 2018
● Monitored a positive, fun, and safe environment for children ages 3-12
● Planned and led appropriate activities in art and music in accordance with developmentally appropriate practices

Marketing/Logistics & Operations Intern – Raleigh, NC; Elizabeth Bradley Designs January 2018 – April 2018
● Developed content, photographed merchandise and updated website with inventory for needlepoint retailer
● Coordinated and completed tasks to ensure timely shipping/ handling of online orders to international customers

Account Management Intern – Holden Beach, NC; EnergyGuard May 2017 – August 2017
● Provided administrative support with tasks including reconciling bank statements, paying bills, organizing spreadsheets, invoicing customers, and ordering supplies
● Maintained excellent customer relationships through telephone calls and emails

Marketing Intern – Raleigh, NC; NC State Baseball Team August 2016 – May 2017
● Supported head coach Elliott Avent to complete team-related tasks including travel logistics for away games
● Developed marketing materials for campus use to encourage game attendance

• Coursework: Digital Marketing Practicum, Social Media Marketing, Traditional & Digital Brand Promotion, Communication for Business Management, Marketing Research, Marketing Methods, Interpersonal Communications, Technology in Society & Culture, Electronic Media Writing, Business Policy and Strategy, Advanced News & Article Writing
• Skills: Microsoft Office Tools, Adobe Photoshop and Illustrator, Canva, Google Drive, Social Media Tools (Facebook, Instagram, Twitter, LinkedIn), SEO, Boolean Search, Basic Coding, Email Marketing, Campaign Creation, Hootsuite, Data Analytics & Website Creation
• Certifications: Google Ads Search Certification, Google Analytics Individual Qualification, Google Ads Video Certification, Google Web Designer Basics, & Mimic Pro Simulation Certificate of Completion

Poole College of Management Student Ambassador – NC State University March 2018 – Present
● Selected as one of 30 students to promote and represent the Poole College of Management to prospective students
● Coordinate and staff events for the Poole community, prospective students, alumni and employers
● Graduation Marshal Coordinator
○ Recruit, train and lead student volunteers to serve as event marshals for the Poole College of Management graduation
Alpha Delta Pi Sorority, Zeta Beta Chapter – Raleigh, NC
● Fundraising Co-Chair November 2017 – December 2018
○ Collaborated to plan and organize fundraising events throughout the year for 500+ guests
○ Created marketing materials to promote events to NCSU student body and Raleigh community members
○ Raised $19,000 to benefit the Ronald McDonald House
● Parents Weekend Chair November 2016 – December 2017
○ Managed $20,000 budget using Microsoft Excel and organized event details for 500+ guests

Marketing, Event Planning, Event Coordinator, Social Media, Management, Leadership