Susan Taplinger - Editor
Senior Content Editor
Advancing Editorial Excellence
Accomplished editorial professional committed to working with organizations to enhance core messaging and mission. Skilled in editing, crafting, and optimizing content across channels. Creative communicator, resourceful problem-solver. Core competencies include:
Copy, Line, and Substantive Editing Newsletter Management
Content Creation and Writing
Proofreading and Research Internal and External Communications
News Curation Crisis Communications
EDITORIAL CONTENT CONSULTANCY 2020 - Present
Senior Content Editor
Create and edit strategic content for individual clients and organizations. Edit and strategize a wide variety of content, including news articles, blog posts, web content, customer communications, and legal materials.
INTERNATIONAL TRADEMARK ASSOCIATION (INTA) 3/2019 – 1/2020
Served as the editorial lead on association’s publications to educate members, government officials, and other stakeholders about trademarks and related intellectual property, and the association’s public policy activities and positions. Developed overall content strategy, maintained editorial calendar, edited articles submitted by member volunteers and staff, wrote articles, secured photos, provided design input, and managed entire editorial process—through to website publication—for semimonthly INTA Bulletin.
EDITORIAL/COMMUNICATIONS CONSULTANCY 2015-2019
Editorial and Communications Specialist
Provided strategy and editorial content across platforms - both digital and print. Clients have included PSE&G, digital advertising firms, marketing trade organizations, nonprofits, theatrical productions, legal professionals, small businesses, and entrepreneurs.
DIRECT MARKETING ASSOCIATION – New York, New York 2006-2015
A professional trade organization, providing advocacy, education, and resources for marketers
Senior Director, Communications and Senior Editor (2012-2015)
Director, Communications and Senior Editor (2010-2012)
Promoted to improve visibility, perception, and brand recognition of major marketing trade organization. Planned, created, edited, and deployed communications and industry thought leadership, media outreach, and public relations for the association’s products, services, and announcements.
Wrote, edited, and posted blog articles and web content via content management system.
Edited and strategized member communications, including email alerts and executive messaging.
Served as editorial adviser to leadership team, including key presentations, speeches, and keynotes.
Successfully placed stories with both leading industry and national consumer publications.
Managed daily e-newsletter with readership base of 70,000.
Performed media outreach to journalists and media outlets, including writing, editing, and deploying press releases, pitching stories, and offering thought leadership resources for publication.
Supervised and managed freelance writers and interns.
Manager, Member Communications and Senior Editor (2007-2010)
Promoted to oversee broad range of communications projects and publications.
Managed and edited all aspects of company’s annual report; developed and implemented company's first all-digital annual report and supplemental printed brochure; brainstormed ideas and strategized for theme and design; worked closely with designers and subject-matter experts; supervised freelance writers; edited text extensively for style, clarity, grammar, and message.
Revised and updated company’s style guide.
Reviewed and edited quarterly government/public-policy journal in both print and digital formats.
Oversaw and edited ‘Point,’ an original bi-annual digital publication; helped to conceptualize and develop inaugural publication.
Initiated, researched, and coordinated organization’s first podcast.
Edited multiple special-interest newsletters for specific member groups.
Covered live presentations at conferences; produced articles for online newsstand and e-newsletter.
Curated and populated online “newsstand” with relevant articles from industry sources; in first year, increased online newsstand articles produced monthly by 230 percent.
Increased number of graphic images in communications library by 300 percent.
Consulting Editor 2003-2006
Provided editorial and communications guidance and support to individual clients, including authors, journalists, and theatrical producers.
Coached and directed preparation of speeches and presentations.
Shaped speeches and presentations for content, length, and effectiveness.
Edited press releases and brochures for style, line revisions, and flow.
Guided journalistic columns for style, line revisions, and column direction,
Contributed story ideas.
Worked with columnists on all aspects of revision process; proofread for grammar and spelling.
Bachelor of Arts, New York University — Major: Philosophy, Minors: English and French
Master of Music, Mannes College of Music
editor, content editor, copy editor, managing editor,