Troy, Michigan 2015 – 2017
Demand Generation Marketing Specialist @ Fisher Unitech
Conducted a complete digital marketing strategy refresh for all products offered by the company in under a year.
Successfully increased sales both in software (CAD) and hardware (3D printing).
Increased email retention for opens and active engagement.
Reported directly to the Chief Marketing Officer and conducted project management when requested.
Troy, Michigan 2014 – 2015
Marketing Coordinator @ RCC Web Media Agency
Managed several accounts across different industries and their digital marketing efforts, with a focus on social media, SEO, reputation management and email marketing.
Worked with a diverse team of designers, account managers, developers, and sales managers in order to satisfy customers’ needs in terms of digital marketing and web development projects under tight deadlines.
Utica, Michigan 2012 – 2014
Creative Director @ Coupon Wallet
Helped start-up gain multiple funding rounds and awarded “Best New Business” in the local area.
Created entire content marketing strategy and marketing sales funnels and launched new campaign initiatives with a modest budget.
Utica, Michigan 2008 – 2014
Content Manager @ PocketCents, Inc.
Created a comprehensive digital marketing strategy with a strong emphasis on content marketing such as regular blogging, knowledge guides, social media content, and online community outreach.
Successfully helped to secure start-up funding.
Leveraged small budget for digital marketing to accomplish larger scale campaign initiatives.
digital marketing, marketing, content marketing, email marketing, marketing manager, social media