Resume of Gina Lai Mason
GINA LAI MASON
SKILLS
WORK EXPERIENCE
SMALL BUSINESS OWNER The Ivory Suite Bridal Boutique (January 2008 - Present)
? Co-owner and co-creator of a contemporary wedding apparel boutique and business focused on
providing high-end excellent customer service and premium quality bridal gowns and accessories.
? Manage and develop a team of bridal consultants by providing continued staff training and support, while executing all functions of store operations including sales, accounting, inventory control and management. Develop strong company relationships with designers and vendors, emphasizing teamwork skills.
? Establish excellent customer relations and rapport to ensure repeat and word of mouth business.
? Promoting goods and services while providing optimal customer service and assistance to brides with
guiding them to choose between items and articles ensuring customer satisfaction.
? Develop marketing campaigns and market research in the bridal industry. Follow bridal trends and source luxury and unique products and inventory for sale. Produce compelling visuals and offers for merchandise presentation to increase sales including store displays, social media and online interfaces.
INTERNET DESIGN MARKETING MANAGER Guthy-Renker (February 2003 - December 2008)
? Managed creative team to develop and implement stylized and compelling email and online content and offers.
? Liaison between brand departments and IT to execute all online creatives, content and development.
? Strategized online creatives for web branding and development to achieve the best look and feel for each brand�s website and overall optimal online user interface, presence, and aesthetics.
? Implemented and designed compelling email and online marketing campaigns and ads, and increasing online sales by more than double.
EDUCATION
UNIVERSITY OF CALIFORNIA, SAN DIEGO
B.A., Visual Arts Media (Emphasis in Computing), June 2001
? Provost�s Honors
OTIS COLLEGE OF ART AND DESIGN (Summer 1998)
? Digital Media Design (Adobe After Effects, Macromedia Flash, 3D Studio MAX)
? Foundation Studio, Painting in Oils and Acrylics, Drawing
Business management professional with extensive experience for large-scale businesses and entrepreneurial endeavors through innovative leadership, market research, and identification of new business opportunities. An effective leader with excellent interpersonal and communication skills. Works well in diverse team settings, handling multiple tasks to meet customer and consumer needs.
GINA LAI MASON
SKILLS
WORK EXPERIENCE
SMALL BUSINESS OWNER The Ivory Suite Bridal Boutique (January 2008 - Present)
? Co-owner and co-creator of a contemporary wedding apparel boutique and business focused on
providing high-end excellent customer service and premium quality bridal gowns and accessories.
? Manage and develop a team of bridal consultants by providing continued staff training and support, while executing all functions of store operations including sales, accounting, inventory control and management. Develop strong company relationships with designers and vendors, emphasizing teamwork skills.
? Establish excellent customer relations and rapport to ensure repeat and word of mouth business.
? Promoting goods and services while providing optimal customer service and assistance to brides with
guiding them to choose between items and articles ensuring customer satisfaction.
? Develop marketing campaigns and market research in the bridal industry. Follow bridal trends and source luxury and unique products and inventory for sale. Produce compelling visuals and offers for merchandise presentation to increase sales including store displays, social media and online interfaces.
INTERNET DESIGN MARKETING MANAGER Guthy-Renker (February 2003 - December 2008)
? Managed creative team to develop and implement stylized and compelling email and online content and offers.
? Liaison between brand departments and IT to execute all online creatives, content and development.
? Strategized online creatives for web branding and development to achieve the best look and feel for each brand�s website and overall optimal online user interface, presence, and aesthetics.
? Implemented and designed compelling email and online marketing campaigns and ads, and increasing online sales by more than double.
EDUCATION
UNIVERSITY OF CALIFORNIA, SAN DIEGO
B.A., Visual Arts Media (Emphasis in Computing), June 2001
? Provost�s Honors
OTIS COLLEGE OF ART AND DESIGN (Summer 1998)
? Digital Media Design (Adobe After Effects, Macromedia Flash, 3D Studio MAX)
? Foundation Studio, Painting in Oils and Acrylics, Drawing
Business management professional with extensive experience for large-scale businesses and entrepreneurial endeavors through innovative leadership, market research, and identification of new business opportunities. An effective leader with excellent interpersonal and communication skills. Works well in diverse team settings, handling multiple tasks to meet customer and consumer needs.