Sherry Chiang's resume
HIGHLIGHTS
� Increased click rate by 68% and RSVPs by 100% through content optimization and email marketing at CCSF
� Boosted leads by 50% through SEM, media co-op, and Facebook campaign for IBM ?
� Reduced Rakuten�s acquisition cost by 20% via A/B testing, real-time analysis, and optimization
� Led 20+ persons, cross-functional team, to develop a 360-degree marketing solution for Kleenex
WORK EXPERIENCE
City College of San Francisco San Francisco, CA Office & Marketing Assistant Feb 2020 - Present
� Assisting career center in promoting services in Business and Finance via email marketing
� Developing marketing campaigns and created content to boost awareness and interest
� Increased open rate by 22%, click rate by 68%, and RSVPs by 100% through analyzing the data and
optimizing email content
Ogilvy Advertising Taipei, Taiwan
Associate Account Director May 2017 - Jul 2019
� Managed relationships with clients, including American Express, JPMorgan, IBM, and Volkswagen
� Improved banner CTR by 26% through content optimization, and increased leads conversion rate by
A/B testing. It resulted in driving leads by 40% and reducing acquisition cost by 21% for American
Express
� Led 15+ persons, cross-functional team, to develop a digital campaign for JPMorgan and increased
purchase interest by 50% through media and website optimization
� Enhanced leads by 30% over the previous campaign for Volkswagen via analyzing and optimizing
on-going marketing campaign ?
Account Manager Jun 2016 - Apr 2017
� Managed marketing campaigns for Kleenex, IBM, IKEA, and Rakuten
� Boosted leads by 50% through SEM, media co-op, and Facebook campaign for IBM ?
� Led 20+ people team (design, engineers, event, media) to develop a 360-degree marketing solution,
including TV commercials, digital campaign, social media campaign, and events
� Reduced Rakuten�s acquisition cost by 20% via A/B testing, real-time analysis, and optimization
Account Executive Apr 2014 - May 2016
� Formulated a 3-year CRM strategy for IKEA based on segmentation and increased average basket
size by 15%
� Maintained a website and drove traffic by 10% over the past year
Wunderman Taipei, Taiwan
Account Executive Jul 2012 - Mar 2014
� Managed marketing campaigns for diverse brands, including Nissan, ACER, and Novartis
� Drove 2,400 leads via SEM and a digital campaign for Nissan
� Boosted outdoor event attendees by 50% over KPI for a direct message app
EDUCATION
Marketing Certificate, City College of San Francisco
B.S. in Business Administration, Fu Jen Catholic University, Taiwan
SKILLS
Lead Generation/ Data Analysis/ Social Marketing/ SQL/ Project Management/
Digital Marketing/ Google Analytics/ Microsoft Office Suites
HIGHLIGHTS
� Increased click rate by 68% and RSVPs by 100% through content optimization and email marketing at CCSF
� Boosted leads by 50% through SEM, media co-op, and Facebook campaign for IBM ?
� Reduced Rakuten�s acquisition cost by 20% via A/B testing, real-time analysis, and optimization
� Led 20+ persons, cross-functional team, to develop a 360-degree marketing solution for Kleenex
WORK EXPERIENCE
City College of San Francisco San Francisco, CA Office & Marketing Assistant Feb 2020 - Present
� Assisting career center in promoting services in Business and Finance via email marketing
� Developing marketing campaigns and created content to boost awareness and interest
� Increased open rate by 22%, click rate by 68%, and RSVPs by 100% through analyzing the data and
optimizing email content
Ogilvy Advertising Taipei, Taiwan
Associate Account Director May 2017 - Jul 2019
� Managed relationships with clients, including American Express, JPMorgan, IBM, and Volkswagen
� Improved banner CTR by 26% through content optimization, and increased leads conversion rate by
A/B testing. It resulted in driving leads by 40% and reducing acquisition cost by 21% for American
Express
� Led 15+ persons, cross-functional team, to develop a digital campaign for JPMorgan and increased
purchase interest by 50% through media and website optimization
� Enhanced leads by 30% over the previous campaign for Volkswagen via analyzing and optimizing
on-going marketing campaign ?
Account Manager Jun 2016 - Apr 2017
� Managed marketing campaigns for Kleenex, IBM, IKEA, and Rakuten
� Boosted leads by 50% through SEM, media co-op, and Facebook campaign for IBM ?
� Led 20+ people team (design, engineers, event, media) to develop a 360-degree marketing solution,
including TV commercials, digital campaign, social media campaign, and events
� Reduced Rakuten�s acquisition cost by 20% via A/B testing, real-time analysis, and optimization
Account Executive Apr 2014 - May 2016
� Formulated a 3-year CRM strategy for IKEA based on segmentation and increased average basket
size by 15%
� Maintained a website and drove traffic by 10% over the past year
Wunderman Taipei, Taiwan
Account Executive Jul 2012 - Mar 2014
� Managed marketing campaigns for diverse brands, including Nissan, ACER, and Novartis
� Drove 2,400 leads via SEM and a digital campaign for Nissan
� Boosted outdoor event attendees by 50% over KPI for a direct message app
EDUCATION
Marketing Certificate, City College of San Francisco
B.S. in Business Administration, Fu Jen Catholic University, Taiwan
SKILLS
Lead Generation/ Data Analysis/ Social Marketing/ SQL/ Project Management/
Digital Marketing/ Google Analytics/ Microsoft Office Suites