Shayla Leslie
Shayla Leslie
------------
------------
------------/in/shayla-leslie-06ab1951
Los Angeles, CA 90014
Qualification Summary
Dynamic Professional with extensive experience driving sustainable financial gains through leveraging corporate potential, enhancing topnotch marketing solutions, and innovative branding strategies. Outstanding excellence exceeding sales quotas, managing, and supporting teams, and driving organizational growth and profitability in diverse industries. Expertise in B2B sales, key account management, direct sales and marketing, and associated functions. Track record in devising marketing strategies that have crystalized brands from relative obscurity, forging strategic partnerships, providing digital strategy, and driving revenue in competitive markets.
Area of Expertise
Account Management
Sales & Marketing
Product Management
Digital Marketing
Client Relationship Management
Content Strategy
Brand Management
MS Office, CRM, Wrike, WordPress, Pitch deck
Professional History
nuORDER 2015 – Present
Online Trade Show Assistance
Provide thought leadership and develop plans to promote services, increase brand visibility, and build and sustain new and existing clients. Develop relationships with clients and key personnel and collected client feedback about their experience. Maintain knowledge of product and service to regularly meet client’s needs.
Effectively managed high volume of buyers incoming tickets, submission request, and phone support.
Penetrated accounts in previously untapped areas, expanding the contact base by 50% and taking over the competitors.
Successfully managed the complete project life cycle of strategic marketing campaigns from inception to closure, driving all project management.
Served as the first point of contact to customers for general questions, sales, and inquiries regarding app.
WGSN 2017 – 2019
Client Services Coordinator
Effectively delivered outstanding customer service while following through on all requests. Supported the needs of clients by ensuring that they have a positive experience throughout their entire subscription period. Maintained up-to-date knowledge of company products and services and performed testing of new products with clients.
Exceeded client’s expectations by showing best in class service and implementing best practices to drive engagement thus increasing client retention.
Established partnership with dedicated Account Team to create strategies for risk mitigation and reinforce the business's value proposition among set of users and accounts.
Prospected new accounts retained existing accounts, and increased opportunities with existing customers by 10% using a consultative selling approach to deliver added value.
Resolved complex customer service challenges and provided solutions that exceed customer expectations.
American Apparel 2016 – 2017
Wholesale Marketing Assistant
Furnished strategic direction and managed overall corporate communications focused on the development of dynamic presence and strategic positioning of the organization. Assisted with finding Models and creating concept for each photo shoot, along with catalog creation for each season.
Contributed to developing marketing strategies through research, messaging, and audience identification.
Collaborated with the Senior Marketing Manager to develop and manage company's social media content for various sites.
Created an effective benchmark for measuring the impact of social media programs and analyzed, reviewed, and reported the effectiveness of campaigns to maximize results.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Education
Bachelor’s degree in Communication with a concentration in New Media | Southern New Hampshire University (in progress)
Associate of Science Fashion Marketing | The Art Institute of California – Hollywood
Shayla Leslie
------------
------------
------------/in/shayla-leslie-06ab1951
Los Angeles, CA 90014
Qualification Summary
Dynamic Professional with extensive experience driving sustainable financial gains through leveraging corporate potential, enhancing topnotch marketing solutions, and innovative branding strategies. Outstanding excellence exceeding sales quotas, managing, and supporting teams, and driving organizational growth and profitability in diverse industries. Expertise in B2B sales, key account management, direct sales and marketing, and associated functions. Track record in devising marketing strategies that have crystalized brands from relative obscurity, forging strategic partnerships, providing digital strategy, and driving revenue in competitive markets.
Area of Expertise
Account Management
Sales & Marketing
Product Management
Digital Marketing
Client Relationship Management
Content Strategy
Brand Management
MS Office, CRM, Wrike, WordPress, Pitch deck
Professional History
nuORDER 2015 – Present
Online Trade Show Assistance
Provide thought leadership and develop plans to promote services, increase brand visibility, and build and sustain new and existing clients. Develop relationships with clients and key personnel and collected client feedback about their experience. Maintain knowledge of product and service to regularly meet client’s needs.
Effectively managed high volume of buyers incoming tickets, submission request, and phone support.
Penetrated accounts in previously untapped areas, expanding the contact base by 50% and taking over the competitors.
Successfully managed the complete project life cycle of strategic marketing campaigns from inception to closure, driving all project management.
Served as the first point of contact to customers for general questions, sales, and inquiries regarding app.
WGSN 2017 – 2019
Client Services Coordinator
Effectively delivered outstanding customer service while following through on all requests. Supported the needs of clients by ensuring that they have a positive experience throughout their entire subscription period. Maintained up-to-date knowledge of company products and services and performed testing of new products with clients.
Exceeded client’s expectations by showing best in class service and implementing best practices to drive engagement thus increasing client retention.
Established partnership with dedicated Account Team to create strategies for risk mitigation and reinforce the business's value proposition among set of users and accounts.
Prospected new accounts retained existing accounts, and increased opportunities with existing customers by 10% using a consultative selling approach to deliver added value.
Resolved complex customer service challenges and provided solutions that exceed customer expectations.
American Apparel 2016 – 2017
Wholesale Marketing Assistant
Furnished strategic direction and managed overall corporate communications focused on the development of dynamic presence and strategic positioning of the organization. Assisted with finding Models and creating concept for each photo shoot, along with catalog creation for each season.
Contributed to developing marketing strategies through research, messaging, and audience identification.
Collaborated with the Senior Marketing Manager to develop and manage company's social media content for various sites.
Created an effective benchmark for measuring the impact of social media programs and analyzed, reviewed, and reported the effectiveness of campaigns to maximize results.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Education
Bachelor’s degree in Communication with a concentration in New Media | Southern New Hampshire University (in progress)
Associate of Science Fashion Marketing | The Art Institute of California – Hollywood