Surbhi CV
I have experience in Digital Marketing with extensive experience in building, maintaining and running successful
Digital Marketing Campaigns.
Adept at creating and implementing successful campaigns aimed at improving brand awareness and presence. As a marketer, my goal is to provide best services to the clients through the adoption and implementation of best-in-class digital marketing strategies.
Technical Skills
• Operating System : Windows 7, Windows 10, Linux
• Languages : HTML, CSS, SQL, Java Script
• CMS : Word press, Magento, SAP Hybris, Sitecore
• Tool/Techniques : SEO,SEM, SEA, Pay Per Click (PPC), CRO, Facebook Ads & YouTube Marketing, App Store
Optimization (ASO), MS Excel, MS PowerPoint & MS Word, Cost per Click (CPC), Affiliate
Marketing, Google Sheets.
• Other Tools : Google Analytics, Search Console, Google Ad words, MOZ, SEM Rush, Ahrefs, Screaming
Frog, Rank Tracker, Majestic, Hoot Suite, Google Insights, Google Tag Manager, Tableau
Double click, Mail chimp.
Education & Certification
• Bachelor of Technology in Information Technology with 72% from Rajasthan Technical University, India (May 2007-May 2011)
• Successfully completed Google Ad words Fundamental certification.
• Successfully completed Google Analytics Individual certification.
Professional Experience
IDP Education India Pvt. Limited May 2017–Oct. 2019
Techniques used:
• Search Engine Optimization, YouTube Marketing, App store optimization, SAP hybris, and Google Ad words, Google Analytics, Search Console, MS Excel, MS PowerPoint & MS Word, HTML, CSS
Responsibilities include:
• Did research on the best Keywords using keyword planner tool.
• Employed social media strategies to promote companies' products and services.
• Analyzed current content of WebPages and discussed with content team.
• Managed Facebook, and blog accounts & Google Ad word Account.
• Handled all marketing communication related activities on social media platforms.
• Monitored effectiveness of SEO and marketing programs in terms of traffic.
• Had regular interaction with the clients & management team to help them build their business strategies, discuss threats.
• Analyzed the technical SEO of websites and made valuable changes like schema, knowledge graph.
• Managed ASO campaigns.
Adglobal360 (Digital Agency), Gurgaon (India) July 2016–May 2017
Techniques used:
• Word press , Magento , Search Engine Optimization, MS Excel, MS PowerPoint & MS Word,
Responsibilities include:
• Worked on various clients like travel, real-estate and news websites.
• Developed on-site body content, Meta descriptions and page titles in support of SEO.
• Increased relevant click through and conversion rate through promotions.
• Stayed up-to-date on evolving SEO trends, practices and guidelines.
• Completed daily, weekly and monthly tracking reports for traffic and keyword performance.
• 7 months experience with creating and maintaining Tableau
Acknown Technologies (India) Nov. 2013–July 2016
Techniques used:
• Word press , Magento , Search Engine Optimization, MS Excel, MS PowerPoint & MS Word,
Responsibilities include:
• Drafted and implemented company SEO plans and created road map for accomplishments.
• Troubleshoot poor rankings and developed improvement strategies.
• Prepared comprehensive strategy updates, audit for websites and on page changes reports.
• Utilized keyword research tool to track progress and performance.
• Identified and evaluated new technologies, used technology innovation and efficiencies to stimulate organic growth of our clients.
SEO Valley, Bangalore (India) Nov. 2012–Nov. 2013
Techniques used:
• Search Engine Optimization, MS Excel, MS PowerPoint & MS Word
Responsibilities include:
• Research for the best keyword by Google Ad word tool.
• Creation of the title and Meta tag for the client sites.
• Find the on-page issues and providing optimum solution as per the issue encountered.
• Created the SEO auditing report for the clients.
• Traffic analysis of the client websites using tools such as Webmaster Tool and Google Analytics Tool.
• Off-page optimizations including extensive press releases, blog and article submissions, directory submissions and local search engine submissions.
Additional Experience and Awards
• Got Global Excellence Award for best marketing delivery in IDP.
• Got Client appreciation for timely delivery with excellent customer feedback.
• Nominated twice for “Employee of the Month” in IDP for timely Successful completion of Projects.
Personal Information: References on Request
Gender: Female
Language: English (Full Professional Proficiency), Nederland- Limited Working Proficiency
Place: Antwerp, Belgium
LinkedIn Profile: ------------/in/surbhi-a-3151a040/
I have experience in Digital Marketing with extensive experience in building, maintaining and running successful
Digital Marketing Campaigns.
Adept at creating and implementing successful campaigns aimed at improving brand awareness and presence. As a marketer, my goal is to provide best services to the clients through the adoption and implementation of best-in-class digital marketing strategies.
Technical Skills
• Operating System : Windows 7, Windows 10, Linux
• Languages : HTML, CSS, SQL, Java Script
• CMS : Word press, Magento, SAP Hybris, Sitecore
• Tool/Techniques : SEO,SEM, SEA, Pay Per Click (PPC), CRO, Facebook Ads & YouTube Marketing, App Store
Optimization (ASO), MS Excel, MS PowerPoint & MS Word, Cost per Click (CPC), Affiliate
Marketing, Google Sheets.
• Other Tools : Google Analytics, Search Console, Google Ad words, MOZ, SEM Rush, Ahrefs, Screaming
Frog, Rank Tracker, Majestic, Hoot Suite, Google Insights, Google Tag Manager, Tableau
Double click, Mail chimp.
Education & Certification
• Bachelor of Technology in Information Technology with 72% from Rajasthan Technical University, India (May 2007-May 2011)
• Successfully completed Google Ad words Fundamental certification.
• Successfully completed Google Analytics Individual certification.
Professional Experience
IDP Education India Pvt. Limited May 2017–Oct. 2019
Techniques used:
• Search Engine Optimization, YouTube Marketing, App store optimization, SAP hybris, and Google Ad words, Google Analytics, Search Console, MS Excel, MS PowerPoint & MS Word, HTML, CSS
Responsibilities include:
• Did research on the best Keywords using keyword planner tool.
• Employed social media strategies to promote companies' products and services.
• Analyzed current content of WebPages and discussed with content team.
• Managed Facebook, and blog accounts & Google Ad word Account.
• Handled all marketing communication related activities on social media platforms.
• Monitored effectiveness of SEO and marketing programs in terms of traffic.
• Had regular interaction with the clients & management team to help them build their business strategies, discuss threats.
• Analyzed the technical SEO of websites and made valuable changes like schema, knowledge graph.
• Managed ASO campaigns.
Adglobal360 (Digital Agency), Gurgaon (India) July 2016–May 2017
Techniques used:
• Word press , Magento , Search Engine Optimization, MS Excel, MS PowerPoint & MS Word,
Responsibilities include:
• Worked on various clients like travel, real-estate and news websites.
• Developed on-site body content, Meta descriptions and page titles in support of SEO.
• Increased relevant click through and conversion rate through promotions.
• Stayed up-to-date on evolving SEO trends, practices and guidelines.
• Completed daily, weekly and monthly tracking reports for traffic and keyword performance.
• 7 months experience with creating and maintaining Tableau
Acknown Technologies (India) Nov. 2013–July 2016
Techniques used:
• Word press , Magento , Search Engine Optimization, MS Excel, MS PowerPoint & MS Word,
Responsibilities include:
• Drafted and implemented company SEO plans and created road map for accomplishments.
• Troubleshoot poor rankings and developed improvement strategies.
• Prepared comprehensive strategy updates, audit for websites and on page changes reports.
• Utilized keyword research tool to track progress and performance.
• Identified and evaluated new technologies, used technology innovation and efficiencies to stimulate organic growth of our clients.
SEO Valley, Bangalore (India) Nov. 2012–Nov. 2013
Techniques used:
• Search Engine Optimization, MS Excel, MS PowerPoint & MS Word
Responsibilities include:
• Research for the best keyword by Google Ad word tool.
• Creation of the title and Meta tag for the client sites.
• Find the on-page issues and providing optimum solution as per the issue encountered.
• Created the SEO auditing report for the clients.
• Traffic analysis of the client websites using tools such as Webmaster Tool and Google Analytics Tool.
• Off-page optimizations including extensive press releases, blog and article submissions, directory submissions and local search engine submissions.
Additional Experience and Awards
• Got Global Excellence Award for best marketing delivery in IDP.
• Got Client appreciation for timely delivery with excellent customer feedback.
• Nominated twice for “Employee of the Month” in IDP for timely Successful completion of Projects.
Personal Information: References on Request
Gender: Female
Language: English (Full Professional Proficiency), Nederland- Limited Working Proficiency
Place: Antwerp, Belgium
LinkedIn Profile: ------------/in/surbhi-a-3151a040/