Retail Resume
2914 Virginia Street- Miami, FL 33133
Phone: ------------ Email: ------------
Erica Ashley Hecht
OBJECTIVE
Experienced fashion industry professional and new business opener with proven ability to generate sales driven results. Industry knowledge of project management, merchandising and marketing, coupled with strong retail branding and social media presence. Seeking to secure a high-level management, consulting or merchandising position within the corporate fashion or hospitality industry.
EXPERIENCE
Kit and Ace
Miami (December 2016 - April 2017) San Diego (June 2015 - December 2016) Showroom Director
? Responsible for developing and establishing Kit and Ace brand in the San Diego market
? Essential in playing an integral role in enhancing the customer experience across all Kit and Ace channels and brands through innovative in-store merchandising
? Grew the store sales by monitoring monthly store activity and improving the in-store teams level of customer service and visual presentation
? Hire, train and foster the continuous development of a fun, dynamic culture resulting in a world-class pipeline of eight creative and innovative store leaders
? Develop innovative weekly/monthly sales strategies that meet and exceed Kit and Ace quarterly quotas resulting in driving ROI top line sales (avg. $8K to 13K/week)
? Execute all event planning and development of quarterly local market calendar that consist of unique social events such as supper clubs, pop-up markets, and in-house concerts/speaker series
? Responsible for managing a monthly average showroom budget of $80-100K; weekly average of 190 labor hours; avg. KPI's - CONV. 30%/UPT 2.0/ADT $400
Anthropologie
UTC La Jolla (September 2014 - May 2015) Selling Department Manager
? Responsible for store operations, daily processes, analytic reports and assist in managing weekly budgets and payroll; Meet and exceed $2k-4k hourly sales goals
? Executed and managed product merchandising, staff development, selling events and sales promotions
? Direct all aspects of merchandise, including sales performance, inventory/stockroom control and customer service
? Observe, coach, and inspire in-store sales associates; create a well-loved customer experience by setting example for others to follow; train new and existing sales associates in sales technique, product knowledge, department, and store policies
? Create, manage and oversee monthly events that project store image and build customer loyalty
BCBG Max Azria
San Diego (December 2013- August 2014) Partnershop Manager- Bloomingdale's
? Manage hourly sales, profitability and development of a team of six direct report employees
? Communicate, support and implement corporate directives as well as contribute in weekly manager calls. Consistently forecast the needs of the store
? Plan and execute seasonal fashion shows to educate Bloomingdale's colleagues on our collections
? Complete weekly visual merchandising to company guidelines in alignment with Bloomingdale's standards
Garde Robe
San Diego (Jan. 2013- November 2013)
Wardrobe Accounts Manager & Marketing Specialist
?Manage incoming/outgoing product from start to finish - Inspect clothing, photograph, photoshop, itemize & catalog, prep for storage, process delivery and shipping orders
?Build and maintain personalized Cyber closets for VIP clients
?Attend events on behalf of GR - manage all social media platforms, sales, marketing & branding
W Store, W Hotel
South Beach, Miami (July 2009–Dec. 2010) Assistant Store Manager
? Merchandising, personal client relations and sales
? Collaborated with vendors and buying team in choosing collection assortment on a seasonal basis
? Completed analysis and sales forecasting reports for buying team
? Lead coordinator of boutique’s special events and trunk shows
Urban Outfitters (Aug. 2007–June 2009)
Team Leader and Lead Visual Merchandiser (Women’s Apparel and Accessories Department)
? Organized successful job fairs with groups of 5-10 applicants at a time; assisted in recruiting and interviewing process. Successfully hired and train groups of five at a time
? Management responsibilities including peer development training
? Created cohesive visual presentations with trend shops and dramatic displays on vignettes & forms
? Responsible for overall departmental merchandising presentations with new arrivals & displays
? Analyzed velocity reports- i.e. TY/LY, best/worst, etc. to merchandise floor for maximized sales
EDUCATION/ORGANIZATIONS
Art Institute, Miami International University of Art & Design Miami, FL June 2007
? Associate of Fine Arts Degree in Fashion Merchandising.
? Academic Recognition: President’s List, Dean's List.
? FGI San Diego (Fashion Group International) Member and former Programs Director
PERSONAL SKILLS
? Excellent communication, interpersonal and negotiation skills
? Detail oriented and solution based
? Ability to establish genuine rapport with individuals at all levels
? Successful in both team based and self managed projects
? Word, Excel, PowerPoint, DTE, Time Matters, Quick Books POS
? Technical Skills: LinkedIn, Instagram, Facebook, Pinterest, Google
? Bilingual: English/Spanish
2914 Virginia Street- Miami, FL 33133
Phone: ------------ Email: ------------
Erica Ashley Hecht
OBJECTIVE
Experienced fashion industry professional and new business opener with proven ability to generate sales driven results. Industry knowledge of project management, merchandising and marketing, coupled with strong retail branding and social media presence. Seeking to secure a high-level management, consulting or merchandising position within the corporate fashion or hospitality industry.
EXPERIENCE
Kit and Ace
Miami (December 2016 - April 2017) San Diego (June 2015 - December 2016) Showroom Director
? Responsible for developing and establishing Kit and Ace brand in the San Diego market
? Essential in playing an integral role in enhancing the customer experience across all Kit and Ace channels and brands through innovative in-store merchandising
? Grew the store sales by monitoring monthly store activity and improving the in-store teams level of customer service and visual presentation
? Hire, train and foster the continuous development of a fun, dynamic culture resulting in a world-class pipeline of eight creative and innovative store leaders
? Develop innovative weekly/monthly sales strategies that meet and exceed Kit and Ace quarterly quotas resulting in driving ROI top line sales (avg. $8K to 13K/week)
? Execute all event planning and development of quarterly local market calendar that consist of unique social events such as supper clubs, pop-up markets, and in-house concerts/speaker series
? Responsible for managing a monthly average showroom budget of $80-100K; weekly average of 190 labor hours; avg. KPI's - CONV. 30%/UPT 2.0/ADT $400
Anthropologie
UTC La Jolla (September 2014 - May 2015) Selling Department Manager
? Responsible for store operations, daily processes, analytic reports and assist in managing weekly budgets and payroll; Meet and exceed $2k-4k hourly sales goals
? Executed and managed product merchandising, staff development, selling events and sales promotions
? Direct all aspects of merchandise, including sales performance, inventory/stockroom control and customer service
? Observe, coach, and inspire in-store sales associates; create a well-loved customer experience by setting example for others to follow; train new and existing sales associates in sales technique, product knowledge, department, and store policies
? Create, manage and oversee monthly events that project store image and build customer loyalty
BCBG Max Azria
San Diego (December 2013- August 2014) Partnershop Manager- Bloomingdale's
? Manage hourly sales, profitability and development of a team of six direct report employees
? Communicate, support and implement corporate directives as well as contribute in weekly manager calls. Consistently forecast the needs of the store
? Plan and execute seasonal fashion shows to educate Bloomingdale's colleagues on our collections
? Complete weekly visual merchandising to company guidelines in alignment with Bloomingdale's standards
Garde Robe
San Diego (Jan. 2013- November 2013)
Wardrobe Accounts Manager & Marketing Specialist
?Manage incoming/outgoing product from start to finish - Inspect clothing, photograph, photoshop, itemize & catalog, prep for storage, process delivery and shipping orders
?Build and maintain personalized Cyber closets for VIP clients
?Attend events on behalf of GR - manage all social media platforms, sales, marketing & branding
W Store, W Hotel
South Beach, Miami (July 2009–Dec. 2010) Assistant Store Manager
? Merchandising, personal client relations and sales
? Collaborated with vendors and buying team in choosing collection assortment on a seasonal basis
? Completed analysis and sales forecasting reports for buying team
? Lead coordinator of boutique’s special events and trunk shows
Urban Outfitters (Aug. 2007–June 2009)
Team Leader and Lead Visual Merchandiser (Women’s Apparel and Accessories Department)
? Organized successful job fairs with groups of 5-10 applicants at a time; assisted in recruiting and interviewing process. Successfully hired and train groups of five at a time
? Management responsibilities including peer development training
? Created cohesive visual presentations with trend shops and dramatic displays on vignettes & forms
? Responsible for overall departmental merchandising presentations with new arrivals & displays
? Analyzed velocity reports- i.e. TY/LY, best/worst, etc. to merchandise floor for maximized sales
EDUCATION/ORGANIZATIONS
Art Institute, Miami International University of Art & Design Miami, FL June 2007
? Associate of Fine Arts Degree in Fashion Merchandising.
? Academic Recognition: President’s List, Dean's List.
? FGI San Diego (Fashion Group International) Member and former Programs Director
PERSONAL SKILLS
? Excellent communication, interpersonal and negotiation skills
? Detail oriented and solution based
? Ability to establish genuine rapport with individuals at all levels
? Successful in both team based and self managed projects
? Word, Excel, PowerPoint, DTE, Time Matters, Quick Books POS
? Technical Skills: LinkedIn, Instagram, Facebook, Pinterest, Google
? Bilingual: English/Spanish