Sales, Marketing, Customer Service
Verna Laing
(Li Laing)
3296 N Federal Hwy
Ft Lauderdale, FL 33306
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Professional Experience:
2010-2019
Lending For Merchants – (1099 Self Employed)
Business to Business Development Consultant for several Merchant Service Companies.
Generated new sales opportunities by developing relationships with new and existing clients through individualized account management. Forecast and reviewed existing client contracts and created comprehensive reports for each target region on a quarterly and annual basis.
Support small and medium sized organizations achieve their objectives by asking the right questions to translate strategic plans into tactical initiatives.
Regularly researched and created new sales opportunities in order to maintain a solid client pipeline and database. Coordinated cross-functionally to facilitate client relationships and complete special projects.
Leveraged finely honed communication and negotiations skills to foster new relationships.
Tasked with generating new product sales with existing client base.
Represented the company at regional conferences and trade shows
Liaised with organization’s clients and legal councils during projects’ contract phases. Constructed, generated and reviewed contracts to ensure thoroughness and accuracy.
Built and managed a business development team to enhance and refine customer relationships and satisfaction. Collaborated with advertising company to re brand
website, marketing materials and sales strategy resulting in increased brand awareness and sales.
Additional Duties:
*HR
*Payroll
*Accounting / Bookkeeping
*Marketing
*Contract Coordinator
*All Administrative Duties
2007 - 2009
Business Financial Services
B2B Development Sales Mgr.
Structured deals and helped run daily operations. Collaborated with underwriting and banks to gather requirements, eliminate roadblocks to closing loans, and negotiate with underwriters. Managed a portfolio of new and existing clients to close deals. Trained new sales team.
Opened new business channels by cultivating a referral base.
Heavily involved in multiple organizations in the community.
Set up and organize sales and client events via careful leverage of speaking and presenting skills.
Created a number of targeted marketing efforts focused on selling products to specific vertical industries; achieved great victory in selling new value products and building delivery messages geared at prospect
Successfully built two sales teams from the ground up into top
Ranked as top producer among 40 agents company-wide.
Recognized by peers and competitors as a top leader due to strong expertise in products and processes, as well as a keen ability to manage many accounts at once.
Sought to strengthen customer relationships; worked as a skilled closer and negotiator by leveraging superb presentation and relational skills; attended all related process appointments. Trained and developed junior team members.
Achieved 25% increase in revenue.
2004 – 2006
COLDWELL BANKER – SALES
Sell and lease residential apartments throughout the greater South Florida area for a company that makes over $20 million in residential sales every year.
Developed property listings by interacting with potential sellers, met with sellers in community activities and discussed the benefits of selling with this company.
Show a property to potential residents, pointing out all unique features and providing a general description of the neighborhood.
Attract prospective clients through clever marketing campaigns, advertisements, flyers, and other means.
Mediate between the buyer and seller to come to agreeable terms, draw up any necessary paperwork to complete the sale.
Remained knowledgeable about the industry by reading professional publications, fostering personal networks, and partaking in social activities and community events
1996 – 2006
Worked as an independent agent for various companies providing sales, marketing and customer services
EDUCATION:
2017 - 2018
Broward Health Department
HIV 104 Certificate, HIV/AIDS 500 & 501Certificate & Phelbotomy Certificate.
Certificates required by Broward Health Department in order to provide services to our HIV + clients and required to operate a HIV testing site. Services provided by: Arianna's Center & M.H.M Consulting Services Inc.
1990 – 1994
Interboro College, New York, New York
Bachelor of Science – Business Management.
1985- 1989
Samuel J. Tilden High School.
High School Diploma.
SKILLS:
• Confidential Correspondence & Data
• Problem Solving
• Highly Creative
• Information Resource
• Administrative Support
• Efficiency Improvements
• Planning & Scheduling
• Team Leader
• Multicultural Understanding
• Interpersonal & Communication Skills
• Relationship Management
COMPUTER & PROGRAM SKILLS:
Quickbooks
PeachTree
Calyx Point
Windows 10
Windows XP
MS Excel
MS Word
MS PowerPoint
MS Works
MS Publisher
All Social Media Marketing & Management
Languages:
*English
*Spanish
References:
Available upon request
Verna Laing
(Li Laing)
3296 N Federal Hwy
Ft Lauderdale, FL 33306
------------
------------
Professional Experience:
2010-2019
Lending For Merchants – (1099 Self Employed)
Business to Business Development Consultant for several Merchant Service Companies.
Generated new sales opportunities by developing relationships with new and existing clients through individualized account management. Forecast and reviewed existing client contracts and created comprehensive reports for each target region on a quarterly and annual basis.
Support small and medium sized organizations achieve their objectives by asking the right questions to translate strategic plans into tactical initiatives.
Regularly researched and created new sales opportunities in order to maintain a solid client pipeline and database. Coordinated cross-functionally to facilitate client relationships and complete special projects.
Leveraged finely honed communication and negotiations skills to foster new relationships.
Tasked with generating new product sales with existing client base.
Represented the company at regional conferences and trade shows
Liaised with organization’s clients and legal councils during projects’ contract phases. Constructed, generated and reviewed contracts to ensure thoroughness and accuracy.
Built and managed a business development team to enhance and refine customer relationships and satisfaction. Collaborated with advertising company to re brand
website, marketing materials and sales strategy resulting in increased brand awareness and sales.
Additional Duties:
*HR
*Payroll
*Accounting / Bookkeeping
*Marketing
*Contract Coordinator
*All Administrative Duties
2007 - 2009
Business Financial Services
B2B Development Sales Mgr.
Structured deals and helped run daily operations. Collaborated with underwriting and banks to gather requirements, eliminate roadblocks to closing loans, and negotiate with underwriters. Managed a portfolio of new and existing clients to close deals. Trained new sales team.
Opened new business channels by cultivating a referral base.
Heavily involved in multiple organizations in the community.
Set up and organize sales and client events via careful leverage of speaking and presenting skills.
Created a number of targeted marketing efforts focused on selling products to specific vertical industries; achieved great victory in selling new value products and building delivery messages geared at prospect
Successfully built two sales teams from the ground up into top
Ranked as top producer among 40 agents company-wide.
Recognized by peers and competitors as a top leader due to strong expertise in products and processes, as well as a keen ability to manage many accounts at once.
Sought to strengthen customer relationships; worked as a skilled closer and negotiator by leveraging superb presentation and relational skills; attended all related process appointments. Trained and developed junior team members.
Achieved 25% increase in revenue.
2004 – 2006
COLDWELL BANKER – SALES
Sell and lease residential apartments throughout the greater South Florida area for a company that makes over $20 million in residential sales every year.
Developed property listings by interacting with potential sellers, met with sellers in community activities and discussed the benefits of selling with this company.
Show a property to potential residents, pointing out all unique features and providing a general description of the neighborhood.
Attract prospective clients through clever marketing campaigns, advertisements, flyers, and other means.
Mediate between the buyer and seller to come to agreeable terms, draw up any necessary paperwork to complete the sale.
Remained knowledgeable about the industry by reading professional publications, fostering personal networks, and partaking in social activities and community events
1996 – 2006
Worked as an independent agent for various companies providing sales, marketing and customer services
EDUCATION:
2017 - 2018
Broward Health Department
HIV 104 Certificate, HIV/AIDS 500 & 501Certificate & Phelbotomy Certificate.
Certificates required by Broward Health Department in order to provide services to our HIV + clients and required to operate a HIV testing site. Services provided by: Arianna's Center & M.H.M Consulting Services Inc.
1990 – 1994
Interboro College, New York, New York
Bachelor of Science – Business Management.
1985- 1989
Samuel J. Tilden High School.
High School Diploma.
SKILLS:
• Confidential Correspondence & Data
• Problem Solving
• Highly Creative
• Information Resource
• Administrative Support
• Efficiency Improvements
• Planning & Scheduling
• Team Leader
• Multicultural Understanding
• Interpersonal & Communication Skills
• Relationship Management
COMPUTER & PROGRAM SKILLS:
Quickbooks
PeachTree
Calyx Point
Windows 10
Windows XP
MS Excel
MS Word
MS PowerPoint
MS Works
MS Publisher
All Social Media Marketing & Management
Languages:
*English
*Spanish
References:
Available upon request