Simon Tran - Resume
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Simon Tran - Resume

WORK EXPERIENCE
UC Irvine Sports May 2019 – Present
Digital Marketing Intern Irvine, CA
Boosts overall social media engagements by tracking analytics and key performance indicators
Creates and manages multiple digital content creatives weekly using Adobe Creative Cloud and expertise in entertainment to generate awareness and increase conversions
Strategically manages Facebook, Instagram, Twitter and grows follower-base 13% QoQ via content creation
Collaborates with a cross-functional group of 15 student leaders to execute quarterly marketing initiatives
Simon Elijah Photography Nov 2016 – Present
CEO, Founder Los Angeles, CA
Optimizes business promotion strategies by hacking social media algorithms on Facebook, Instagram, Twitter
Conducts A/B tests and execute experiments to improve customer segments and business elements driving organic views by 433%
Establishes competitive pricing plans increasing conversion rates by 170%, building customer relations, and raising money for cancer research
Surges brand visibility by collaborating with local companies and influencers for social media advertisements
LEADERSHIP & INVOLVEMENT
Sigma Chi | Eta Sigma Chapter Oct 2016 – Present
Dir. of Content Creation, Dir. of Philanthropy, Dir. of Alumni Relations Irvine, CA
Hosts quarterly events to 30,000+ students by collaborating with a cross-functional group of 68 students
Promotes attendance of on-campus events and community philanthropies via marketing initiatives
Raised over $20,000 in two weeks across 49 sororities & fraternities for annual philanthropy to end cancer
Establishes new partnerships with sponsors and companies in the Irvine area to build UCI brand presence
Spearheads key operations to reconnect 130+ alumni to the chapter by developing mentorship programs
Develops original marketing collateral to boost brand image and improve quarterly recruitment statistics
UC Irvine Jan 2020 – Feb 2020
Student Employment Interviewer Irvine, CA
Communicated company’s value proposition by conducting over 75 student interviews
Applied brand personality traits by filtering candidates according to a strict set of company values

UCI Anteater Recreation Center Summer Camp May 2019 – Aug 2019
Camp Counselor Irvine, CA
Dedicated 145+ hours to create an inclusive on-campus environment & program for camp attendees ages 8-16
Lead daily administrative duties (check-in, parent questions, CPR certified) to ensure successful operations
Collaborated with professional staff and camp counselors to ensure the success of large-scale operations
EDUCATION
University of California, Irvine Expected: Fall 2020
Bachelor of Arts in Business Economics
Awards: Dean’s Honor List (2x)
SKILLS & INTERESTS
Certifications: Professional Proficiency in Vietnamese & English, Google Analytics, Google Ads Search
Skills: Adobe CC (Photoshop, Lightroom, Premiere Pro), Social Media Marketing, Shopify, Facebook Ads
Interests: Tik Tok, Creative Ventures, International Cuisines, Exploring the Outdoors, Traveling, Yelp