Sean Felenczak Resume
January 2015 � Present
BRAND MANAGER
Mindsets and Reps LLC
Nutrition consultation and fitness training brand. Amassed over 160,000 views on YouTube from zero without ads. Generated leads through guerilla marketing, Facebook Ads, and SEO. Created original content for all social media platforms. Hosted nutrition seminars for the public spanning a variety of health topics like weight loss, wellness, exercise, and longevity.
June 2014 � January 2015
SOCIAL MEDIA MANAGER
Maximum Human Performance
Managed multiple brand accounts targeting different audiences. Ran Facebook ads to promote new product launches and increase brand awareness. Doubled overall organic reach and engagement by changing the existing social media strategy and copywriting. Directed team of sponsored athletes for influencer marketing purposes. Reported monthly insights and KPI�s to upper management.
May 2011 � January 2014
SOCIAL MEDIA MANAGER
Gaspari Nutrition
Independently managed Gaspari Nutrition�s Facebook, Twitter, Instagram, and LinkedIn pages. Wrote press releases and original content for website. Developed monthly editorial calendar. Performed community management duties on all platforms. Analyzed industry leaders for competitive market research.
September 2010 � January 2011
PUBLIC RELATIONS INTERN
Brooklyn/New Jersey Nets
Prepared game notes for media members, obtained and transcribed player quotes post game. Packaged media clips for interoffice newsletter daily.
January 2015 � Present
BRAND MANAGER
Mindsets and Reps LLC
Nutrition consultation and fitness training brand. Amassed over 160,000 views on YouTube from zero without ads. Generated leads through guerilla marketing, Facebook Ads, and SEO. Created original content for all social media platforms. Hosted nutrition seminars for the public spanning a variety of health topics like weight loss, wellness, exercise, and longevity.
June 2014 � January 2015
SOCIAL MEDIA MANAGER
Maximum Human Performance
Managed multiple brand accounts targeting different audiences. Ran Facebook ads to promote new product launches and increase brand awareness. Doubled overall organic reach and engagement by changing the existing social media strategy and copywriting. Directed team of sponsored athletes for influencer marketing purposes. Reported monthly insights and KPI�s to upper management.
May 2011 � January 2014
SOCIAL MEDIA MANAGER
Gaspari Nutrition
Independently managed Gaspari Nutrition�s Facebook, Twitter, Instagram, and LinkedIn pages. Wrote press releases and original content for website. Developed monthly editorial calendar. Performed community management duties on all platforms. Analyzed industry leaders for competitive market research.
September 2010 � January 2011
PUBLIC RELATIONS INTERN
Brooklyn/New Jersey Nets
Prepared game notes for media members, obtained and transcribed player quotes post game. Packaged media clips for interoffice newsletter daily.