Ryan Sinko
Ryan Sinko

Ryan Sinko
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Highly creative and multitalented Visual Designer with experience in web, print, packaging and multimedia with an emphasis in branding and marketing. Exceptional collaborative and interpersonal skills, with the ability to examine and understand client needs to deliver products that exceed all original expectations. Passionate and inventive creator of innovative marketing strategies and campaigns, with an award nominated portfolio.

Experience

Brand Consultant May 2011 - Present SINKO

Clients: Sidecar, WeWork, Whole Foods, Social Media Week, Cross Campus, SBE Entertainment Group, Ivy Levan, Helix Studios. New venture marketing solutions built for growth.

- Working closely with clients to define project scope.

- Collaborating with analytics teams on the interpretation of data to execute well informed strategic creatives.

- Delivering artwork for print, interactive, social, large scale OOH and digital display advertising.

- Defining best-of lifecycle marketing practices for maximizing revenue and consumer brand relations.

- Directing ROI driven digital communications strategy while planning and negotiating upwards of $500k in CPM digital ad spends. Closely monitoring network channel performance for strategic consideration.

- Establishing lasting relationships with key executives, clients, vendors, and directors.

Director Marketing Media 2013 - May 2015 VINIUM

- Led packaging design efforts around a sustainable wine cask resulting in the successful procurement of strategic brand relations and distribution with the Whole Foods Market of Southern California.

- Developed new product packaging that allowed for a better user experience when handled, capturing additional sales and lasting brand impressions.

- Worked with marketing and sales departments to organize highly effective investor presentations and crowd funding campaigns.

New Media Director 2014 - 2015 TEGO

- Stayed in close communication with international vendors regarding commercial animation, product design, and packaging.

- Balanced artistry with research to create functional and cost effective solutions.

- Instrumental in landing licensing deals with key brands, such as Pepsico, Uber, and Comedy Central.

Brand Officer Jan 2012 - Jul 2014 K. Sutherland PR

- Managed long term re-branding efforts that inspired new business development and heightened staff morale.

- Delivered dynamic campaigns across digital and print. Integrating an array of brand building techniques to optimize strategic returns in addition to stimulating revenue.

- Facilitated online ad placements with Google AdWords, leveraging skills in social media to in- crease website hits and social media site activity (Facebook, Twitter, Blog, etc.).

Assistant Art Buyer Jan 2011 - Apr 2011 TBWAMedia Arts Lab

- Selected to assist during the campaign production of Apples IPad 2, working closely with senior art producers and directors to manage asset libraries, coordinate communication between departments, and oversee photo
retouching.

- Successfully planned and created a digitalized database used for maintaining assets relevant to any previous or current projects.

- Gained critical experiences both on location and throughout the production process in a fast- paced agency environment. Client: Apple (iPad, iPhone, iPod, Mac)

Skills & Specialization
Creative Direction, Pr, Database, User Experience, Ooh, Display Advertising,
Graphic Design, Roi, Advertising, Marketing

Education 2008 - 2010
Fashion Institute of Design and Merchandising
Associate's Degree, Graphic Design Los Angeles, CA (US)

Websites
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