Roger Furman
ROGER FURMAN
157 Tanglwood Drive ? Greentown, PA 18426
Home:------------ ? Cell:------------
R------------
NATIONAL MEDIA ADVERTISING PRO
Diversified Media Background ? Expertise in DIGITAL, MOBILE, sports & non-sports programming
Accomplished Sports Media Sales executive with extensive national advertising & sales expertise in Cable, Broadcast, national syndication, digital platforms with expertise in mobile, search and social media, OOH & place-based media ? Strong traditional, digital agency as well as direct client contacts. ? Proven track-record in business development, building and managing key customer relationships and negotiating contracts ? Recognized for development of merchandising, promotional, and sales strategies ? Known as a tenacious salesman with sound decision-making and persuasive interpersonal skills.
? Seeking Full-Time Opportunities; Open to Relocation ?
WORK EXPERIENCE
?Sports Marketing Communications, New York, NY 2016 – Present
SMC is a full-service sports sales and marketing agency with extensive national advertising and expertise. Representing diverse live and taped sporting events airing on and in digital platforms, mobile, social media as well as traditional broadcast, national syndication, national cable and national radio Their largest client, The TVS Television Network is the fourth oldest commercial broadcast TV network in the USA. Founded in 1960, TVS has produced and distributed sports TV programming and for 20 years was the leading independent TV network in the USA. Today, TVS produces and distributes college basketball, college football bowl games, bowling, boxing, rodeo, auto racing, and other sports events. TVS also pioneered several league television ventures including WFL Football, IWA Wrestling, LPBT Bowling, NASCAR, NASL Soccer, and ABA Basketball.
Consultant/Marketing Director
Aligned myself with this company to help them focus now on various OTT platforms for their client TVS, a multi-platform producer distributor that serves broadcast stations, cable TV networks, IPTV subscription and ad based services. TVS produces 250 new sports events yearly and markets its classic sports library to these platforms. Have rewritten all their media kits and collateral materials in order to give the company and overall cohesiveness as they present to agencies and clients alike with their arsenal of events coupled with native advertising. Help with agency presentations, proposals, sponsorship packages, etc.
?JL Media, Union, NJ 2014-Present
An independent full-service media buying and marketing company committed to creating inspired and innovative strategies specifically tailored to build a strong relationship between each of our clients and their consumers. Maintaining a media agnostic approach, we seamlessly integrate all media advertising to optimize targeting and maximize brand impact. From traditional broadcast to the new digital third screen advertising and all formats in between.
DIRECTOR OF PER INQUIRY – Consultant
Brought on board as a consultant to revitalize their PI offers as part of their overall Direct Response capabilities. Helped the company extend the budgets of their paid clients through the addition of PI by securing new media outlets such as GET TV, COZI TV, Mobile Directories, Sports By-Line Radio, Daily Motion and even Out of Home with Universal Media Mall Advertising and Blog Talk Radio. All of these outlets were on a per inquiry basis. Increased overall company revenue by 10%.
?UpSnap (formerly VOODOOVOX), NY, NY 2012-2014
The new UpSnap, brings together products and services from three great companies: Call Genie, UpSNAP and the original VoodooVox. We provide cloud-based mobile advertising services that are richer than ever. VoodooVox connects ready-to-transact consumers with merchants and products that meet their needs. Smarter mobile advertising based on consumer analytics means better value for ad spend, more revenue for publications and more satisfied consumers. Combining first-party proprietary data and real-time analytics, with all forms of Mobile Advertising, Mobile Banner Ads, CPM, PPC and video.
DIRECTOR OF SALES
Heading up the Direct Response division consisting of Pay Per call adverting. Managed relationships with over 200 DR agencies, Digital agencies and direct client contacts such as State Farm, Allstate, Net Zero and ADT. Generated annual sales of $1,250,000.
?MARCHEX, NY, NY 2011-2012
Marchex is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls through search, pay per call and caller analytics.
Roger Furman - 2
SALES DIRECTOR
Worked with a diverse portfolio of all Direct Response agencies, specializing in pay per call advertising while utilizing 1-800-Free-411 as the main marketing tool. Over $1,000,000 in annual sales from my personal book of client and agency contacts.
?POLLCAST TV, NY, NY 2007-2011
A Sony Pictures Entertainment Company, 2waytraffic is a global leader in the development,
distribution and management of light entertainment content across television, mobile and
digital platforms. Solely responsible for annual sales of $3,000,000.
VICE PRESIDENT, SALES
Worked with a diverse portfolio of 200+ television formats to provide a range of
Entertainment solutions to agencies and other clients in the pay per call medium.
?CLEAR CHANNEL COMMUNICATIONS, NY, NY 2005-2007
EAGLE TV SALES
A division of Clear Channel Communications & the Katz Television Group, representing
top stations across 37 markets nationally.
DIRECTOR OF MARKETING
Responsibilities included selling and coordinating the Non-Traditional Revenue (NTR)
sales opportunities available through Eagle TV stations and websites specifically
tailored to Eagle’s “footprint” in the national marketplace. Instituted the first “unwired” syndicated buy on all stations.
?SFX SPORTS GROUP
A division of Clear Channel Communications, the event/sports division produced, marketed
and managed a number of televised sporting events such as THE FRENCH OPEN on ESPN and NBC Network and The American Century Celebrity Golf Championship on NBC Network and the GOLF channel.
SENIOR ACCOUNT EXECUTIVE
Worked with sponsors to complement existing branding and/or marketing initiatives by providing an effective sports/entertainment platform. Secured clients such as Progressive Insurance and Toyo Tires for their first time on network TV. Sold American Century Golf for 15% higher revenue than the year before.
?ECLIPSE TELEVISION & SPORTS MARKETING, VAIL, CO 2003-2005
Full service sports marketing and television Production Company that develops integrated
Marketing programs for their JEEP KING OF THE MOUNTAIN series on CBS Television Network.
DIRECTOR OF SALES
Established the NY office and directed sales activity for this producer of sports and entertainment television programs for network, syndication and distribution in both
the domestic and international broadcast markets. Help achieve first ever “sold out” position on telecasts.
Other Related Positions
?MIZLOU TV SPORTS, NEW YORK, NY
The Nation’s Leading Independent Television Network
NATIONAL SALES MANGER
Sold over $1,000,000 in annual sales in their infamous BOWL GAME PACKAGE every year. Worked with Mizlou and the NCAA to coordinate the inaugural season of the BIG APPLE PRE-SEASON N.I.T., while still selling the Post Season N.I.T. As well as the inaugural season of Arena Football along with other sports that were syndicated on a national basis and SNN-Sports News Network - The first 24 hours Network devoted to Sports Scores and Highlights. No long form programming
EDUCATION
Brooklyn College
Brooklyn, NY ? BS
ASSOCIATIONS
National Sports Marketing Network, Member
CEJBO – Central East Jersey Basketball Officials - Member
ROGER FURMAN
157 Tanglwood Drive ? Greentown, PA 18426
Home:------------ ? Cell:------------
R------------
NATIONAL MEDIA ADVERTISING PRO
Diversified Media Background ? Expertise in DIGITAL, MOBILE, sports & non-sports programming
Accomplished Sports Media Sales executive with extensive national advertising & sales expertise in Cable, Broadcast, national syndication, digital platforms with expertise in mobile, search and social media, OOH & place-based media ? Strong traditional, digital agency as well as direct client contacts. ? Proven track-record in business development, building and managing key customer relationships and negotiating contracts ? Recognized for development of merchandising, promotional, and sales strategies ? Known as a tenacious salesman with sound decision-making and persuasive interpersonal skills.
? Seeking Full-Time Opportunities; Open to Relocation ?
WORK EXPERIENCE
?Sports Marketing Communications, New York, NY 2016 – Present
SMC is a full-service sports sales and marketing agency with extensive national advertising and expertise. Representing diverse live and taped sporting events airing on and in digital platforms, mobile, social media as well as traditional broadcast, national syndication, national cable and national radio Their largest client, The TVS Television Network is the fourth oldest commercial broadcast TV network in the USA. Founded in 1960, TVS has produced and distributed sports TV programming and for 20 years was the leading independent TV network in the USA. Today, TVS produces and distributes college basketball, college football bowl games, bowling, boxing, rodeo, auto racing, and other sports events. TVS also pioneered several league television ventures including WFL Football, IWA Wrestling, LPBT Bowling, NASCAR, NASL Soccer, and ABA Basketball.
Consultant/Marketing Director
Aligned myself with this company to help them focus now on various OTT platforms for their client TVS, a multi-platform producer distributor that serves broadcast stations, cable TV networks, IPTV subscription and ad based services. TVS produces 250 new sports events yearly and markets its classic sports library to these platforms. Have rewritten all their media kits and collateral materials in order to give the company and overall cohesiveness as they present to agencies and clients alike with their arsenal of events coupled with native advertising. Help with agency presentations, proposals, sponsorship packages, etc.
?JL Media, Union, NJ 2014-Present
An independent full-service media buying and marketing company committed to creating inspired and innovative strategies specifically tailored to build a strong relationship between each of our clients and their consumers. Maintaining a media agnostic approach, we seamlessly integrate all media advertising to optimize targeting and maximize brand impact. From traditional broadcast to the new digital third screen advertising and all formats in between.
DIRECTOR OF PER INQUIRY – Consultant
Brought on board as a consultant to revitalize their PI offers as part of their overall Direct Response capabilities. Helped the company extend the budgets of their paid clients through the addition of PI by securing new media outlets such as GET TV, COZI TV, Mobile Directories, Sports By-Line Radio, Daily Motion and even Out of Home with Universal Media Mall Advertising and Blog Talk Radio. All of these outlets were on a per inquiry basis. Increased overall company revenue by 10%.
?UpSnap (formerly VOODOOVOX), NY, NY 2012-2014
The new UpSnap, brings together products and services from three great companies: Call Genie, UpSNAP and the original VoodooVox. We provide cloud-based mobile advertising services that are richer than ever. VoodooVox connects ready-to-transact consumers with merchants and products that meet their needs. Smarter mobile advertising based on consumer analytics means better value for ad spend, more revenue for publications and more satisfied consumers. Combining first-party proprietary data and real-time analytics, with all forms of Mobile Advertising, Mobile Banner Ads, CPM, PPC and video.
DIRECTOR OF SALES
Heading up the Direct Response division consisting of Pay Per call adverting. Managed relationships with over 200 DR agencies, Digital agencies and direct client contacts such as State Farm, Allstate, Net Zero and ADT. Generated annual sales of $1,250,000.
?MARCHEX, NY, NY 2011-2012
Marchex is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls through search, pay per call and caller analytics.
Roger Furman - 2
SALES DIRECTOR
Worked with a diverse portfolio of all Direct Response agencies, specializing in pay per call advertising while utilizing 1-800-Free-411 as the main marketing tool. Over $1,000,000 in annual sales from my personal book of client and agency contacts.
?POLLCAST TV, NY, NY 2007-2011
A Sony Pictures Entertainment Company, 2waytraffic is a global leader in the development,
distribution and management of light entertainment content across television, mobile and
digital platforms. Solely responsible for annual sales of $3,000,000.
VICE PRESIDENT, SALES
Worked with a diverse portfolio of 200+ television formats to provide a range of
Entertainment solutions to agencies and other clients in the pay per call medium.
?CLEAR CHANNEL COMMUNICATIONS, NY, NY 2005-2007
EAGLE TV SALES
A division of Clear Channel Communications & the Katz Television Group, representing
top stations across 37 markets nationally.
DIRECTOR OF MARKETING
Responsibilities included selling and coordinating the Non-Traditional Revenue (NTR)
sales opportunities available through Eagle TV stations and websites specifically
tailored to Eagle’s “footprint” in the national marketplace. Instituted the first “unwired” syndicated buy on all stations.
?SFX SPORTS GROUP
A division of Clear Channel Communications, the event/sports division produced, marketed
and managed a number of televised sporting events such as THE FRENCH OPEN on ESPN and NBC Network and The American Century Celebrity Golf Championship on NBC Network and the GOLF channel.
SENIOR ACCOUNT EXECUTIVE
Worked with sponsors to complement existing branding and/or marketing initiatives by providing an effective sports/entertainment platform. Secured clients such as Progressive Insurance and Toyo Tires for their first time on network TV. Sold American Century Golf for 15% higher revenue than the year before.
?ECLIPSE TELEVISION & SPORTS MARKETING, VAIL, CO 2003-2005
Full service sports marketing and television Production Company that develops integrated
Marketing programs for their JEEP KING OF THE MOUNTAIN series on CBS Television Network.
DIRECTOR OF SALES
Established the NY office and directed sales activity for this producer of sports and entertainment television programs for network, syndication and distribution in both
the domestic and international broadcast markets. Help achieve first ever “sold out” position on telecasts.
Other Related Positions
?MIZLOU TV SPORTS, NEW YORK, NY
The Nation’s Leading Independent Television Network
NATIONAL SALES MANGER
Sold over $1,000,000 in annual sales in their infamous BOWL GAME PACKAGE every year. Worked with Mizlou and the NCAA to coordinate the inaugural season of the BIG APPLE PRE-SEASON N.I.T., while still selling the Post Season N.I.T. As well as the inaugural season of Arena Football along with other sports that were syndicated on a national basis and SNN-Sports News Network - The first 24 hours Network devoted to Sports Scores and Highlights. No long form programming
EDUCATION
Brooklyn College
Brooklyn, NY ? BS
ASSOCIATIONS
National Sports Marketing Network, Member
CEJBO – Central East Jersey Basketball Officials - Member