Sherry Chiang's resume
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Location: Millbrae, CA, USA
School: City College of San Francisco
Major: Marketing

Sherry Chiang's resume

HIGHLIGHTS
• Increased click rate by 68% and RSVPs by 100% through content optimization and email marketing at CCSF
• Boosted leads by 50% through SEM, media co-op, and Facebook campaign for IBM 

• Reduced Rakuten’s acquisition cost by 20% via A/B testing, real-time analysis, and optimization
• Led 20+ persons, cross-functional team, to develop a 360-degree marketing solution for Kleenex

WORK EXPERIENCE
City College of San Francisco San Francisco, CA Office & Marketing Assistant Feb 2020 - Present
• Assisting career center in promoting services in Business and Finance via email marketing
• Developing marketing campaigns and created content to boost awareness and interest
• Increased open rate by 22%, click rate by 68%, and RSVPs by 100% through analyzing the data and
optimizing email content

Ogilvy Advertising Taipei, Taiwan
Associate Account Director May 2017 - Jul 2019
• Managed relationships with clients, including American Express, JPMorgan, IBM, and Volkswagen
• Improved banner CTR by 26% through content optimization, and increased leads conversion rate by
A/B testing. It resulted in driving leads by 40% and reducing acquisition cost by 21% for American
Express
• Led 15+ persons, cross-functional team, to develop a digital campaign for JPMorgan and increased
purchase interest by 50% through media and website optimization
• Enhanced leads by 30% over the previous campaign for Volkswagen via analyzing and optimizing
on-going marketing campaign 


Account Manager Jun 2016 - Apr 2017
• Managed marketing campaigns for Kleenex, IBM, IKEA, and Rakuten
• Boosted leads by 50% through SEM, media co-op, and Facebook campaign for IBM 

• Led 20+ people team (design, engineers, event, media) to develop a 360-degree marketing solution,
including TV commercials, digital campaign, social media campaign, and events
• Reduced Rakuten’s acquisition cost by 20% via A/B testing, real-time analysis, and optimization

Account Executive Apr 2014 - May 2016
• Formulated a 3-year CRM strategy for IKEA based on segmentation and increased average basket
size by 15%
• Maintained a website and drove traffic by 10% over the past year

Wunderman Taipei, Taiwan
Account Executive Jul 2012 - Mar 2014
• Managed marketing campaigns for diverse brands, including Nissan, ACER, and Novartis
• Drove 2,400 leads via SEM and a digital campaign for Nissan
• Boosted outdoor event attendees by 50% over KPI for a direct message app

EDUCATION
Marketing Certificate, City College of San Francisco
B.S. in Business Administration, Fu Jen Catholic University, Taiwan

SKILLS
Lead Generation/ Data Analysis/ Social Marketing/ SQL/ Project Management/
Digital Marketing/ Google Analytics/ Microsoft Office Suites

Chinese speaker, Marketing, Data Analysis,