Social Media Marketing Professional
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Social Media Marketing Professional

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LAUREN HODGKINS
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Relocating to FL August 2019 ♦ C:------------ ♦ ------------

------------------------------------ PROFESSIONAL SUMMARY -----------------------------------
An ambitious, goal-oriented professional driven by a passion for creativity in the arts and influenced by a strong desire to succeed in the marketing and advertising field.
---------------------------------------------- SKILLS ---------------------------------------------------
Certified in Adobe Illustrator Public Relations
Social Media Marketing Product Sales
Microsoft Office Teamwork
Customer Service Sketching
Detail-oriented Data entry
------------------------------------------ WORK HISTORY ----------------------------------------
Social Media Community Manager, 10/2018 - current
Hasbro – Pawtucket RI

• Manages day-to-day community management for all Hasbro corporate and branded social media channels on Facebook, Twitter, and Instagram
• Works directly with creative departments to develop content marketing strategies for brand channels
• Identifies all emerging social trends and strategizes executing trending social content for Hasbro brand channels
• Report on results from digital marketing campaigns to optimize long-term success through work in Sprinklr, Facebook Business Manager, Sprout, Crimson Hexagon, and Oracle
• Directly responds to consumer requests and feedback in an omni-channel environment
• Escalates any product, brand, or legal issues to appropriate business partners
• Manages social media content calendar for Hasbro brand social channels

Associate Social Media Manager, 10/2017 to 10/2018
Hasbro – Pawtucket, RI
• Responsible for community management of 28 social brand channels via Sprout and Sprinklr management platforms
• Identified various social trends through social listening activations to enhance social relevance of Hasbro brands
• Approved and edited various social content prior to publishing to Hasbro brand social channels
• Contributed in drafting routing for required approvals, and publishing social media content for various Hasbro events such as Toy Fair and Comic Cons
• Manages social media content calendar for all Hasbro-related campaigns and events


Public Relations, Product, and Marketing Coordinator, 05/2016 to 08/2017
Boston International – Franklin, MA
• Responsible for product marketing through a variety of social media platforms, including Instagram, Facebook, Twitter, and Pinterest.
• Responsible for all product submissions, press releases and press kits to BI’s consumers and/or trade magazines
• Conducted written interview for 2017 Party & Paper retailer magazine, Fall/Winter retail trends questionnaire
• Served as the liaison between manufacturer (located in Germany) and middleman (Boston International) in a B2B relationship.
• Designed initial outline of all company catalogs through work in Adobe InDesign
• Maintained up-to-date records of all products received through Germany throughout entire catalog production process through work in Microsoft Excel

Event Coordinator, 01/2013 to 02/2014
94 HJY – Providence, RI
• Assisted in the organization of five public relations events to strengthen station's image in the community
Executive Assistant, 08/2012 to 05/2013
Sodexo – Bridgewater, MA
• Completed daily invoices in a timely manner.
• Balanced and submitted the weekly budget in accordance with the deadline.
--------------------------------------------- EDUCATION ---------------------------------------------
Rhode Island School of Design
Adobe Illustrator Certification: 2019

Stonehill College - Easton, MA
Bachelor of Arts: 2015
Major: Marketing through Communication and Design
Minor: Business
Relevant Coursework: Public Relations; New Product Management; Marketing Research; Graphic Design; Multi-Media Communications; Corporate Finance; Business Management; Drawing