Sales Director
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Location: Miami, FL, USA
University: Instituto Tecnológico y de Estudios Superiores de Monterrey
Major: Bachelor in Business Administration

Sales Director



Multifaceted, results-driven, and highly analytical professional with extensive experience in sales management and operations, sales maximization, and new product promotion. Known for the ability to consistently streamline operations, achieve set-forth goals, and drive strategic concepts into feasible plans for company growth. Equipped with articulate communication skills essential in negotiating and establishing positive working relationships with individuals of diverse backgrounds. Bilingual in English and Spanish. Technically proficient with Microsoft Office Suite

✓ Revenue Growth ✓ Retail Channel Management
✓ Corporate Training and Facilitation ✓ Budgeting and Sales Forecasting
✓ Key Customer Relation and Retention ✓ Process Improvement
✓ Cross-functional Leadership and Coordination ✓ Commercial and Sales Strategy Development


Galia Textil, S.A. de C.V., Mexico City, Mexico
Commercial Director Jan 2014–May 2019
• Spearheaded various successful innovative product launching into the market
• Collaborated with leadership to set company’s strategic vision and marketing strategy
• Responsible for defining and achieving the long term organizational strategic goals
• Led, coached, and developed a team of inspiring and engaged professionals
• Oversaw, established and managed all performance metrics, in order to increase business development opportunities.

Career Highlights
✓ Contributed to infuse innovation culture into the organization, by stablishing processes for launching new products
✓ Successfully penetrated the market by reaching full geographical coverage of the country in five years, after being almost unknown in the market
✓ 164.5% growth in 2016
✓ 167.0% growth YTD June 2017

Revlon, S.A. de C.V., Mexico City, Mexico
Sales Director Nov 2007–Mar 2009
• Provide expert oversight to the Category Management Team in managing four P-structure to acknowledge clients’ needs
• Assume full responsibility in presenting the company´s sales strategies to key decision makers through fact-based tools and technology including priority, new item, and incremental distribution, as well as shelving objectives and planograms recommendations

Career Highlights
Played a pivotal role in attaining the following company commercial objectives in a multinational company focusing on cosmetics and beauty care products manufacturing and commercialization:
✓ 20.4% growth in cosmetics category through successful execution of POS and excellent performance in the negotiation process
✓ Attainment of 0.6% of market share in the cosmetics category
✓ 25% growth in TOP stores by developing and executing customer service models for merchandisers and sales representatives
✓ Served as the project leader in generating 40% savings in 2009 by outsourcing sales force
✓ Rendered guidance to commercial teammates in enabling them to make sound decisions based on procedures and manuals

Distribuidora AlEn, S.A. de C.V., Mexico City, Mexico
National Sales Manager, Retail Channel and Price Clubs May 2005–Nov 2007
• Set strategic direction to an area for a company with net sales of approximately $500M in 2007
• Led the development and implementation of commercial strategies enabling successful negotiation process execution toward sales and collection growth
• Conducted training to six group managers and established the Retail Post Sale Team comprised of 460 members to enable them in attaining goals and maintaining better work performance
• Communicated with the retail chains key staff to coordinate category management initiatives
• Directed a committee that conceptualize and implement strategic procedures for new products promotion which enabled the company in driving efforts in areas involved in optimizing the launch process

Career Highlights
✓ Obtained 24.6% growth in value and 20.1% in units in 2006 by enhancing relations and conducting negotiation with key clients through POS implementation
✓ Clearly communicated the value developed by the sales initiatives for retail chains establishment by leading syndicated data utilization and synthesis
✓ Accumulated 10% savings by reengineering retail channel structures by applying efficient routes and itineraries

Earlier Positions Held:

Divisional Sales Manager (South/South East)
Regional Sales Manager (South East)
Regional Sales Manager (Valle de México)


Granola CeciGourmet, Puebla de Zaragoza, Mexico
General Manager / Owner Dec 2009–Dec 2013
• Pioneered the recruitment, capacitation, training, supervision, and coordination of all the departments such as Sales, Marketing, Accountability, Production, Purchase, and Logistics departments
• Created promotional strategies for the regional promotion of Granola Casera Extrafina cereals


Bachelor of Business Administration
Instituto Tecnológico y de Estudios Superiores de Monterrey, Monterrey, Mexico

Diploma in Management Development Program
Universidad Panamericana-IPADE Business School, Ciudad de México, Mexico City

Intensive English Communication Program
San Diego State University, San Diego, CA

Organization, Football Player and Coach


ITESM Entrepreneurship Program, 3rd Place

Sales Director Consumer Packaged Goods, Key Account Manager, Regional Sales Manager