SAACHI
Saachi Shah
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Summary
Experienced Digital Marketing Analyst with extensive experience building, maintaining, and running successful digital marketing campaigns. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Experienced in communicating with teams of clients to meet and exceed digital marketing goals
Work Experience
Realatte Ventures LLP | SEM Executive | Mar 2018 – Aug 2018
• Created paid social ads on different platforms like Google AdWords, Times Native, Taboola and other Social Media
• Design and implement all SEO and SEM campaigns for clients to generate required number of leads.
• Worked with google analytics to understand the demographics.
• Help manage the range of paid programs including search, social, display/retargeting, content syndication, webinars, etc. to optimize spend within and across channels.
• Recorded and analyzed financial reports on weekly basis which yielded a 15% revenue increase
• Developed and tested new keywords, by managing Pay-Per-Click campaigns
• Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience
• Managed campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Controlling Costs Per Lead Generated and also created WordPress sites for different clients.
Storry Co | Digital Marketing Analyst | Oct 2017 – Dec 2017
• Worked to refine social media & ppc strategies to help companies increase awareness
• Active role in bringing the new product to market, and analyzing and optimizing the performance
• Prepared weekly updates and reports to track growth and success rates of campaigns
• Kept up to date and informed on new social media trends and google AdWords strategies
MySolitaire | Digital Marketing Analyst | July 2017 – Sept 2017
• Assisted with streamlining company social media accounts, ensuring uniform content and tone of voice for clients
• Attended weekly development team meetings and brainstorming sessions for ideas on events and publicity
Academic Projects
• Web based application Faculty Information and Contribution Management System - Created a web based application Faculty Information and Contribution Management System required for NBA(National Board of Accreditation) which provides a central repository of all faculty-related accreditation requirements, with fast and reliable access that proves to be a big help in data organization and management. This system was developed using the object oriented approach
• Regression Model - Developed a model for predicting an outcome from a set of at least three inputs using logistic regression model. Predicted the salary class of a person using data cleaning, data extraction & transformation
• Hotel Taj Lands Website - Built a database system using SQL for a small boutique hotel business and integrated with Apache and CGI Python. The interface was in HTML/CSS where the user can add customers, rooms, and room reservations and can also search for reservations based on any feature
• Project Management - Created Project Charter, Project Plan, budget, Quality and Human resource management plan, Stakeholder analysis, Communication plan, Risk management plan for Clothing Startup. Made use of Stakeholder grid, Communication Matrix, Risk Management register and RACI matrix for further analysis
Technical Skills
Google Analytics and AdWords, Search Engine Optimization , Paid Search Campaign ,Keyword Analysis, Pivot Tables, VLOOKUP, Microsoft Excel, Access, Word and PowerPoint, DBMS, Tableau, R Language, HTML, Big Data, Python, Software development lifecycle, Project Management, SQL, Data Mining, Data Analytics, C/C++, Hadoop, Statistics & Machine Learning, Data Analysis & Decision Making, Lucidchart,Data Visualization, Analytics for Business Intelligence.
Education
• Masters in Information Technology & Analytics | December 2019 | Rutgers – Newark | GPA – 3.5
• Bachelor’s in Computer Engineering | May 2017 | Mumbai University | GPA – 3.7
• Diploma in Computer Engineering | May 2014 |Shri Bhagubhai Mafatlal Polytechnic| GPA – 3.6
Certificates
• Google Analytics and AdWords | Business intelligence tool Tableau 2018.2 & Power BI | Project Management | Python Training | Digital Marketing | IEEE Skill Knowledge Enhancement Program.
Saachi Shah
------------ | ------------| ------------/in/saachi-shah
Summary
Experienced Digital Marketing Analyst with extensive experience building, maintaining, and running successful digital marketing campaigns. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Experienced in communicating with teams of clients to meet and exceed digital marketing goals
Work Experience
Realatte Ventures LLP | SEM Executive | Mar 2018 – Aug 2018
• Created paid social ads on different platforms like Google AdWords, Times Native, Taboola and other Social Media
• Design and implement all SEO and SEM campaigns for clients to generate required number of leads.
• Worked with google analytics to understand the demographics.
• Help manage the range of paid programs including search, social, display/retargeting, content syndication, webinars, etc. to optimize spend within and across channels.
• Recorded and analyzed financial reports on weekly basis which yielded a 15% revenue increase
• Developed and tested new keywords, by managing Pay-Per-Click campaigns
• Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience
• Managed campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Controlling Costs Per Lead Generated and also created WordPress sites for different clients.
Storry Co | Digital Marketing Analyst | Oct 2017 – Dec 2017
• Worked to refine social media & ppc strategies to help companies increase awareness
• Active role in bringing the new product to market, and analyzing and optimizing the performance
• Prepared weekly updates and reports to track growth and success rates of campaigns
• Kept up to date and informed on new social media trends and google AdWords strategies
MySolitaire | Digital Marketing Analyst | July 2017 – Sept 2017
• Assisted with streamlining company social media accounts, ensuring uniform content and tone of voice for clients
• Attended weekly development team meetings and brainstorming sessions for ideas on events and publicity
Academic Projects
• Web based application Faculty Information and Contribution Management System - Created a web based application Faculty Information and Contribution Management System required for NBA(National Board of Accreditation) which provides a central repository of all faculty-related accreditation requirements, with fast and reliable access that proves to be a big help in data organization and management. This system was developed using the object oriented approach
• Regression Model - Developed a model for predicting an outcome from a set of at least three inputs using logistic regression model. Predicted the salary class of a person using data cleaning, data extraction & transformation
• Hotel Taj Lands Website - Built a database system using SQL for a small boutique hotel business and integrated with Apache and CGI Python. The interface was in HTML/CSS where the user can add customers, rooms, and room reservations and can also search for reservations based on any feature
• Project Management - Created Project Charter, Project Plan, budget, Quality and Human resource management plan, Stakeholder analysis, Communication plan, Risk management plan for Clothing Startup. Made use of Stakeholder grid, Communication Matrix, Risk Management register and RACI matrix for further analysis
Technical Skills
Google Analytics and AdWords, Search Engine Optimization , Paid Search Campaign ,Keyword Analysis, Pivot Tables, VLOOKUP, Microsoft Excel, Access, Word and PowerPoint, DBMS, Tableau, R Language, HTML, Big Data, Python, Software development lifecycle, Project Management, SQL, Data Mining, Data Analytics, C/C++, Hadoop, Statistics & Machine Learning, Data Analysis & Decision Making, Lucidchart,Data Visualization, Analytics for Business Intelligence.
Education
• Masters in Information Technology & Analytics | December 2019 | Rutgers – Newark | GPA – 3.5
• Bachelor’s in Computer Engineering | May 2017 | Mumbai University | GPA – 3.7
• Diploma in Computer Engineering | May 2014 |Shri Bhagubhai Mafatlal Polytechnic| GPA – 3.6
Certificates
• Google Analytics and AdWords | Business intelligence tool Tableau 2018.2 & Power BI | Project Management | Python Training | Digital Marketing | IEEE Skill Knowledge Enhancement Program.