Sherry Eshrati
Hi Sherry Eshrati, MBA, CSM
------------ ? ------------
Project Management Professional
t Comprehensive experience in managing project of all sizes based on customer requirements and specifications.
t Well qualified at building Web Architectures and Designs, Web Solutions, and User Interfaces.
t Expertise in all elements of project lifecycles including setting deliverables, scheduling and time management, resource management, budgeting, tracking, quality assurance, and testing (issue management).
t Additional experience using design tools to provide marketing assistance in support of print and online advertisements and related campaigns.
CORE COMPETENCIES
? Project Management ? User Interfaces ? Client Collaborations ?Team Management ? Cost Reductions ? Resource Management ? Analysis Skills ? Project Schedules and Tracking ? Quality Assurance (QA) ? iOS ? Project Lifecycles ? Waterfall and Agile methodologies ? HTML, XML, CSS ? Content Management ? Ecommerce ? WordPress, Shopify, Magento and .Net? Zendesk ? Basecamp, Liquid Planner , Sales Force, InvisionApp, Jira, Asana? Visio, PowerPoint, Photoshop, and Axure
EXPERIENCES AND ACHIEVEMENTS
Freelancing
Ecommerce Project Manager 2017-Present
t Ensure that all projects are delivered on-time.
t Maintain project plans to monitor and track progress.
t Manage the relationship with the client.
t Meet with clients to take detailed ordering briefs and clarify the specific requirements of each project.
t Track project performance.
t Coordinate with 3rd party vendors.
t Distribute weekly project status reports, making necessary changes along the way.
t Manage UAT/QA phase.
Sample Projects:
t ------------/
t ------------/
t ------------/
t ------------/
t ------------/
Hewlett Packard Enterprise
Brand Consultant/Project Manager 2018-2019
t Managed Brand Central content update on a daily basis.
t Created Email Blast Content in the internal application and scheduled/sent out to the partners/agencies.
t Reviewed and QA the new functionality on the website.
t Managed the website redesign project.
t Managed day to day on Brand Central needs/support Brand Activation lead on key projects.
t Managed Google Analytics for Brand Central, dashboard reporting and identifying insights and trends to create suggested improvements.
t Worked with the offshore team on key Identify projects as needed and cross-train/additional coverage on CRT.
t Provided support to the user's inquiries via Zendesk platform.
t Worked with the development team for the new features/design changes on the website, conducted QA via Trello
Bank of America
UAT and QA Consultant 2017-2018
t Worked with the line of businesses and vendors to develop UAT plans, timelines, scope, requirements and test scenarios and prepare periodic reports to the applicable executives, and team members.
t Conducted post-production validation. Implemented and communicated changes to improve UAT processes/ framework.
t Chaired defect meetings and manage to track of all defects and issues, responsible for issue escalation/remediation.
Code Particle, Culver City, CA 2016-2017
Senior Project Manager
t Managed project milestones and deliverables, ensured correct project priorities, updated project schedules on a weekly basis.
t Translated user requests into well-scoped and clear statements of work, created quotes including pricing, got client sign-off on change orders.
t Delivered multiple agile projects, with durations between one week and two months, on time and on budget, including planning, scope, reporting, resource allocation, risk mitigation, and identification/removal of blocking items.
t Served as the bridge between our internal team of 8 developers/designers and clients. This means I am fluent in all three languages: Developer, Designer, and Client.
t Managed projects and submitted tasks through Jira and spreadsheets to meet deadlines and stay on budget.
Example projects:
t A known ride- sharing company and their digital partners on API integration and implementation.
t A network security company to migrate their vulnerability management program from an old platform to a new, more cost efficient platform which provides live visibility into any asset on any computing platform.
VISION TECHNOLOGY, El Segundo, CA 2013 – 2016
Senior Project Manager
t Managed and lunched over 80 website projects successfully throughout the entire life-cycle, including budget and resource allocation, development and maintenance of project schedules, and quality assurance.
t Communicated and consulted with clients throughout the implementation process.
t Created website information architecture and user interfaces.
t Facilitated client’s desires and expected deliverables by providing direction and support directly to the project team.
t Managed web training for 20+ attendees, led in-person training for 40+ people.
t Interfaced directly with clients and traveled as needed for onsite presentations and training.
Sample Projects:
t ------------/ (Transitional Research in Oncology, UCLA)
t ------------/
t http://www.glendaleca.gov/
SPINX WEBDESIGN, Glendale, CA 2012 – 2013
Project Manager
t Developed client web solutions by formulating objectives and solutions in partnership with customers; researched, planned, and wire-framed/prototyped projects. Planned and directed project life-cycle deliverable, and monitored resource availability. Prepared installation and modification specifications; monitored project progress and tracked action items.
t Assured the quality of developed web solutions by developing and executing test plans, and by maintaining project and technical documentation.
t Oriented, trained, scheduled, and coached employees to successfully complete deliverables.
t Met cost standards by monitoring expenses and implemented cost-saving measures that led to a 15% cost reduction.
t Provided project status reports by collecting, analyzing, and summarizing data and trends.
t Managed an offshore team of 20+ development and designers in India using AGILE Scrum via Skype.
Sample projects:
t ------------/
t ------------/en-us/default.html
t ------------/
DOCTOR RELATIONS, Canoga Park, CA 2008 – 2012
SEO Project Manager and Supervisor
t Created and managed a database that systematically organized SEO flow process and strategy; built profession-specific and client-detailed keyword databases utilizing Google Adwords tools. Researched and implemented result-oriented techniques for organic white-hat SEO including using video sitemaps to successfully promote the client’s business on the Internet, resulting in a measurable increased online presence on Google went from page 5+ to the first page in less than three months.
t Optimized YouTube video exposure/blog presence for existing clients using WordPress plugins.
t Increased search engine rankings for client’s blogs by continually updating website content and implementing new techniques, resulted in decreasing the bounce rate and increasing the average time on page and page views.
FAMO CONSTRUCTION CO., INC., Tarzana, CA 2005 – 2008
Marketing Assistant
t Utilized Adobe InDesign, Photoshop, and Illustrator to create externally-distributed materials ranging from national print advertisements, to catalogs, posters, videos, postcards, and internal material. Provided new cost-effective options that improved the quality of print pieces while adhering to budgets.
Khobreh Pardaz Pars, Tehran, Iran 2000-2003
Software Analyst, QA
t Defined application problem by conferring with clients; evaluating procedures and processes. Developed solution by preparing and evaluating alternative workflow solutions. Controlled solution by establishing specifications; coordinating production with programmers. Validated results by testing programs.
t Ensured operation by training client personnel; providing support. Provided reference by writing documentation.
EDUCATION
Master of Business Administration, Keller Graduate School of Management
Bachelor of Computer Science, Azad University
CERTIFICATION
CSM: Certified Scrum Master, Scrum Alliance
------------/community/profile/zeshrati
------------/in/sherryeshrati
Hi Sherry Eshrati, MBA, CSM
------------ ? ------------
Project Management Professional
t Comprehensive experience in managing project of all sizes based on customer requirements and specifications.
t Well qualified at building Web Architectures and Designs, Web Solutions, and User Interfaces.
t Expertise in all elements of project lifecycles including setting deliverables, scheduling and time management, resource management, budgeting, tracking, quality assurance, and testing (issue management).
t Additional experience using design tools to provide marketing assistance in support of print and online advertisements and related campaigns.
CORE COMPETENCIES
? Project Management ? User Interfaces ? Client Collaborations ?Team Management ? Cost Reductions ? Resource Management ? Analysis Skills ? Project Schedules and Tracking ? Quality Assurance (QA) ? iOS ? Project Lifecycles ? Waterfall and Agile methodologies ? HTML, XML, CSS ? Content Management ? Ecommerce ? WordPress, Shopify, Magento and .Net? Zendesk ? Basecamp, Liquid Planner , Sales Force, InvisionApp, Jira, Asana? Visio, PowerPoint, Photoshop, and Axure
EXPERIENCES AND ACHIEVEMENTS
Freelancing
Ecommerce Project Manager 2017-Present
t Ensure that all projects are delivered on-time.
t Maintain project plans to monitor and track progress.
t Manage the relationship with the client.
t Meet with clients to take detailed ordering briefs and clarify the specific requirements of each project.
t Track project performance.
t Coordinate with 3rd party vendors.
t Distribute weekly project status reports, making necessary changes along the way.
t Manage UAT/QA phase.
Sample Projects:
t ------------/
t ------------/
t ------------/
t ------------/
t ------------/
Hewlett Packard Enterprise
Brand Consultant/Project Manager 2018-2019
t Managed Brand Central content update on a daily basis.
t Created Email Blast Content in the internal application and scheduled/sent out to the partners/agencies.
t Reviewed and QA the new functionality on the website.
t Managed the website redesign project.
t Managed day to day on Brand Central needs/support Brand Activation lead on key projects.
t Managed Google Analytics for Brand Central, dashboard reporting and identifying insights and trends to create suggested improvements.
t Worked with the offshore team on key Identify projects as needed and cross-train/additional coverage on CRT.
t Provided support to the user's inquiries via Zendesk platform.
t Worked with the development team for the new features/design changes on the website, conducted QA via Trello
Bank of America
UAT and QA Consultant 2017-2018
t Worked with the line of businesses and vendors to develop UAT plans, timelines, scope, requirements and test scenarios and prepare periodic reports to the applicable executives, and team members.
t Conducted post-production validation. Implemented and communicated changes to improve UAT processes/ framework.
t Chaired defect meetings and manage to track of all defects and issues, responsible for issue escalation/remediation.
Code Particle, Culver City, CA 2016-2017
Senior Project Manager
t Managed project milestones and deliverables, ensured correct project priorities, updated project schedules on a weekly basis.
t Translated user requests into well-scoped and clear statements of work, created quotes including pricing, got client sign-off on change orders.
t Delivered multiple agile projects, with durations between one week and two months, on time and on budget, including planning, scope, reporting, resource allocation, risk mitigation, and identification/removal of blocking items.
t Served as the bridge between our internal team of 8 developers/designers and clients. This means I am fluent in all three languages: Developer, Designer, and Client.
t Managed projects and submitted tasks through Jira and spreadsheets to meet deadlines and stay on budget.
Example projects:
t A known ride- sharing company and their digital partners on API integration and implementation.
t A network security company to migrate their vulnerability management program from an old platform to a new, more cost efficient platform which provides live visibility into any asset on any computing platform.
VISION TECHNOLOGY, El Segundo, CA 2013 – 2016
Senior Project Manager
t Managed and lunched over 80 website projects successfully throughout the entire life-cycle, including budget and resource allocation, development and maintenance of project schedules, and quality assurance.
t Communicated and consulted with clients throughout the implementation process.
t Created website information architecture and user interfaces.
t Facilitated client’s desires and expected deliverables by providing direction and support directly to the project team.
t Managed web training for 20+ attendees, led in-person training for 40+ people.
t Interfaced directly with clients and traveled as needed for onsite presentations and training.
Sample Projects:
t ------------/ (Transitional Research in Oncology, UCLA)
t ------------/
t http://www.glendaleca.gov/
SPINX WEBDESIGN, Glendale, CA 2012 – 2013
Project Manager
t Developed client web solutions by formulating objectives and solutions in partnership with customers; researched, planned, and wire-framed/prototyped projects. Planned and directed project life-cycle deliverable, and monitored resource availability. Prepared installation and modification specifications; monitored project progress and tracked action items.
t Assured the quality of developed web solutions by developing and executing test plans, and by maintaining project and technical documentation.
t Oriented, trained, scheduled, and coached employees to successfully complete deliverables.
t Met cost standards by monitoring expenses and implemented cost-saving measures that led to a 15% cost reduction.
t Provided project status reports by collecting, analyzing, and summarizing data and trends.
t Managed an offshore team of 20+ development and designers in India using AGILE Scrum via Skype.
Sample projects:
t ------------/
t ------------/en-us/default.html
t ------------/
DOCTOR RELATIONS, Canoga Park, CA 2008 – 2012
SEO Project Manager and Supervisor
t Created and managed a database that systematically organized SEO flow process and strategy; built profession-specific and client-detailed keyword databases utilizing Google Adwords tools. Researched and implemented result-oriented techniques for organic white-hat SEO including using video sitemaps to successfully promote the client’s business on the Internet, resulting in a measurable increased online presence on Google went from page 5+ to the first page in less than three months.
t Optimized YouTube video exposure/blog presence for existing clients using WordPress plugins.
t Increased search engine rankings for client’s blogs by continually updating website content and implementing new techniques, resulted in decreasing the bounce rate and increasing the average time on page and page views.
FAMO CONSTRUCTION CO., INC., Tarzana, CA 2005 – 2008
Marketing Assistant
t Utilized Adobe InDesign, Photoshop, and Illustrator to create externally-distributed materials ranging from national print advertisements, to catalogs, posters, videos, postcards, and internal material. Provided new cost-effective options that improved the quality of print pieces while adhering to budgets.
Khobreh Pardaz Pars, Tehran, Iran 2000-2003
Software Analyst, QA
t Defined application problem by conferring with clients; evaluating procedures and processes. Developed solution by preparing and evaluating alternative workflow solutions. Controlled solution by establishing specifications; coordinating production with programmers. Validated results by testing programs.
t Ensured operation by training client personnel; providing support. Provided reference by writing documentation.
EDUCATION
Master of Business Administration, Keller Graduate School of Management
Bachelor of Computer Science, Azad University
CERTIFICATION
CSM: Certified Scrum Master, Scrum Alliance
------------/community/profile/zeshrati
------------/in/sherryeshrati