Sofia D'Alessandro Resume
PROFESSIONAL EXPERIENCE
Hard Rock Cafe/ New York Yankees New York, NY April 2016-July 2018
Marketing Manager
The New York Yankees Steakhouse is a joint venture between the Hard Rock Café International and the New York Yankees baseball team. My responsibilities include the following:
• Design and manage loyalty program using credit card system data to track user behavior and increase overall spend and participation through exclusive and unique physical and experiential incentives.
• Arrange VIP experiences and gifts for top clients
• Manage relationships with luxury brands, local businesses, attractions, concierge and venues
• Oversee client referrals and in-house guest perks and experiences
• Spearhead business rebrand, logo design, and promotional strategy
• Manager of business’ six-figure marketing budget covering, advertising, PR, client gifts and perks
Corkbuzz Wine Studio New York, NY July 2015 – April 2016 Marketing Manager & Executive Assistant to the CEO
As the Executive Assistant, I was responsible for coordinating restaurant operations, marketing projects, managing corporate client accounts and strategic partnerships while developing and restructuring the wine class business by changing the class offerings and composing and more profitable schedule. This change in programming resulted in an increase of 60% to 90% percent in just eight months.
• Manage online E-commerce store, email blasts, and act as web editor for all three restaurant pages
• Design brand assets; class presentations, flyers for events, logos, online images and web copy
• Promote events to build guest and subscription basis
• Conduct outreach and sales meetings to bring in consistent event revenue in New York and Charlotte
• Manage in house promotions and empower team to promote offerings and events
AM Only/ Paradigm Talent Agency Brooklyn, NY January 2014- January 2015
Marketing Intern
AM Only is an electronic talent agency representing globally successful DJs such as Tiësto, David Guetta, Zedd, Skrillex, Disclosure, and over 200 other acts. I reported to AM ONLY’s Director of Marketing and served as tour marketing support for various up and coming DJs. My duties included the following:
• Wrote web content, social media blurbs and tweeted to millions of fans, scheduled Facebook posts
• Syndicated promotional content to venues for online publishing
• Developed digital growth and engagement for Porter Robinson #WORLDSTOUR Campaign
• Managed tour marketing budgets and tour promotion spending
• Implemented system and training for future interns and published the company Intern Handbook
EDUCATION
New York University
B.A. Recorded Music, Clive Davis Institute, Tisch School of the Arts - May 2015 Focus in Business Marketing
SKILLS & PROGRAMS: Microsoft Office Suite, Photoshop, Concur, Quickbooks, PowerPoint, FileMaker Pro, Google Drive, OS Commerce, Wordpress, HTML, iContact, TripleSeat, Breadcrumb, OpenTable, Micros, Fishbowl, HotSchedules, Yelp, TripAdvisor.
PROFESSIONAL ORGANIZATIONS
Cypriot Young Professionals (CYP)
Hellenic American Chamber of Commerce (HACC)
PROFESSIONAL EXPERIENCE
Hard Rock Cafe/ New York Yankees New York, NY April 2016-July 2018
Marketing Manager
The New York Yankees Steakhouse is a joint venture between the Hard Rock Café International and the New York Yankees baseball team. My responsibilities include the following:
• Design and manage loyalty program using credit card system data to track user behavior and increase overall spend and participation through exclusive and unique physical and experiential incentives.
• Arrange VIP experiences and gifts for top clients
• Manage relationships with luxury brands, local businesses, attractions, concierge and venues
• Oversee client referrals and in-house guest perks and experiences
• Spearhead business rebrand, logo design, and promotional strategy
• Manager of business’ six-figure marketing budget covering, advertising, PR, client gifts and perks
Corkbuzz Wine Studio New York, NY July 2015 – April 2016 Marketing Manager & Executive Assistant to the CEO
As the Executive Assistant, I was responsible for coordinating restaurant operations, marketing projects, managing corporate client accounts and strategic partnerships while developing and restructuring the wine class business by changing the class offerings and composing and more profitable schedule. This change in programming resulted in an increase of 60% to 90% percent in just eight months.
• Manage online E-commerce store, email blasts, and act as web editor for all three restaurant pages
• Design brand assets; class presentations, flyers for events, logos, online images and web copy
• Promote events to build guest and subscription basis
• Conduct outreach and sales meetings to bring in consistent event revenue in New York and Charlotte
• Manage in house promotions and empower team to promote offerings and events
AM Only/ Paradigm Talent Agency Brooklyn, NY January 2014- January 2015
Marketing Intern
AM Only is an electronic talent agency representing globally successful DJs such as Tiësto, David Guetta, Zedd, Skrillex, Disclosure, and over 200 other acts. I reported to AM ONLY’s Director of Marketing and served as tour marketing support for various up and coming DJs. My duties included the following:
• Wrote web content, social media blurbs and tweeted to millions of fans, scheduled Facebook posts
• Syndicated promotional content to venues for online publishing
• Developed digital growth and engagement for Porter Robinson #WORLDSTOUR Campaign
• Managed tour marketing budgets and tour promotion spending
• Implemented system and training for future interns and published the company Intern Handbook
EDUCATION
New York University
B.A. Recorded Music, Clive Davis Institute, Tisch School of the Arts - May 2015 Focus in Business Marketing
SKILLS & PROGRAMS: Microsoft Office Suite, Photoshop, Concur, Quickbooks, PowerPoint, FileMaker Pro, Google Drive, OS Commerce, Wordpress, HTML, iContact, TripleSeat, Breadcrumb, OpenTable, Micros, Fishbowl, HotSchedules, Yelp, TripAdvisor.
PROFESSIONAL ORGANIZATIONS
Cypriot Young Professionals (CYP)
Hellenic American Chamber of Commerce (HACC)