Susan Morningstar
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Location: Columbia, SC, USA
University: USC Columbia
Major: n/a

Susan Morningstar

Susan Morningstar
305 Saint Patrick Rd
Columbia, South Carolina 29210
xxx-xxx-xxxx
xxx-xxx-xxxx
xxx-xxx-xxxx/in/susanmorningstar/
PROMOTIONS & MARKETING GURU
Experienced and resourceful leader with over nineteen years of public relations and media experience in marketing including 14 years in radio and entertainment industry. Accustomed to managing a diverse group of interns and administrative personnel to support operations of an organization. Functioning as the opener and closer of new opportunities. A strategic thinker with positive energy, passion and focus on the company vision.
Key skills include:

 Marketing plans
 Relationship building
 Promotions management
 Effective verbal and written communications
 Event Planning
 Research and analytical skills
 Training
 Project management

PROFESSIONAL EXPERIENCE

Marketing Coordinator
10/2018 – 6/2019 Essex Homes
New home builder based in Lexington/Columbia, SC
Managed promotional and collateral materials.
Scheduled, planned and promoted networking and continuing education events as well as public open house events.
Wrote copy and assisted in purchasing advertising for radio stations, billboard and print.
Maintained inventories of company paraphernalia.
Revitalized and managed all social media accounts.
Created and updated graphics on all promotional materials and social media accounts for all markets and communities.
Markets include: Columbia/Lexington, Greenville, Charlotte, Aiken/Augusta and Coastal, NC.
Trained Real Estate agents on social media usage and analytics
Prepared social media analytic reports as needed
Marketing Director
07/2015 – 07/2017 Stone Interiors
Local natural stone manufacturing company located in Gaston, SC.
Managed promotional materials.
Scheduled, planned and promoted networking and continuing education events.
Wrote copy and purchased advertising for radio stations and print.
Wrote, presented, closed and recapped proposals for promotional programs.
Maintained inventories of company paraphernalia.
Implemented and managed all social media accounts.
Maintained email database.
Prepared and sent monthly emails to client base.
Planned and executed company involvement in trade shows.
Placed and created print advertisements for phone directories, local newspapers, magazines and client websites.
Promotions and Marketing Director/Webmaster
07/2002 – 3/2014 L&L Broadcasting (formerly Inner City Broadcasting)
Large radio broadcasting company based in Portland, Oregon and purchaser of five radio stations in Columbia, South Carolina in September 2013. Columbia, SC radio stations: WWDM (The Big DM 101.3), WMFX (FOX 102), WARQ (ROCK 93.5) and WOIC (ESPN Radio).
Managed promotional technicians including training of new hires.
Scheduled, planned and promoted live remote broadcasts of radio stations.
Wrote copy and scheduled for promotional announcements and liners.
Worked with programming and to implement strategic marketing plans for radio stations.
Researched charities and organizations for promotional opportunities.
Wrote, presented, closed and recapped proposals for promotional programs.
Secured merchandise, tickets and trips for promotional giveaways.
Maintained inventories of station paraphernalia and handled daily promotional activities and contests for a radio stations, as well as created and executed station events.
Placed and created print advertisements for phone directories, local newspapers, magazines and client websites.
Maintained websites for xxx-xxx-xxxx, xxx-xxx-xxxx, xxx-xxx-xxxx, xxx-xxx-xxxx and xxx-xxx-xxxx.
Promotions Coordinator
03/01 – 01/02 Infinity Broadcasting (CBS Radio)
Adult Contemporary radio station, WSSS FM (STAR 104.7) based in Charlotte, NC
Duties include created and maintained winner/listener database.
Scheduled, planned and promoted live remote broadcasts of radio station.
Wrote copy for promotional advertising.
Implemented strategic marketing plans for radio station.
Researched charities and organizations for promotional opportunities.
Wrote and presented and closed proposals for promotional programs.
Worked with programming and sales to develop marketing strategies and plans.
Secured merchandise, tickets and trips for promotional giveaways.
Handled daily promotional activities and contests for a radio station.
Account Executive
01/00 – 03/01 Infinity Broadcasting (CBS Radio)
Adult Contemporary radio station, WSSS FM (STAR 104.7) based in Charlotte, NC
Prospected and landscaped new business accounts for multi-tiered marketing campaigns.
Wrote copy for commercials.
Implemented strategic marketing plans for various clients.
Collected payments.
Wrote and presented proposals for advertising programs.
Negotiated rates and plans.
Optician/Assistant Manager
10/1998 – 12/1999 EyeCare Clinic
Maintained and controlled inventory of frames and eyewear accessories.
Greeted and assisted patients on frame and lens choices and options.
Interpreted prescriptions.
Billed patient accounts.
Answered incoming calls to Optical department.
Purchased frames from various vendors and maintain a balanced inventory for satellite office.
Liaison to main office.
Coordination Assistant
02/1998-10/98 Nurses Rx
National travel nurse employment agency in Charlotte, NC
Gathered quality assurance of potential travel candidates: reference checks, license verification etc.
Canceled and terminated nurse contracts for various reasons.
Confirmed nurse’s assignments with facilities.
Prepared various reports for Marketer and Coordinator.
General administrative office duties
Check out /Billing Receptionist
06/1997-02/1998 Columbia Skin Clinic
Dermatologist group practice in Columbia, SC
Checked patients out for office visits and surgeries.
Posted charges and payments using CPT and ICD-9 codes.
Answered questions and explain insurance billings and patient financial responsibilities.
Maintained cash drawer.
Updated patient accounts and electronic information files.
Scheduled follow-up appointments.
Travelled to satellite office once weekly to perform all clerical and receptionist duties.
Prepared daily deposits.
Optician/Manager/Buyer
10/1995 - 05/1997 Contact Lens Clinic
Optometric practice in Columbia, SC
Maintained and controlled inventory of frames and eyewear accessories.
Greeted and assisted patients on frame and lens choices and options.
Interpreted eyewear prescriptions.
Performed third party billing using CPT and ICD-9 codes.
Billed patient accounts and post payments.
Maintained a cash drawer.
Answered incoming calls to Optical Shoppe.
Assistant Retail Manager
9/1993 – 10/1995 Lenscrafters
National optical shop and optometric practice in Columbia, SC
Supervised sales associates to maintain high retail sales and promote good customer service.
Trained new associates and review current associates.
Assisted General Manager in all office duties, including performing third party billing and preparing daily inventory and cash reports.
Handled cash and checks, posted payments on customer accounts.
Prepared and making daily deposits.



EDUCATION

University of South Carolina, Columbia, SC, 1987 – 1989
College of Charleston, Charleston, SC 1986-1987

marketing