Ruth Garcia Wolf
HIGHLIGHTS
I am a creative, savvy and hardworking marketing and branding manager with over 20 years of experience leading cross platform marketing digital and traditional media campaigns. I am passionate about my work, always leading with integrity, ethics and a goal of positive measurable results.
Strategic Planning
Social Media Marketing -
Planning and Management
Community Relationship Management
Event Planning and Management
Advertising, Promotions, and
Sponsorship Management
Sales Development
Project Management
Email Marketing
Retail Marketing
SKILLS
Fully Bilingual - Spanish
Verbal and Written Communication
Proficient with:
Microsoft Office
SEO
Constant Contact
Google Ad Words
Facebook/Instagram/
Linked In/Pinterest
Digital Analytics
EDUCATION
The University of Texas at Austin Bachelor of Science in Advertising
CERTIFICATIONS & TRAINING
Social Media Marketing
Branding using Social Media
Sales Management Training
Event Management Training
PROFESSIONAL DEVELOPMENT
Sr. Account Manager – Freed Advertising - Houston, TX 2018 – 1/2019
• Successfully managed and developed C-suite and management relationships
with key accounts that exceeded advertising/ media budgets over $1million
• Developed, produced, and coordinated qualitative research study to build
new branding campaign; analyzed and synthesized research findings
to support communication/advertising objectives
• Supervised and managed large scale creative cross promotional advertising
digital and traditional media campaigns
• Prepared and wrote creative briefs, conference reports, estimates, proposals
and managed daily client communication and meetings
Marketing Services-Contract – Creative Kong – Austin, TX 2018 – 2018
• Responsible for executing marketing strategies for real estate, financial, and
retail client campaigns including social media, website, and SEO planning
Marketing Director/ Community Development Manager – SPHIER ER -
Houston and Katy, TX 2013 – 2018
SPHIER ER was a start-up retail 24-hour freestanding ER founded by local physicians
• Planned and managed research for marketing communication strategy and
tactics including identifying key target markets; helped create mission statement,
developed measurable KPI’s, planned and managed traditional and digital
media and budgets; increased new patient and business leads by 25%
• Social media marketing including planning, managing, and producing original
and curated content and images for all platforms, website, SEO, digital
newsletter, E-mail, external communication, and blog; analyzed results
• Managed, and coordinated all promotions, sponsorships, advertising and events
working with internal multi-skilled team and outside vendors
• Developed and managed community and business relationships
Marketing & Communications Manager – Ronald McDonald House Charities of Greater Houston/Galveston – Houston, TX 2006 – 2013
RMHC is a local 501(c) 3 agency benefiting children in healthcare and education
• Planned and managed marketing communications strategy for channel
programs which included: the National RMHC Scholarship Program,
RMHC C.H.E.E.R.! Room Program, and Ronald McDonald Medical and Dental
Care Mobile Program resulting in increased awareness of the RMHC brand
locally, regionally and nationally
• Developed new business leads and donors through partnerships with businesses
and the community; optimized McDonald's O/O and agency relations
• Planned monthly marketing calendar, coordinated RMHC board meetings
• Planned, developed and managed first website, social media marketing
campaign; implemented first database, and E-mail marketing campaign
• Planned, supervised, and coordinated special events including promotions,
advertising, and sponsorship; managed teams from planning to completion
• Managed internal and external communications across various platforms
• Supervised management and improved structure of the RMHC Scholarship
Program which benefited over 75 senior high school graduates yearly
Sr. Account Manager – KTMD-TV – Houston, TX 2001 – 2002
• Managed client relationships and projects with leading automotive, retail and
agency clients; developed new business opportunities
• Consistently met 100% of monthly sales quotas, exceeded client expectations
for desired reach and frequency
• Managed clients, produced media plans; coordinated advertising production
Sr. Account Manager – KXLN-TV – Houston, TX 1998 – 2000
• Managed client relationships and projects with leading automotive, retail and
agency clients; developed new business opportunities
• Participated in highly selective 6-month sales management training program
• Consistently met 100% of monthly sales quotas, exceeded client expectations
for reach and awareness
• Managed clients, produced media plans; coordinated advertising production
HIGHLIGHTS
I am a creative, savvy and hardworking marketing and branding manager with over 20 years of experience leading cross platform marketing digital and traditional media campaigns. I am passionate about my work, always leading with integrity, ethics and a goal of positive measurable results.
Strategic Planning
Social Media Marketing -
Planning and Management
Community Relationship Management
Event Planning and Management
Advertising, Promotions, and
Sponsorship Management
Sales Development
Project Management
Email Marketing
Retail Marketing
SKILLS
Fully Bilingual - Spanish
Verbal and Written Communication
Proficient with:
Microsoft Office
SEO
Constant Contact
Google Ad Words
Facebook/Instagram/
Linked In/Pinterest
Digital Analytics
EDUCATION
The University of Texas at Austin Bachelor of Science in Advertising
CERTIFICATIONS & TRAINING
Social Media Marketing
Branding using Social Media
Sales Management Training
Event Management Training
PROFESSIONAL DEVELOPMENT
Sr. Account Manager – Freed Advertising - Houston, TX 2018 – 1/2019
• Successfully managed and developed C-suite and management relationships
with key accounts that exceeded advertising/ media budgets over $1million
• Developed, produced, and coordinated qualitative research study to build
new branding campaign; analyzed and synthesized research findings
to support communication/advertising objectives
• Supervised and managed large scale creative cross promotional advertising
digital and traditional media campaigns
• Prepared and wrote creative briefs, conference reports, estimates, proposals
and managed daily client communication and meetings
Marketing Services-Contract – Creative Kong – Austin, TX 2018 – 2018
• Responsible for executing marketing strategies for real estate, financial, and
retail client campaigns including social media, website, and SEO planning
Marketing Director/ Community Development Manager – SPHIER ER -
Houston and Katy, TX 2013 – 2018
SPHIER ER was a start-up retail 24-hour freestanding ER founded by local physicians
• Planned and managed research for marketing communication strategy and
tactics including identifying key target markets; helped create mission statement,
developed measurable KPI’s, planned and managed traditional and digital
media and budgets; increased new patient and business leads by 25%
• Social media marketing including planning, managing, and producing original
and curated content and images for all platforms, website, SEO, digital
newsletter, E-mail, external communication, and blog; analyzed results
• Managed, and coordinated all promotions, sponsorships, advertising and events
working with internal multi-skilled team and outside vendors
• Developed and managed community and business relationships
Marketing & Communications Manager – Ronald McDonald House Charities of Greater Houston/Galveston – Houston, TX 2006 – 2013
RMHC is a local 501(c) 3 agency benefiting children in healthcare and education
• Planned and managed marketing communications strategy for channel
programs which included: the National RMHC Scholarship Program,
RMHC C.H.E.E.R.! Room Program, and Ronald McDonald Medical and Dental
Care Mobile Program resulting in increased awareness of the RMHC brand
locally, regionally and nationally
• Developed new business leads and donors through partnerships with businesses
and the community; optimized McDonald's O/O and agency relations
• Planned monthly marketing calendar, coordinated RMHC board meetings
• Planned, developed and managed first website, social media marketing
campaign; implemented first database, and E-mail marketing campaign
• Planned, supervised, and coordinated special events including promotions,
advertising, and sponsorship; managed teams from planning to completion
• Managed internal and external communications across various platforms
• Supervised management and improved structure of the RMHC Scholarship
Program which benefited over 75 senior high school graduates yearly
Sr. Account Manager – KTMD-TV – Houston, TX 2001 – 2002
• Managed client relationships and projects with leading automotive, retail and
agency clients; developed new business opportunities
• Consistently met 100% of monthly sales quotas, exceeded client expectations
for desired reach and frequency
• Managed clients, produced media plans; coordinated advertising production
Sr. Account Manager – KXLN-TV – Houston, TX 1998 – 2000
• Managed client relationships and projects with leading automotive, retail and
agency clients; developed new business opportunities
• Participated in highly selective 6-month sales management training program
• Consistently met 100% of monthly sales quotas, exceeded client expectations
for reach and awareness
• Managed clients, produced media plans; coordinated advertising production