Senior Marketing Strategist
Seatac, WA • 98188 •------------ • ------------
STRATEGIC MARKETING MANAGER
Driven marketing professional with 15+ years of experience creating and implementing comprehensive marketing and communication programs across several media including web, email, social media, print advertising, direct mail, events and public relations for customer acquisition/retention and brand development. Over eight years of B2B enterprise software start-up experience and over seven years of retail marketing experience leveraging creativity and strong writing, analytical and design skills.
Marketing Strategies and Campaigns
Web and PrintContent Development
Customer Relationship Management
Sales Collateral and Training
Customer Loyalty Programs
INTEGO (Seattle, WA) 3/2017 - 2/2019 • Senior Digital Marketing Manager
Manage internal local and international marketing teams as well as external agencies to create effective messaging, creative assets, and to evangelize the Intego brand promise. Create and manage monthly, integrated, content-driven promotional campaigns resulting in a continuous increase in overall online sales for 2017-2018. Analyze and report campaign, website, product and research data to inform cross-functional teams and to maximize revenue growth through annuity. Worked across channels to ensure consistent brand quality standards, including: online, physical product, video, channel sales, affiliate, and throughout all communications. Developed a podcast with over 100 episodes and over 150k downloads.
UTILIKILTS (Seattle, WA) 4/2016 - 1/2017 • Marketing Director
Responsible for workingwith the owner and sales manager to develop and execute marketing and advertising initiatives for local menswear retailer across several channels including but not limited to events, web site, content marketing, social media, advertising, email, social media, marketing communications and public relations. Managed and grew the customer base on a strategic and tactical basis. Directed and/or designed elements of the website and online communications to ensure that the right voice and high quality of content and brand requirements were maintained. Worked at a strategic level to generate innovative ideas for growth opportunities.
GREENHOUSE (Bellingham, WA) 9/2007 - 12/2014 • Marketing Director
Developed and executed marketing and advertising initiatives for a local, independent home furnishings retailer across nine product departments. Strategically generated innovative ideas for growth opportunities and executed ideas at a tactical level. Segmented customer database to target by recency, frequency and purchasing behavior to establish marketing messages and campaigns to reach customers effectively via several channels (web, email, social media, direct mail, in-store and community events, print advertising and sales staff communications). Acted as a liaison with local civic and community organizations and leveraged strategic partnerships.
• Revamped Green VIP customer loyalty program via in-store communications with sales staff, new branding, and fresh channels of communications with customers resulting in registration growth and retention of 150% over seven years including internal database and email list.
• Managed infrastructure and implementation of initial web site in 2008 and new e-commerce site launched in 2014. Managed daily content and promotion updates.
• Established and maintained social media presence and campaigns on Facebook, Twitter and Pinterest with steady audience growth.
• Managed large scale in-store events (invitation list / design and printing /mailing, promotion, entertainment, catering and vendor logistics) including annual Green VIP customer party with 800-1000 attendees and Downtown Bellingham Partnership’s Ladies’ Night with 300-500 attendees, monthly Downtown Bellingham Partnership Art Walks and 18-day 40th Anniversary Sale event.
N2H2, INC. (Seattle, WA) 7/2003 - 10/2003 • Direct Marketing Manager
Responsible for the execution of integrated direct marketing strategies to drive revenue in the education market and grow market share of Fortune 1000 customers. Built, refined and maintained a qualified prospect database (Onyx) and identified target market segments by demographic and/or psychographic characteristics. Developed strategy and tactics for all direct marketing/lead generation and promotional campaigns, including email, direct mail, trade shows, webinars, print and online advertising. Tracked all lead generation activities, distributed leads to sales team and regularly measured and reported campaign results.
PEEKAY, INC (Auburn, WA) 11/2002 - 5/2003 • Email Marketing Manager
Developed, implemented and directed all aspects of email marketing strategies designed around PeeKay products in support of nine different online business units. Worked with design and web development teams to create unique HTML marketing communications including emails, newsletters, sale announcements, promotions etc. Implemented first email marketing initiatives in the history of the company. Created weekly HTML newsletter deployed to over 500,000 opt-in prospects with over 50 rotating links directing traffic to all areas of web sites.
PIVOTAL CORPORATION (Kirkland, WA) 1/2001 - 7/2001 • Customer Marketing Manager
Responsible for the development of strategy and execution to cross- and up-sell existing North American customer base. Expanded and leveraged 10 regional North American user groups for key promotion of new product content via monthly online webinar series and customer newsletter. Established measurements of customer data to further identify marketing opportunities.
2WAY CORPORATION (Seattle, WA) 1/1998 - 10/2000 • Marketing Manager
Responsible for the development and strategic integration of B2B marketing communications to Fortune 1000 C-level executives, including direct marketing/lead generation, trade shows/events, public relations, and retention marketing. Developed annual marketing plan, budgets and activity reports to measure the success/ROI of all programs. Drove brand identity and positioning throughout all internal and external communications programs. Leveraged and set aggressive strategies for online initiatives, advertising, print media, outreach campaigns (mail, events, promotions, trade shows etc.) and all outbound communications efforts directly related to customer acquisition, retention and corporate branding.
LADYBUG CAFE (Seattle, WA) 2/1995 - 12/1997 • Owner/Chef
Owned and operated a 30-capacity restaurant and catering business with one other partner. Developed business plan and investor relations. Directed all marketing efforts, including menu design and production, direct mail, advertising and in-store promotions. Acquired Washington State liquor license to sell beer and wine. Managed all bookkeeping and directed recruiting, hiring and day-to-day management of restaurant staff of 10.
Gonzaga University • Western Washington University
Bachelor of Arts, English
Key Technology Proficiencies:
Mac OS, Windows, Adobe Creative Suite, Microsoft Office, CRM/database systems and basic HTML & CSS
St. Sophia Greek Festival Marketing and Kitchen Volunteer, Humane Society Volunteer, PAWS Volunteer
marketing manager, events, content, strategy, analytics